Jiagu is shocked by the industry!

The ginseng industry is not a big industry in the final analysis, and it is obviously regional, and the influence of Jiagu is more likely to diverge.

Under the promotion of the government, Jiagu took the lead in establishing the Chinese ginseng planting alliance, which is committed to the standardized cultivation of ginseng, the implementation of production and demand docking, and the leading work of brand building......

Jiagu's series of big moves broke ground, opening an unprecedented battle for the integration of the ginseng industry.

In Wanliang Town, the "heartland" of the world's ginseng, ginseng farmers were the first to feel this wind direction.

Xiao Zhao lives in Wanliang Town, and after graduating from university, his son inherited his father's business. At present, his family owns a 5-hectare ginseng plot and a small ginseng crude processing plant.

On this day, Xiao Zhao ran to his own garden from the outside: "Dad, there is a great good thing!"

His father, who was nearly sixty years old, came out of the ginseng shed and casually asked, "What's the good thing? The price of ginseng has risen again?"

Zhao's father looked tired, he started growing ginseng in his twenties, and he sat and watched the ups and downs of the ginseng industry, and there were few situations that could move him.

You know, growing ginseng is much more troublesome than growing food.

In the words of the old man, "ginseng is grown on knees" - because ginseng has high requirements for light, temperature and water, it is necessary to build a ginseng shed and fasten a special blue plastic film. This kind of arched canopy is between 0.7 meters ~ 1.5 meters. Loosening the soil, picking leaves, pinching flowers, weeding, fertilizing...... Either lying on your stomach or kneeling.

Moreover, most of the ginseng fields are located on remote mountains, and there will be a simple shack next to each ginseng field. Planters are different in planting corn, they have to serve all the time, and they have to fight more anti-theft when they start the goods, so for ginseng farmers, "where the ginseng is planted, the home is there".

But for an old ginseng farmer like Zhao's father, the hard work of growing ginseng is nothing, and the low price of ginseng makes him worry.

Since 04, the price of ginseng has been in a low state, and fresh ginseng was once sold for 10 yuan per catty, what is the difference between this and growing radish?

It wasn't until the end of last year that the price of fresh ginseng began to rise, and Zhao's father stretched his bitter face that had been wrinkled. Even happier is that this year's price increase is even greater. This market finally gave him a little hope.

What he wants to hear most is that the price of ginseng continues to rise.

Son Xiao Zhao smiled and said: "It's not that the price is rising, but if it happens, it's not much different from the price increase." ”

"Oh?" the old man was interested, "Tell me about it." ”

"I just got the news that the government has promoted Jiagu Company to set up a ginseng planting alliance, and is calling on more ginseng farmers to join this alliance......"

"Wait......" The old man interrupted his son's words and asked, "Jiagu? is that Jiagu company that has won the 'Changbai Mountain Ginseng King' for six consecutive years, and I don't know how many wild ginseng there are hidden?"

Xiao Zhao couldn't cry or laugh at the old man's concern, and nodded helplessly: "That's right, it's this Jiagu." ”

The old man became more interested, and motioned for him to continue.

"I heard that for us ginseng farmers, joining this ginseng planting alliance, Jiagu will provide high-quality ginseng varieties cultivated from wild ginseng, as well as corresponding planting technical guidance. The most important thing is that we have subsidies for the purchase of ginseng land, ginseng fertilizer, etc., not to mention, the alliance will purchase the finished ginseng in a unified ......manner," Xiao Zhao said with bright eyes.

The old man smacked his lips and suddenly asked, "What are we going to do with such a good thing?"

Xiao Zhao smiled, thought about it, and said seriously: "The only requirement is to listen to the arrangement and management." ”

"To put it simply, not only should ginseng be planted according to the standards of the Plantation Alliance, but even when it should be shipped and when it should be sold, it must be in accordance with the rules of the Alliance. ”

The old man's eyes froze.

Xiao Zhao hurriedly explained: "It is said that this is to avoid mutual price reduction among peers and ensure that the participating prices will not fluctuate, especially plummeting." Moreover, the alliance has also launched a lot of protection measures, such as purchasing insurance for participating in the land and buying it from the market...... Dad, it's definitely a good thing, we ......."

The old man waved his hand and said decisively: "Then we will join!"

"......" Xiao Zhao looked stunned, he was still racking his brains to think about how to convince the old man, but what was the matter with such a simple decision?

The old man glanced at his son and squinted: "What do you kid know? In the past, we had to bow down to the 'King of Worship'. This Jiagu, which can produce 'Sam King' in batches, can no longer be described as a miracle. This kind of luck, I didn't have a chance before, but now I have a chance not to touch it, it's all stupid roe deer!"

"......" Xiao Zhao looked up at the sky, speechless.

Can your reasons be more bizarre, old man?

The old man hummed in his heart, boy, you are still tender!

- Actually, the above reason is more of a joke. The old man was shrewd, and he could see at a glance that this ginseng planting alliance obviously wanted to attach importance to and protect the interests of ginseng farmers.

For a long time, ginseng farmers have lost their voice in the ginseng market and have no bargaining power, so they are prone to suffer serious losses in the ginseng market with frequent price fluctuations.

Although joining the ginseng planting alliance is not a small constraint, isn't this just gathering the strength of everyone to form a stronger bargaining power?

The only thing to worry about is that the leader is not capable enough, or the prestige is not enough—but if it's Kaya, he's convinced anyway.

Probably for this reason, centered on the hometown of Chinese ginseng, the ginseng cultivation alliance has received an unexpected response from Qi Zheng.

......

In addition to the establishment of the ginseng planting alliance, Jiagu also acquired Wanliang ginseng market with the support of the government, and invested 100 million yuan to expand the original market to build the world's largest ginseng trading and logistics center.

The small town of Wanliang can process and produce more than 600 varieties of ginseng products in 8 series, and a large number of ginseng products are exported to more than 20 provinces and cities in China, Hong Kong, Macao and Taiwan, as well as the United States, Japan and South Korea, Singapore, Malaysia and other countries across the world. Chinese ginseng production accounts for 70% of the world's ginseng production, and about 50% of domestic ginseng products come from here, which can be called the "heart" of the world's ginseng industry.

After occupying the "heart" of the ginseng industry, Jiagu also promoted the "blood replenishment" strategy of the ginseng industry - to strengthen the technical ability and business quality of the ginseng industry practitioners, especially the younger generation.

Like Xiao Zhao, he was the first batch of people to participate in ginseng planting and standardized technical knowledge training for people to participate in labor - so far, old ginseng farmers like Zhao's father have more confidence in Jiagu. They don't understand the situation too advanced, but there are successors and organizations, are they still afraid that the ginseng industry will not be able to get up?

Ordinary ginseng farmers have this awareness, and some people feel like a thorn in their back.

......