Last time in "Introduction to Architecture", the marketing of potatoes was quite effective.

Although it is difficult to tell whether the audience watched "Introduction to Architecture" after watching Liu Yifei's video clip launched by Tudou, the number of visits to Tudou increased by about 15% in those days...

Hiroki Mu Haifeng's "The First Person of the Post-85s" ranked first in the number of clicks and the number of barrages, and won the first place in that event with an absolute advantage.

"The Guy in My Body" still spends 5 million on potato marketing...

This practice is actually propaganda, but the external storytelling is used - to be a user!

Directly attract Tudou video users to the cinema.

Why is it so lofty, using the Internet to make movies - user thinking!

Actually, it's fart.

To put it bluntly, it's better to spend money on advertising!

The most important thing about a movie is the movie itself, the essence is the content, which is impossible to subvert.

——Alibaba Pictures is not a film and television company in the pure sense, but uses Internet thinking and technology to solve the pain points of Chinese films!

And then lose money for five years ...

You see, that's the benefit of looking at the answer in advance, saying it down, doing it!

Why hype the concept?

Ask for money, boss!

Tudou Video needs financing, and it is impossible to burn Shen Mengxi's money all the time - he just holds 60% of the shares personally...

In recent years, the most popular thing in the film and television industry is Internet thinking, you have to tell a story, and then go public...

......

"According to genetic research, a man is the best child born around the age of thirty, the baby is intelligent, and the physique is good..."

Looking at the fish drifting on the lake, Shen's father suddenly said something.

Shen Mengxi was stunned for a moment: "... No way. ”

"What wouldn't?"

“... Are you urging me to have a baby?"

"That's right!" Shen's father admitted: "Many people in our unit who are about the same age as me are holding grandchildren, and your mother and I are also anxious!"

"It's not just 25... I think it's better to wait until she's 30 years old to think about that. ”

"Why?"

"Delaying the development of her career. ”

This is true, in the eyes of the audience, actresses have no girlish feeling as long as they give birth, and this idea is difficult to change.

"Girlishness" actually contains many things, such as age, appearance, figure, and overall state, which are all included in it.

is suitable for Liu Yifei's theme, either a love theme, or a woman...

What the former needs is a girlish feeling.

These... If you have children, you will be disobedient...

Girl's honey, the more you look at it, the more awkward it becomes...

Shen Mengxi continued: "The actress herself eats age food, and when she is over thirty, she will take a year off..."

"Can't you let her change careers?"

“... She likes to be an actress, why should she change careers?"

"Okay, okay, you have the final say... Let's fish. ”

What Dad Shen thinks is that the family is so rich, there is no need for Liu Yifei to appear on the screen...

What Shen Mengxi thinks is that she likes to be an actress, so let her do it, women should still have a career as a foundation!

"It's almost!" Shen Mengxi looked at the time: "Let's go, let's go home, it's almost six o'clock..."

......

Shen Mengxi was indeed a little anxious at first...

Every time the company releases a play, he has to keep an eye on it!

"The Guy in My Body" Spring Festival file, Mengxi's first attack on the Spring Festival file, is the first cannon.

The head cannon is not sounding, and the impact is great, and then the negotiations with the theater chain, the film schedule and the like will be affected...

smashed nearly 40 million for marketing and promotion, plus the production cost exceeded 45 million, that is to say, the box office was only 300 million, which was a failure...

You have to set the pace on the first day.

But there is no network in this place, and he can't even see the real-time box office and word of mouth.

I'm in a hurry.

And then...

Then I slowly calmed down...

Think about it, why do you dare to spend 40 million promotion?

Because the whole company is optimistic about this film!

If a movie, everyone is optimistic, and the box office still fails, then... Either everyone can't see it, or the market has a problem.

Both of these are irreversible factors.

Even he couldn't change.

So, he fished with peace of mind...

In the Whale Gully Reservoir, there are a lot of fish, carp, crucian carp and the local people call it white, and there are a small number of silver carp.

Anyway, at the end of the day, the harvest is full, much better than when he was in Beijing, empty-handed and empty-handed!

When the boat reached the shore, Shen Mengxi lifted the bucket, put it in the trunk, and then drove home.

Dad Shen took out his mobile phone and looked at it, a little surprised: "Yo, this "Guy in My Body" is a movie released by your company, right?"

“... yes, how much is the box office?"

Shen's father also downloaded Maoyan Ticketing - he cares about his son's career.

"As of six o'clock, the box office is 39 million, and it should be able to exceed 50 million today!"

“... Not bad!"

Shen Mengxi grinned...

This result is in line with expectations, and even a little more than expected...

After all, "The Guy in My Body" is only seven days long.

"Cat's eye score is 8.9 points... It's pretty high!"

"Where's Douban?"

“... I don't have Douban installed on my phone..."

"It's fine. ”

Shen Mengxi is already relieved, according to his calculations, the Douban score of this movie cannot be lower than 7 points...

A comedy, and it is a routine commercial film, with a Douban score of more than 7 points, what is the concept?

Let's wait for the box office to take off...

The word-of-mouth is indeed not bad, at ten o'clock in the morning, Douban opened the painting, with a score of 8.6 points - there is no doubt that marketing must have been done.

Generally speaking, with the passage of time, it will not take too long, three days will be about the same, and the Douban score will tend to be stable...

No, at six o'clock in the afternoon, the Douban score of "The Guy in My Body" was pulled back to 7.6 points...

Most praises:

"The story isn't new, but it's very heartwarming..."

"It's a vulgar routine, but it doesn't get in the way of good looks;"

"I have the flavor of "Truant Dragon", I like it very much..."

As for the bad reviews...

Forget it, what to say' Regarding the issue of school bullying that needs to be taken seriously, this film is frivolously exposed, and it has an obvious consumer psychology, which is quite shameful. ’

"Super School Bully", "Truant Dragon", and "School Bully" are all involved in this aspect, they are classic comedies, how did it become shameful when it came to "The Guy in My Body"?

......

There is a question, why a few years ago, the highest box office in the market was mostly comedy?

This is actually the law of the market!

Han Guo's early works were also mainly funny, such as "Color is Empty" and "The Head and Master are One", which are very representative.

Commercial films are still relatively new to the mainland, and how to attract these people to the cinema is a problem, and the audience's viewing habits need to be cultivated, because watching movies is not a necessary choice!

The early Korean films were very rough, mainly in movies like three episodes and cyan, such as Ahn Sung-ki starring in "Uncontrollable Lust" to play the side ball, and Han Seok-gyu starring "Ginkgo Tree Bed" The opening scene is a rough QJ drama, these methods seem very vulgar now, but such a drama is a reason to create a topic and attract the audience to the cinema.

We can't do that, and among the many film genres, comedy is the best choice, which can amuse people, make people happy, can be quickly accepted by the audience, and is conducive to cultivating the audience's viewing habits.

For the audience, coming out to spend money is entertainment and being happy, who wants to walk into the cinema with a smile and walk out crying?

For commercial film investors, making money is the first priority, and the investment in comedy is not large, the production cycle is not long, and the risk will be much smaller.

Therefore, whether from the perspective of the market or the audience, comedy is the best choice, so that the volume is getting bigger and bigger, the audience likes to watch it, and there is a box office, so the business will produce more.

Of course, a large number of comedies are produced, and while there are hits, there will be another problem, that is, the audience begins to be aesthetically fatigued.

Therefore, Shen Mengxi stipulated that there would be a maximum of three to four comedies per year, and the key project was industrial type films.

But now, that rule may have to be changed...