Fusong County on the bank of Changbai Mountain is the hometown of ginseng in China.

The weather is a little gloomy, in the ginseng plantation of Jiagu, the staff opens the ginseng curtain, and the slim ginseng plants, on the flat leaves, stretch out a red and round gem-like cluster of ginseng fruits, occasionally the wind comes, and the style swings, which has a unique charm.

This is an artificially opened ginseng field, which is opened on the slope surrounded by forests, and the ginseng beds are lined up very neatly in the distance.

In an uncultivated moist, lightless, well-ventilated half-slope woodland, Qi Zheng and Liu Gaoguan, the bigwig of the Ji Provincial Party Committee, walked slowly.

After Guo Chunfa of Zixing Pharmaceutical conveyed the wishes of the Ji Provincial Government, Qi Zheng first returned to the headquarters from the Northwest Desert to discuss his opinions with the company's senior management before leaving for Ji Province.

The newly appointed senior official of the provincial party committee, Liu Gao, then led a team to inspect the ginseng planting base in Jiagu.

Obviously, Liu Gaoguan is more interested in the wild ginseng transplant forest that Jiagu has spread in the rivers and lakes than the artificially cultivated ginseng.

"This is the wild ginseng transplanted in Jiagu?" Looking at the ginseng plants with compound leaves that are between 30 cm and 70 cm high under the forest, with flat leaves like a human palm, and the pale yellow-green flowers form an umbrella-shaped inflorescence, swaying slightly with the breeze in the forest at the top of the plant, Senior Officer Liu asked with great interest.

It's hard to imagine that these plants, which are so simple that they almost blend in with the surrounding greenery, are extremely rare wild ginseng.

"Yes, this is probably the last batch of wild ginseng in the world that we transplanted, and it took a lot of effort to make sure they lived better and longer. Qi Zheng replied softly.

Well, not to mention that this batch of "wild ginseng" was originally "spawned" by Qi Zheng, with the spirit array in hand, it is actually not difficult to ensure survival.

But on the surface, Jiagu did put all his heart into this—just to create a humus layer that mimics the wild, a special research team was set up.

Of course, such research is not meaningless. According to the traditional planting method, ginseng is planted artificially and intensively, and after 3 years of growth in such a mountainous area, the nutrients for the ginseng are gradually exhausted, and the ginseng must be moved to the newly cultivated virgin land, otherwise the ginseng will lose a large number of seedlings due to malnutrition and other problems. In other words, two pieces of forest land must be cut down and reclaimed in succession to ensure that the ginseng grows to the point where it can barely be harvested and marketed.

However, through the study of the growth environment of wild ginseng, Jiagu has basically solved the problem of traditional understory ginseng.

Senior official Liu naturally knows this. He also knew that many people were very jealous of Jiagu's possession of this batch of wild ginseng from the previous vintage. But so what? Except for Jiagu, who can guarantee the survival rate of large-scale transplantation of wild ginseng?

Dozens of wild ginseng plants that are more than 100 years old, and hundreds of wild ginseng plants ranging in age from more than ten years to several decades, this is a "real" wild ginseng, and he also agrees to keep it for research and breeding, rather than killing chickens and taking eggs, and all of them are dug up at once.

In the end, it's Kagu's luck and strength.

Of course, Senior Officer Liu was only curious about wild ginseng, and he inspected the ginseng planting base in Jiagu, which was "the drunkard's intention is not wine".

After satisfying his curiosity, Senior Officer Liu got to the point: "Dong Qi, Jiagu is already the leader of the ginseng planting industry in China, so I will say it bluntly, the provincial party committee thinks that Jiagu can take on greater responsibility." ”

"Although our province has started the 'ginseng industry revitalization project', the overall situation is not optimistic. As far as the province is concerned, the ginseng industry is the pillar industry of many counties, but the whole ginseng industry has not formed an effective price mechanism and brand mechanism, and the overall efficiency of the industry is not high. ”

Qi Zheng nodded slightly, indicating that he was listening carefully.

"Ginseng cultivation is still dominated by retail households, and ginseng workers are still mainly based on primary processing. Middlemen or primary processors buy fresh ginseng in the market for the sake of profit, to reduce the price of ginseng farmers; processing factories do rough processing, the market demand is small, when selling finished products, they will also be lowered, in the end everyone can only make a little hard money. ”

"To solve the problem of 'fighting a bad war' in the ginseng industry, there must be leading enterprises. Liu Gaoguan stopped, "The ginseng industry in our province needs a kind of resource integration, unified resources and planting, and a relatively 'monopoly' ...... in the core ginseng production areas."

