At a time when the media were hyping up the news that "the east line of the Liangmo Reservoir project was successfully opened to water", a report on "Jiagu has also begun to worship foreign countries" came out of nowhere, which took away a lot of heat.

This is a different era than a decade ago, when most people had access to countless media on a daily basis. If it weren't for the news that could poke the people's cool points or tears, it wouldn't even cause a little wave.

But this report on Jiagu is destined not to go silent.

As a company that occupies a small half of the people's recipes, Jiagu's words and deeds are often put under a magnifying glass, but in the past, almost all of them were positive images.

And this time, the report with a strong unfriendly atmosphere from the title made many people "refreshed".

At the beginning of the report, the beef cattle breed "Sanqin Cattle" cultivated by Jiagu was praised very much - if you don't look at the title and only look at the beginning, you must think that it is another rainbow fart blowing on Jiagu.

However, the words later, "Unfortunately, such top-quality beef is destined to be unavailable in China, because so far, 'Sanqin beef' has only been put on the overseas market......"

In the report, there is the news that Jiagu signed a contract with the Saudi side at that time, as well as the high evaluation of Sanqin beef by Middle Eastern food critics: When you judge a piece of beef, you can't judge it by its nationality, you must know its origin, and judge its grade by its taste. Regarding the evaluation of Chinese Sanqin beef beef, I would like to say that this is undoubtedly the world's top beef - this is not my exaggeration, if you are like me, you know more about Chinese Sanqin beef beef, you will be addicted to it......

At the end of the report, he also sighed in an extremely regretful tone: "In the past, Jiagu was a pioneer in opposing foreign flattery, and now Jiagu has finally chosen to look at money......"

Jiagu, associated with "Chongyang and Flattering"?

Many people do not believe.

The scene of foreigners begging for Jiagu milk with a lot of money is still vivid, such Jiagu will fall so quickly?

But someone soon pulled up the personal website of the Middle Eastern food critic on the Internet, confirming the authenticity of the report.

For a while, the Internet was very lively.

"Co-author Kagu also bullied his own people?"

"In other words, I want to eat the best beef in the country, and I want to go to the Middle East?"

"I'm glad to have my own world-class beef, but I'm heartbroken ...... Jiagu's choice."

"Hehe, this is the pride of the nation?"

“......”

Some people are really sad, but it is still the ubiquitous trolls who are fueling the surging trend of public opinion on the Internet.

Internet trolls may be no different from normal people in reality, but on the Internet, they like to base their happiness on the pain of the other party through various negative energies.

The tree is very popular, the tree of Jiagu is too big, and for the trolls, the more powerful the existence, the more they hope to see it go out of business. When they spray Jiagu, they actually say in their hearts, "This depraved object deserves my depravity" - even though they may still be drinking Jiagu milk and beer, and eating Jiagu rice and cooking oil.

This is the case for almost all big brands, and Jiagu is not a unique case.

However, what makes a big brand a big brand is that they have experienced a lot of wind and waves, and their abilities in all aspects have stood the test, including their public relations capabilities.

The public relations department of Jiagu did not look for any water army, nor did it refute the media reports with a red face, nor even held a press conference to explain, but in a short period of time, a data was published on the official Weibo and official website-

“...... As of last year, Jiagu had invested more than 21 billion yuan in the management of the two major deserts of Tengger and Badain Jarin in the Al-Shanxi League, and more than 6 million mu of oases with initial agricultural cultivation conditions had been administered and developed; as of last year, a total of more than 21 billion yuan had been invested -- including 2.4 billion yuan in state subsidies (including desert control and 30 years of management and maintenance fees), 5 billion yuan in subsidized loans from the State Bank, 3.9 billion yuan in the Alashan Desert Infrastructure Fund jointly established with the State Investment Group, and 9.7 billion yuan in Jiagu's own ......"

