Chapter 189: Explosion and Loss (2/5)
"The Guy in My Body" exploded at the box office!
52 million on the first day of the Lunar New Year;
the second day of the Lunar New Year, 59 million;
On the third day of the Lunar New Year, the single-day box office hit 68 million...
On the fourth day of the Lunar New Year, it continued to be 64 million in a single day;
Until the seventh day of the Lunar New Year, the single-day box office was more than 50 million!
The box office in seven days is 410 million!
When the box office results came out, Shen Mengxi was startled.
It can't be regarded as without warning, on the first day of release on the first day of the Lunar New Year, the box office, word of mouth, and popularity were very high.
Weibo, Tianya, and Tieba, including the four major online platforms, have all done marketing.
In addition, the 20 million ticket supplement...
These are all necessary conditions for a box office hit.
However, a movie exploded to such an extent - it directly pulled the market!
It's still beyond many people's expectations...
Even on the eighth day of the Lunar New Year, "Mission Impossible 4" was released, and the single-day box office of "The Guy in My Body" still suppressed it!
"Mission Impossible 4" had a box office of 49 million on the first day, and "The Guy in My Body" had a single-day box office of 49.2 million on the eighth day of its release...
It's outrageous!
Of course, on January 31, "Mission Impossible 4" received 48 million in a single report, and the box office of "The Guy in My Body" slipped to 38 million...
The industry predicts that "The Guy in My Body" may be able to break one billion!
......
"One billion is impossible, the box office has already declined, and there is still a chance for 800 million..."
Shen Mengxi studied the box office trend and definitely gave his prediction.
At this time, the time was February 1st, Shen Mengxi had already returned to work in the company, and Liu Yifei also went to promote "Mission Impossible 4"...
Song Hang said: "Hollywood blockbusters are not terrible!"
“... Why don't you try to release it on the same day as him?"
Shen Mengxi rolled her eyes, isn't it scary?
The Chinese promotion of "Mission Impossible 4" almost relies on the little sister's Weibo and some Chinese publicity releases, and Paramount's box office expectation for "Mission Impossible 4" in China is $40 million...
After all, the box office of the first three films is 45 million, 25 million and 81.2 million respectively...
Not particularly high!
Even if the market capacity triples, it will be less than 250 million...
Completely ignoring the Chinese audience's desire for Hollywood blockbusters.
"I think it's still very lucrative to do comedy!"
"It's the same all over the world, only local comedy can compete with Hollywood..."
Shen Mengxi is white-handed: "Of course, comedy is a weapon to win the box office, but what is the law of comedy? It is to break the rules, and there are three common ones: sexuality, religion, ethics... These are difficult to lay in our country, there are only so many ideas that can be used, and explosive models are always rare... It is still necessary to expand other types of films. ”
"Typing, we know..."
Everyone is happy...
Then Chen Junfeng, the director of operations responsible for docking the Korean project, was embarrassed and said: "Leader, "Little Dress" lost money at the Korean box office..."
“... How much did you lose?"
"The profit and loss point is 1.3 million moviegoers, and the final box office is 980,000 moviegoers..."
"It's okay, hundreds of millions of won, you can afford to lose!"
Zhao Jinsong: "Do you want to press the news?"
"No," after thinking about it, Shen Mengxi said: "We have always made money on both sides in the field of co-productions, which makes many companies jealous, and it is not a bad thing to lose money appropriately..."
The cooperation between China and South Korea, one book and two shots, can be regarded as the signboard of Mengxi Company in the industry in recent years.
Starting with "Twenty Years Old", "The Big Man", "Introduction to Architecture", "My Little Black Dress"...
It's a lot!
Especially "Big Man", which broke the box office record of domestic police and gangster films, and broke the box office record in South Korea by the way...
If you count the box office, the two countries plus one more than one billion yuan!
Take a look at the results of major film companies last year - Huayi's financial report shows that the profit of a year is only 40 million, and Bona is also miserable...
Let's talk about the Chinese New Year file alone: "Dragon Gate Flying Armor" did not get a box office of 540 million like the original time and space, and the box office was only 430 million - failed to break even;
"The Great Magician" has a box office of 150 million, and it is another loss-making project...
Last year, I also participated in "Pleasant Goat Green Big Big Wolf" and earned a little distribution fee;
Huayi is even more miserable, the New Year stall bets on "Happy Family", the cost of nearly 60 million is exchanged for a box office of 15 million, and the angry Huang Zhongjun scolds Huang Baiming for cheating his father!
Top 10 profit lists, except for Mingxi's "No. 31 in Area B", the other nine items were rounded by Mengxi!
By the way, "No. 31 in Zone B" won a box office of 17 million with an investment of 70,000 yuan, and the return on investment is so high that it can almost squeeze into global film history...
However, "No. 31 in Area B" is a low-cost horror film after all, and what it is playing is to use small and big to harvest the audience's IQ tax.
Mengxi's projects are all mainstream projects, and even "Piano of Steel" has made it profitable!
It's horrible!
Therefore, an appropriate loss can give insiders a sense of awareness: it turns out that Mengxi also has a loss.
Although, the copyright sales of "My Little Black Dress" are very good, coupled with VOD on-demand and TV copyrights, the Korean version is almost recovering its costs...
......
Shanghai, "Mission Impossible 4" promotion.
Released in December last year, when the mainland was finalized, it had already collected $360 million in overseas markets, plus $190 million in North America, and the global box office had exceeded $550 million.
Hit a new box office high for the series!
"Disc 1": $458 million worldwide;
"Butterfly 2": $546 million worldwide;
"Butterfly 3": $398 million worldwide...
Compared with the same genre, "007: vs. Casino Royale" and "007: Quantum of Solace", the box office of the two films is only around 590 million US dollars, but the cost of these two films is around 200 million!
The cost of "Butterfly in Saucer 4" is only $145 million!
"Box office, I can't predict it... I don't think it's bad... After all, Tom still has a group of fans of "Mission Impossible"!"
"However, yesterday I told Brother Tom that as long as the Chinese box office breaks 500 million, he will come to China to participate in the appreciation banquet!"
Liu Yifei answered reporters' questions very familiarly.
""Disc 5, I shouldn't have participated, after all, my role has already been hung..."
“... Oscar, I don't know this very well... Mengxi will go to the United States tomorrow, and then there will be union awards..."
A reporter asked her: "Then are you ready for your next Hollywood movie?"
"I've already talked to Emma, the new movie "Interstellar" directed by Nolan, I will star..."
"Interstellar?"
"Yes, the specific start date of filming has not been set yet, it should be around October this year... Also, "Transformers 4" is also casting an Asian actress, and I should also participate in the casting competition!"
Liu Yifei did it on purpose!
"Transformers 4" Asian District Casting, Li Biscuit, Fan Biscuit, including Shu Qi are all competing!
But Liu Yifei is always the first choice...
"Why do you want to make Hollywood movies? Didn't you say that the focus of your work is on the mainland?"
"No, I make at most one Hollywood movie a year... In fact they don't give us many options!"
"I didn't play soy sauce, and the role I chose first looked at the character weight... In fact, many of our productions, foreign actors also go to China to make soy sauce, why no one says about them?
"I think that 'the times make heroes', and we are born in such an era that we have the opportunity to be sent out. If it weren't for times like these, you wouldn't have had the opportunity to go out 20 years ago. It's not an individual act, it's the times that sustain you, and it's a trend that's bound to happen. They need the Chinese market. ”
This last sentence is especially atmospheric!