The surrounding thing is very similar to the various potato chip flavors launched by potato chip manufacturers.

In addition to the standard flavors that are available regardless of the brand, new flavors will also be developed and put on the market. If it is loved by consumers, it will become the signature flavor of this potato chip company in the future.

Concert goods, T-shirts, and folders, which are available at anyone's concert, are standard tastes.

In addition to the standard tastes, it is necessary to develop new products with their own unique style. After the release, if the sales and response are not good, the production will be discontinued.

However, if it is well received, it will be produced and sold as a regular merchandise for future concerts.

If you want to make money, you can't let go of the big fish around you.

What's more, if you use one element correctly, you can also turn it into a band character.

Whether it is the characteristics or the fixed peripherals, they are not taken out at once and then accepted by the audience. Therefore, from the moment of debut and the beginning of preparing for the official tour, you must consciously try.

Develop a stage style, document the types of surroundings, and plan the performance session.

After the decision is made at the meeting, the office will entrust each link separately. A concert is "assembled", and it is impossible for only one entrusted party to handle it from beginning to end.

As for the selection of songs for the concert, according to Shinichi Iwahashi's previous proposal, the audience will vote for the song.

The band is not an old-timer who has already released ten albums and can't sing songs, even if the audience votes, the existing songs are lined up, and they can almost sing them next to each other.

However, there is at least half a year between preparing for the tour now and starting to hold it, and Iwahashi is ready to let the band devote himself to the production of the new album now.

When the tour starts and the new album is finished, it's time to sing the songs of the new album at the concert.

While touring to "LOVE GOES ON... This album injects stamina, and on the other hand, it seamlessly connects and starts a new album. Singers in the rising period, in order to consolidate their popularity and reach a higher level, intensive hair is indispensable.

After giving time for the new album to be sung in advance, the audience is invited to vote on whether the songs that have been released now can be sung at the concert.

Then, according to the popularity of the audience's feedback, it is decided when to sing a song and whether there is any special arrangement when singing - high-popularity songs may have a special stage scene when singing.

Inviting the audience to vote is to increase the audience's sense of participation in the concert.

If the audience feels that they are also involved in the production of the concert, they will be more interested in the concert and hope that the concert will be successful.

And, because he participated in the vote. I will also be more eager to see the results of my participation in person. If a popular song can enjoy special treatment, the audience's sense of participation and satisfaction will also increase.

"Preparing a new album...... New albums can be made slowly. Until then, though, when the tour is decided, the band will be ready to release a new single. ”

Then, give the ticket to the new single. Iwahashi said.

This time, it's not directly on the album.

Released "LOVE GOES ON... There is a reason for this, and now, the reputation of the album has been beaten, the crisis has passed, and the goal has been achieved, there is no need to continue this model.

Next, as long as they can make a hit single before the release of each album, then the public who have the awareness that "dreams come true's album must be a high-quality album" will be able to contribute generously to the band's album.

《LOVE GOES ON... The meaning of "is to tell the public, "It's worth it to buy an album of DREAMS COME TRUE!".

Of course, after the signboard is out, it is necessary to rely on the actual actions of the band to protect this boutique signboard.

Although it is now the era when it costs 10,000 yen to take a taxi during peak hours, there are only a few people who are willing to pay a starting fee of 10,000 yen to take a taxi.

Even in the era of the bubble with a lot of money, there are still more ordinary people. And pop music is an out-and-out "popular art", something that needs the support of ordinary people to thrive.

Especially in this era when there are too many flashy things, ordinary people will be more stingy and cautious when consuming pop music.

Because music is one of the few things in this era that can be freely chosen, and at the same time, it needs to be chosen by one's own will.

Listening to the music of pop singers does not have to be shackled by vanity, and it is more able to follow your heart.

If music doesn't make the public feel good, then it's better to buy an ice cream and eat it to make them happier - if you go to a popular store, even if it doesn't taste good, you can satisfy your vanity.

However, listening to the music of pop singers, if it doesn't sound good, it doesn't sound good. There are no added benefits that come with it.

Therefore, in order to get the support of ordinary people, there is no other way than to speak with strength.

