Chapter 66: The Bar Is Up (Part II) (1/5)
The censorship standards should at least be the same as those of imported films and approved films, which is the idea of all filmmakers.
Of course, everyone knows that this is impossible!
Some people just can be taken care of.
"Walking with God", you changed other investors to do this project, see if you can pass the review!
It's ironclad!
Even so, if "Ghost Blows the Lantern" wants to make a movie, it has to avoid a lot of things!
For this reason, we can only make some extensions and modifications according to the story of "Looking for the Dragon", the original "Looking for the Dragon"
No, the purpose of entering the ancient tomb is to untie the knot, which is called exploration, and then being coerced by a cult is to fight against bad people.
Is it anti-science? No, it's the radiation of a meteorite, which makes people hallucinate.
Even so, the original time and space, because of the strong opposition of a group of experts, the tomb robbery genre only arose, and it was cut in half...
also stepped on the horse and said, 'It's really a shame to abuse the ancestors!'
Where did "Ghost Blowing the Lantern" spoil the ancestors?
As soon as he said this, a bunch of people applauded, and then, "Touching the Golden Captain" and "General Nine Shadows" had a difficult birth...
......
"Film Directing Opinions" said that we must work hard to make films go out, and Chinese films have a long way to go to the world. Measured by the box office of Chinese films in the international market, excluding the growth factor of the overseas Chinese market, the box office in the non-Chinese market is expected to change little in five to ten years, on the one hand, the influence of Made in China and Chinese culture in the international market needs to be improved, and on the other hand, the censorship system and values of Chinese films are still significantly different from those in the world. ”
"As long as you loosen the bindings for me, I can really make it, the global box office of "Walking with God" is 420 million US dollars, deducting the mainland box office, and the overseas box office is 189 million US dollars!"
"Overseas audiences or non-Chinese audiences, the reason why they want to watch a movie is very simple, either the setting is amazing, or there are big special effects, which is the kind that cannot be made in domestic movies!"
"I hope the General Administration can consider it, loosen our ties a little, tie up the shackles, we can't fight Hollywood in the mainland? You can't beat other countries' movies outside!"
"Just love, youth, comedy movies? It's not enough..."
After Shen Mengxi finished speaking, Huang Zhongjun agreed with his words: "Our Huayi is just making blockbusters..."
Lao Wang muttered: "Tai Chi..."
Huang Zhongjun is a little embarrassed? "Tai Chi" fiasco? It's already a talking point in the industry...
He changed the topic: "This year's National Day file, are we careless?" In fact, with the volume of "Tai Chi", do we think the box office of 300 million is still certain? But? It's a useful try, isn't it?"
"The failure of "Tai Chi" can only show that the movie is not good, and nothing else can be explained, a movie with the core content of steam + kung fu? Destined to be a niche genre? It actually cost 200 million to do it, and the production cost of our "Painted Skin 3" and "Nine Tails" has not yet reached 180 million! I didn't even do the most basic market research, so I hurriedly started the project, and it was a big project, I admire it anyway..."
Shen Mengxi couldn't help but praise Huang Zhongjun? The latter gritted his teeth and replied: "I don't think Chinese films can be made at a small and medium-cost cost?" If we want to beat Hollywood, we have to make blockbusters! The cost of "1942" is close to 300 million? It is Huayi's largest investment, and my expectation for it is to start with one billion!"
"We have two low-cost comedies for the Chinese New Year? One is directed by Ning Hao? Ge You, Huang Bo, and Hu Ge starring in "One Shot"? The other is "Thai Embarrassment", the sequel to "People in Embarrassment" directed by Xu Zheng two years ago..."
Wang Changtian interjected: "You said before that comedy movies will become the mainstream for a while?"
Shen Mengxi nodded: "Hollywood is very popular, how to resist them? On the premise that the industrial base is not very perfect, we can learn from overseas situations, for example, Europe, the most popular in various European countries is local comedy, France, Italy, Spain, the highest-grossing local movies are almost all comedy!"
"The down-to-earth story theme, strong regional slang and allusions, make the local audience feel extraordinarily cordial, and often can play a role in the effect of four or two thousand pounds!"
"The fact that world cinema can present richer and more colorful diversity and more irreplaceable characteristics is the foundation for the healthy development of the film ecosystem..."
Tong Gang was very interested: "Are French and German local comedies strong?"
"France's "Escape from the Tiger's Mouth", "Welcome to the North", "Don Camillo's Small World", "Father-in-law and Mother-in-law Are Really Hard to Be" and the like are all works that have been watched by tens of millions of moviegoers; Of course, in the end, what we have to do must be a blockbuster with a big investment and a high concept, otherwise, we work hard to have an average investment of 3 million to 5 million screens a year, and the growth of the theater chain and the number of screens are actually giving up the consumer market of these screen market experience-based cinemas. ”
"There is a very important change in Hollywood now, that is, the entire Hollywood film will develop towards the specifications of the big screen and super blockbusters, industrial films, this kind of movies are suitable for the big screen and theater viewing. ”
"What about other countries?"
"We've done some research, Asian countries eat action movies, Europe doesn't like them very much, Mexico, Russia eat romance movies, other countries don't eat much... When we sell films, we do some targeted deployments..."
"How did you do that?"
"Sampling data, doing big data comparison... Just like when we launched "Psychological Crime", it was also compared by big data!"
"Big data?"
......
Okay, Shen Mengxi is going to pretend to be forced, no, he should have made a prophecy:
"Big data is the term of the IT industry, many times, we make movies to judge the market through experience, but the market is not good, usually a good story, not necessarily a good box office... That's where data sampling comes in!"
"The traditional publicity mode, the single pull of advertising and rushing to arrange films, it is difficult to effectively promote the audience into the theater, how can we accurately judge whether the audience is not interested in the movie, this is the chain we want to open up in the end..."
"I do Maoyan online ticket purchase and potato video, which is to increase the investment of online resources..."
"Of course, I always firmly believe that no matter how the Internet changes, no matter how Internet+, good works and good content will always be king. If you can't make a good movie or a good work, you will blow the Internet to the brim, and no one will watch it!"
"I'll make a prediction here, at most two years, the Internet will definitely enter content production, and a bunch of new words will definitely appear at that time, what big data predicts the box office, big data determines the movie, that is to say to the capital, let's just listen to it, don't believe it!"
"Why are you sure that the Internet will make content?"
"This is the Internet boundary theory, the film and television industry belongs to the upstream of the industrial chain, not upstream, only downstream, not in line with the boundary theory, and the Chinese film market is pushing the cake, I estimate that in five years at most, the box office output value of the film can exceed 50 billion, and the related industries can reach a trillion scale..."
Huang Zhongjun was a little unhappy when Shen Mengxi pretended to be tempted by the audience: "I don't agree, the output value of movies is still too small, and, even if what you say is right, more than half of the 50 billion are Hollywood movies;
Shen Mengxi rolled his eyes, he really rolled his eyes on stage...
"What does Mr. Shen want to say?"
"I thought it was ridiculous to fit into Hollywood... If I want to integrate into Hollywood, I can just change the names of Blen House and S Studio, everyone knows that I made these two companies!"