There is no doubt that to integrate the resources of the ginseng industry, Jiagu Group is an unavoidable role.

When the government first proposed the integration of the main body, some people felt that ginseng pharmaceutical companies should be responsible for the role - pharmaceutical companies have always been the main demand side of ginseng. In order to make the output value of the ginseng industry, the proportion of raw ginseng is actually very limited, and the main contribution still depends on the ginseng deep processing industry.

However, Liu believes that large pharmaceutical companies should focus on refining rather than investing heavily in ginseng cultivation, and that large pharmaceutical companies and ginseng growers should perform their respective duties.

It's not that he underestimates the ginseng deep processing enterprises, but the food and health care products that use ginseng as raw materials to declare the "medicine and food homology", except for a few fist products, other products are facing the problem of homogenization and simplification, and lack their own characteristics.

And Zixing Pharmaceutical, which has done the most successful job in the development of ginseng food, medicine and health care products, is not Jiagu Group standing behind it?

Looking again, behind the power to promote the "ginseng industry revitalization project", the shadow of Jiagu is also everywhere, and since Jiagu entered the ginseng industry, it has increased its investment year by year, and the ginseng production controlled has actually been very considerable.

Generally speaking, when the controllable ginseng production of a company reaches 13% of the total output, it can affect the market price - the ginseng production of Jiagu naturally does not reach 13% of the total amount, but if it is the high-quality ginseng production of the previous year, Jiagu occupies more than half of the share.

In other words, Jiagu actually has the ability to influence market prices. Apart from Jiagu, who else can the rise of "national ginseng" rely on?

What's more, in agriculture, there are few companies in the world that can be more reliable than Jiagu. Senior official Liu is not unaware that there are many bigwigs in the central government who greatly appreciate the Jiagu Group.

Speaking of this, Qi Zheng is not hypocritical: "Senior official Liu, Jiagu is willing to take on this responsibility and form a ginseng planting alliance, but we also need the support of the government." ”

Senior official Liu smiled: "This is natural, you just say it." ”

Qi Zheng has no stage fright: "Mainly in terms of policy, the most important point is that Jiagu should lead the construction of the 'Changbai Mountain Ginseng' brand......"

The first request surprised Senior Officer Liu.

How dare you mention it!

In recent years, Kyrgyzstan Province has successively applied for the registration of the international trademark of "Changbai Mountain Ginseng" for 82 member countries of the Madrid Union and 10 specific countries, and has completed the recognition of the "three trademarks" of China's "well-known trademarks", "famous trademarks" of Kyrgyzstan Province and "well-known trademarks" of Chuncheng, which is considered to be a key step in the revitalization of the ginseng industry in Kyrgyzstan Province.

Now Qi Zheng is going to lead the key brand building, which is not bold.

Senior official Liu admired the sharpness shown by Jiagu. Without such courage, how can we carry the banner of the revitalization of the ginseng industry?

Qi Zheng explained: "Since we want to integrate resources, we must integrate the whole industry chain. Brand building is based on market-oriented integration, through the formulation of access conditions, prohibiting enterprises from the phenomenon of fake and shoddy. ”

"On the other hand, it is the integration of the planting source. We at Jiagu believe that this year's ginseng industry has reached an inflection point, and the top priority is to standardize the order of the industry. Through integration, some production management mechanisms can be made - if there is an oversupply, then through a series of storage mechanisms to protect the price of ginseng, if the production is insufficient, there are reserves that can be put on the market......"

Senior official Liu nodded secretly, Jiagu thought about it very comprehensively, and the key was to look at execution.

"Qi Dong, according to Jiagu's plan, is the ginseng industry in the province sure to achieve an output value of 100 billion yuan within ten years?"

Qi Zheng smiled slightly: "Our goal is to achieve the goal of 100 billion yuan in output value within five years." ”

Senior Officer Liu's eyes flashed, "Jiagu is so confident?"

Qi Zheng, who is leading the entire group towards the goal of 200 billion yuan in revenue, has no pressure to say without pressure for the province's output value of just over 10 billion: "Jiagu has this confidence!"

......