And now, LOVE GOES ON... The meaning of the book conveys that if you have the support of the general public, you can already call it a complete merit.

In the final analysis, in this music industry where it is common to save a few singles first and then release regular albums, whether it is publicity or songs, including some purchasing habits of consumers, many things are based on this single + album model.

Occasionally, he was a maverick and made a big plan, but after that, he returned to the mainstream film model, which was safer and more profitable.

After all, releasing singles is also a recognized good way to make money in the industry.

"The voting ticket comes with a new single, that is, only those who buy the single will have the opportunity to vote. Watanabe said.

Iwahashi smiled, "If you want to vote, go buy a single and come back." ”

"Does that make a difference?"

"Of course it's different. Shinichi Iwahashi explained, "Voting for concert songs is something that can be done if you can participate or not. Moreover, people who buy singles may not want to vote, but if they want to vote, they can only buy singles. ”

Watanabe Manyumi listened to his words, and she could only laugh.

That's the big truth, though. Regardless of whether the audience votes or not, the concert will be held, and the audience can go to the scene as long as they buy a ticket.

Some people want to do it, and some people are not interested. However, whether you are interested or not, it will not harm the interests of any audience.

This is the top priority.

As long as this is guaranteed, the audience will not resist the fact that the voting ticket is included in the record.

Of course, the band won't expect to rely on voting coupons to stabilize sales, and the audience is extremely realistic, and if it's ugly, it's ugly. So, for the producer and for the band, the most important thing is to come up with a good title song.

So that when he climbed the charts and participated in the singing show, under the guidance of the host, he took the opportunity to say that there was a tour to be held.

However, there is no separate project.

If you want to go on a large-scale outdoor tour, you need to seek the help of a sponsor. It's also a good idea to take advantage of this anticipated new single and find the right sponsors.

A new single is released and needs to be promoted.

There are only a few mainstream ways to promote the record, but of course, the sponsorship that can bring about the possibility is the manufacturer that places the advertisement.

Shinichi Iwahashi suggested that the new single be put aside and go all out to produce the planned new album.

However, instead of selecting a single from the album after the album is produced, before making a new single, we should first seek cooperation with a manufacturer who is planning to launch a new advertisement and intends to use a pop song as a promotional song.

Songs are tailored to the advertisement, and then linked to the manufacturer's promotion throughout the tour.

This outdoor tour will travel all over the country, the battle is not small, and the number of mobilized people will not be too small, and every time you go to a place, the mobile stage will become a topic, and you can also promote it to the sponsoring manufacturers.

Of course, as long as there is a manufacturer willing to sponsor it, the usage fee of the advertising song will be converted into the cost of the tour.

The idea is just that, no matter whether it sounds "really beautiful" or "thought beautiful", if you have a general direction, you have to work towards it.

That's how it works.

To seek sponsorship in this regard, Iwahashi Shinichi plans to negotiate with his brother-in-law Narita Kanyuki first. Dentsu is an advertising agency, communicating with companies, getting their advertising fees, and then creating advertisements and arranging placements.

This kind of thing, according to Narita Kanyuki, it is much more convenient and faster for him to negotiate with him than for the office to try to find it, and even the success rate is much higher.

《LOVE GOES ON... The advertising campaign was a great success, and after proving himself to Narita Kanyuki, Shin Iwahashi repeatedly went to this brother-in-law with confidence.

At the meeting, I didn't say this in front of the people in the office.

Until the meeting was over, Shinichi Iwahashi followed him to Watanabe's office and told her, "I'll go see Brother-in-law Narita and ask him for help." ”

The matter of pulling sponsors should be entrusted to Narita Hiroyuki, and the matter of inviting Miwa-chan and Brother Nakamura to join the shares, involving contracts and the like, and asking Asako Iwahashi to recommend a lawyer.

It seems that I am going to get closer to my sister and brother-in-law like never before.

"With Narita-san in this matter, of course, it will get twice the result with half the effort. Watanabe Manyumi also knows it.

There has always been a consensus in the industry that actresses who marry dentsu MAN have a smooth career and a lot of advertising endorsements, and the reason why the resources continue is because dentsu MAN has mastered advertising resources and has a good relationship with TV stations and companies.