"In terms of revenue, also as of last year, the largest is the overseas order of Sanqin cattle produced in Oasis, first a beef trade agreement worth 500 million US dollars, and then an additional order of 500 million US dollars from the Saudi side, a total of 1 billion US dollars, followed by the electricity trade between the Jiagu Desert Wind Farm and the construction party of the Liangmo Reservoir Project, less than 1 billion yuan, and the income is almost ......negligible."

Jiagu didn't argue anything, but everything was in plain sight.

Many netizens wanted to say something, but suddenly they didn't know where to start.

We all know that the cost of desert management is high, but only when we are specific to the numbers can we know how high it is.

Jiagu alone invests by itself, which is almost tens of billions; this is not over, the loan always has to be repaid, and the industrial fund is not used in vain...... What is really "used for nothing" is the funds directly subsidized by the state, but it is only a little more than a tenth.

In other words, if desertification control fails...... No, there is no need to fail, as long as it does not produce benefits, Jiagu is equivalent to throwing nearly 20 billion into the sea of sand.

It's just mad.

To be honest, such a "gamble", that is, Jiagu dares to take it.

Any other company may not have such courage.

Therefore, Jiagu's choice is also very understandable - if you don't try to pursue efficiency, how can you fill this bottomless pit?

In particular, I don't know which local tyrant posted a photo of the menu of a luxury hotel in Saudi Arabia, which is marked - Chinese Sanqin beef beef, a small piece is priced at 2,300 Saudi riyals, which is equivalent to nearly 600 US dollars.

Public opinion began to turn to ......

Some netizens publicly apologized and said that they "shouldn't be like the clouds"; some netizens ridiculed after reading the overseas pricing, "I can't afford to sell it in China anyway, so Jiagu should make foreigners' money first and make up for the funding gap"; other netizens played a relay in a neat formation, and the relay content was "I want to donate to Jiagu......

Of course, if the trolls die down, they won't be called trolls.

Soon, another batch of doubts appeared on the Internet.

There are two main points of questioning:

First, if Sanqin beef is really as good as the legend, can't it also make money in China?

Second, it questioned the necessity of Jiagu to control the desert. With such a large amount of money, there is also a risk of re-desertification, even if most of it is Jiagu's money, it is a waste of social resources.

Soon, however, they found that their rhetoric was becoming less and less marketable.

One of the reasons for this is a video posted by a college student volunteer.

The video is not long, less than 14 minutes.

At the beginning, the wind and sand roared, and the desert area of the Arakan League was indistinguishable.

More than ten seconds later, a group of sand control people appeared in the camera.

In the video, the tree ditch dug on the first day was filled by the wind and sand overnight, and the trees that were planted the day before were some of the roots of the trees that were planted the day before, and some of them were uprooted by the wind the next day...... The sand control people did not give up, nor did they complain, they ran day and night, planting trees with shovels, pickaxes, and tree shears for stubble after stubble, their knees were worn out, their fingers were cracked, the soles of their feet were blistered, and the blood, sweat and tears melted together, moistening the green that constantly stretched their waists to the depths of the sand sea.

Then, one by one, clusters, patches of green, like a blanket, spread out on the dunes, and what was once a desert turned back into an oasis.

At the end of the video, there are figures of sand control people, carrying saplings on their backs and shovels...... At the same time, there are subtitles below -

"Since volunteering in the desertification control of the Arakan League in Jiagu, I no longer see Jiagu as a private enterprise, but as a national enterprise that can play a cornerstone role at a critical moment. ”

"Just like the firefighters who save people and save things, the border guards who walk on the blade every day when they wake up, or the armed police and public security who guard the safety around us, these Jiagu sand control people who are blown by the wind and sand and are roasted by the scorching sun are also one after another solid defense line, guardians, and the backbone of the nation. ”

"Even if we don't know their names, we must not forget their contributions and learn to be grateful to those who carry the weight for us!"

After watching this video, most people's hearts are warm, some are full of feelings, and even their eyes are red.

Many people thought: It's good now, if anyone slanders Jiagu without opening his eyes, he will become a public enemy of the whole people.

......