Hollywood has always had a focus on new media.

Internet viral marketing is what they have researched...

Therefore, as soon as I heard that Liu Yifei actually had 7.6 million followers on the Chinese social media account 'Weibo', I was excited!

What a publicity opportunity!

After Liu Yifei learned of their intentions, he explained: "Some people say that Tom is no longer a Hollywood front-line, and I think it is necessary to send some stills from "Mission Impossible 4" to prove his fighting spirit!"

Several people discussed and looked at it, and then said, "... OK, we'll help you pick out the more thrilling photos. ”

Then he really broke some 'secrets' to Liu Yifei, including 'no insurance company is willing to insure Tom Cruise', and of course there are some 'black history': Tom's freehand rock climbing scene at the beginning of the film "Mission Impossible 2" was done by himself on a cliff more than 400 meters high, and after some special training, he went into battle, but there was really a slippage under his feet during the actual shooting, thanks to which he grabbed a safety rope around him in time to turn the corner.

It is said that Wu Yusen was carrying a knife with him at the scene at that time, and if Tom fell off the cliff, he also planned to isolate himself from the fans.

Anyway, how did the legend come about...

Liu Yifei did it one by one, and by the way, he also replied to Zhang Weiping: "I am very willing to appear in the works of director Zhang Yimou, provided that the producer is not Zhang Weiping!"

The caliber is consistent.

It is worthy of being produced by Dream Creek...

After this incident, the young lady obviously felt that her status in the crew of "Mission Impossible" was a little different, and the on-site producers often shushed her and asked her for warmth, which made her very unaccustomed...

......

After the celebration banquet, Mengxi Company became more and more low-key, and almost did not speak out online.

Because the time to go public is approaching.

This is called the listing quiet period.

Of course, there are still things that need to be done, such as announcing the release of the movie.

The time is October 17th, and the official Weibo of Mengxi Company updated three messages:

First, congratulations to "33 Days of Broken Love" with a box office of 330 million, successfully ranking among the top five of the year;

second, "Inception" is about to be released, with a cumulative box office of 610 million;

Third, "Heart Labyrinth" was released, produced by Ning Hao, starring Li Xuejian and Hu Ge, I hope you will support more...

That's right, "Heart Labyrinth" didn't make much hype, originally, an award-winning movie, the theme is still rural crime, starring Li Xuejian...

Hu Ge and Ning Hao have a bit of appeal, and their box office expectations for "Heart Labyrinth" are not high...

Anyway, overseas copyrights have already made a fortune.

It's already very good that the mainland can be released...

took a few interviews and talked about the behind-the-scenes story, even if the publicity task was completed.

Ning Hao said very frankly: I just want the audience to know that this work is also a way out for young directors.

It's something that is very private in my heart. In fact, many directors around us are post-80s, and they all have the impulse and desire to make genre films, but the current market will not give young directors such opportunities and space.

If "Heart Labyrinth" can have some repercussions in the market, maybe there will be companies willing to give young directors the opportunity, even if it is a low-cost, distinctive genre film, it is possible to get back good results in the market.

Hu Ge discussed "Heart Labyrinth" from the performance aspect:

During that time, I felt that I was at a bottleneck in my career, in fact, I don't want to repeat it, because once you successfully create a certain type or a certain feeling of character, most of the plays that come to you after that are the same, or similar.

"Heart Labyrinth" is different, this is a role that I have never been exposed to much, and watching Mr. Li Xuejian's acting characters on the spot, I really benefited a lot!

It's really low-key, and I didn't even go on a variety show.

Mengxi Company also thinks that "Heart Labyrinth" has no selling point - some time ago, "Rizhao Chongqing" was released, and people had fan cakes in their hands, and the box office only sold 2 million...

What does this mean?

The public is not interested in these kinds of films!

Then, on October 18th, four new films, "Durala", "Heart Labyrinth", "The Legend of the Devil: Don Quixote" and "Lost City", were released, and the box office of "Durala" ranked first with a box office of 6.9 million on the first day...

The second place is "The Legend of the Devil: Don Quixote", with a box office of 4.1 million on the first day...

"Heart Labyrinth" ranked third, with a box office of 3.6 million on the first day...

This achievement, not to mention Mengxi Company and the crew of "Heart Labyrinth", even the theater did not expect it!

The film schedule of "Durala" is 23%, and the film schedule of "The Legend of the Demon Hero: Don Quixote" is 25%, with a claimed investment of 70 million, and the director is pressing: the box office starts at 200 million!

The first day of "Heart Labyrinth" was only 11%...

What is the concept of 11%?

There were just over 20,000 screenings throughout the day, and the attendance rate was as high as 26%...

The next day, the film schedule immediately rose...

The next day, the box office surpassed "Don Quixote" and won 4.4 million;

As of the 21st, the box office on the first weekend was 13.1 million...

Although "Durala" had a box office of 27 million in the first three days of the first weekend and successfully became the box office champion, "Heart Labyrinth" did not spend much energy on publicity and marketing at all!

......

Shen Mengxi, who was filming in Massachusetts, received the news of Zhao Jinsong's report and directly ordered: "Hurry up and contact the media and TV stations to publicize more, the reputation is so good, the box office can break 60 million without living!"

“... We have added 5 million publicity funds, which is very mysterious, what kind of literary films do you say the market needs?"

Shen Mengxi...

How does he know what kind of literary films the market needs?

In later generations, the box office of "Heart Labyrinth" was only a little over 10 million, and "Sherlock on the Plains" had a good reputation, and the final box office was 9.43 million...

"I think it could be Hugo's appeal..."

"The marketing department also thinks so, Li Yu's "Guanyin Mountain" will be released next week, and it will also be starring Hu Ge, should we guide Hu Ge in the direction of literary films?"

Shen Mengxi directly retorted: "Guide a fart, he is suitable for commercial films... Don't talk about it, I have to go to the crew right away!"

"Wait a minute..."

Shen Mengxi suspended the action of hanging up the phone: "What's wrong?"

"This year's 30th anniversary of the Hundred Flowers Award, do you want to come here?"

“... "The Hunt" has signed a guarantee, and the filming will be completed in 30 days..."

Zhao Jinsong hesitated, but still said: "Baihua is ready to award you an actor!"

"What's that?"

It's not pretending, Shen Mengxi is really surprised...

I?

Winner?

Zhao Jinsong explained: ""Those Years"... Aren't you shortlisted for Best Actor, according to the voting results, you are the actor..."

“... I can't leave, it will take at least three days to go back and forth, I have to finish the shooting quickly, and then go back to China to ring the bell!"

"Then I told them not to give you the actor?"

“... Why should I push the award I won based on my strength?"

After thinking about it, Shen Mengxi said: "In this way, I will record a VCR as an acceptance speech... Tsk, I didn't expect that I still have a lot of talent for acting!"