Which celebrity to use as the new spokesperson is sometimes a phrase from dentsu MAN.

Of course, it is much more difficult to pull sponsorship than to be a spokesperson, but the fact that Kanyuki Narita can help speak is a plus on the corporate side.

This is something that cannot be done by looking for sponsorship through an office.

After deciding on this matter, the two communicated again about what they had just said at the meeting. However, the mention of Shinichi Iwahashi's brother-in-law reminded Watanabe of what her brother-in-law said last night.

Watanabe knows that in the industry, the act of "introducing newcomers" sometimes cannot be seen as simply introducing jobs to newcomers.

Recommending one's own people to work in the other company's company is also a kind of friendship.

Introducing newcomers is matchmaking.

Masatoshi Sakai is Sony's ace producer, and once single-handedly created Yamaguchi Momoe. Masaki's brother-in-law wants to introduce the person recommended by Sakai Masatoshi to Shin Iwahashi......

Watanabe Manyumi wanted to talk to Shinichi Iwahashi first, and when the words came to her mouth, she forgot it again.

Let's let Masaki's brother-in-law talk to Shinichi Iwahashi slowly.

......

Iwahashi Shinichi contacted Narita Hiroyuki, the matter was very important, and it was not good to say a few words on the phone, so I told him that this Sunday, I would go to Narita Hiroyuki and Iwahashi Asako's house for dinner.

At that time, I also told Asako Iwahashi about opening LIVEHOSUE.

Shinichi Iwahashi hung up the phone and arranged the day in his itinerary.

Before the day I went to see my brother-in-law, I suddenly received a call from Watanabe's brother-in-law.

BEFORE DOING "LOVE GOES ON... During the advertising plan, Shinichi Iwahashi and Masaki Yoshida met more often and exchanged contact information.

However, the few times I met with Yoshida Masaki, I followed Watanabe Manyumi, and Watanabe Manyumi conveyed that she was going to meet Masaki's brother-in-law next.

Like now, going around the transition to Manyumi and finding him directly, Iwahashi Shinichi was quite surprised.

On the phone, Masaki Yoshida asked him how the record company was doing, and after a few polite greetings, he didn't sell it too much, telling him, "Sony's producer Masashi Sakai recommended a newcomer to me and asked me to help arrange it." ”

Arrange it? That's interesting.

"It's a staff member in Sakai-san's personal office, and it has nothing to do with Sony. Sakai-san told me that it was a record company or an entertainment studio, so I wanted to help her find a place. ”

Shinichi Iwahashi was a little concerned, "She?"

Listening to Masaki Yoshida's description, this newcomer is obviously going to be behind the scenes. So, a female behind-the-scenes worker?

"Yes, young girls. ”

Yoshida Masaki said with a smile, "However, Sakai-san said that he is quite able to endure hardships and knows how to read words and feelings." ”

Behind the scenes in the entertainment industry, 007 without PPK is 007 without PPK, this kind of work, not enough physical fitness, not enough endurance, definitely not long.

Sakai Masatoshi is a big name in the industry, and if the newcomers he introduced are not good, they can't be dismissed directly.

However, the newcomer endorsed by Sakai Masatoshi himself is not always the kind of character who fishes and dries the net every day after entering the company. After all, if you want to serve an iron rice bowl, it is not the turn of the small temple of GenZo.

When Shinto Iwahashi was short of behind-the-scenes manpower, Masaki Yoshida introduced the staff behind the scenes, and of course he welcomed it.

What's more, accepting the person recommended by Sakai Masatoshi is also a connection with Sakai Masatoshi.

Even if you are a newcomer who doesn't know anything, it's a big deal to adjust it yourself and start learning from a layman.

Besides, Masaki Yoshida approached him to promote newcomers, and the largest shareholder of the company that the newcomers would enter after that was Watanabe Manyumi. In this matter, Masaki Yoshida must also be angry with Watanabe Manyumi.

Shinichi Iwahashi made up his mind and promised Yoshida Masaki, "Let's meet this newcomer." ”

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