Chapter 328: The Importance of Nominations and Awards

The current little ghost is played by Wu Jing, and Wu Jing, who became a superstar thirty years later, and Trump, who became the president of the United States, once appeared in the same movie, and there was a brief dialogue intersection, which will definitely make domestic jokers create a lot of new jokes and new picture packages.

But that's all in the future, Wu Jing can become a superstar, Qiao Feng asked himself if he still has the ability to promote, but it's hard to say whether Trump will become president.

Originally, it was very accidental that Trump became president, and Trump himself was not confident when he first came to power, and asked Putin the Great if the Emperor was behind it, and the American people were also wailing and elected the most unreliable president.

Therefore, the future is not yet visible, Qiao Feng is just chatting with Yile.

The filming of Home Alone 2 is progressing steadily, the box office of the bodyguard is rising, and the same Ye Qianwen's album is also selling well, and the sales of the album are increasing significantly under the influence of the hot release of the movie.

In the beginning, it was the popularity of the album that drove the popularity of the fans that drove the popularity of the box office, and then the popularity of the movie in turn drove the increase in album sales, which is the best complementary, mutual promotion and mutual success.

Not only are the bodyguard's movies and albums a success, but PolyGram is also preparing to recommend the bodyguard's album of the same name to participate in the Grammy selection around February next year.

Of course, that's not all, Twentieth Century Fox, the distribution company of the bodyguard, is also preparing to push the bodyguard to run for the Oscar early next year.

It's already November, and although there is still a month or two before the real awards season, the various film companies have already taken action, and then various PR companies have also taken action.

At this time, there are still many years before you don't want to win the Oscar if you don't do public relations, but it's not that you can win the Oscar just because the movie is good if you don't public relations, it's just that you don't want to be so rampant in the late nineties, especially in the 21st century.

This Oscar selection is allowed to engage in public relations, and there are all kinds of bright and dark rules, and those who are not public relations are fools.

Public relations basically begins at the end of each year, at this time, various film companies begin to vigorously promote some of the films promoted by their companies, because the selection of the Oscars is divided into two parts, the first part is the nomination of the departments under the college, first of all, the film companies have to push the films promoted by their companies to the personnel of the departments under the college, and let people know to see and remember, and let people vote for you, so that you can be nominated.

Although the films selected for the Oscars every year will be the ones that were staged from January 1 to December 31 of the previous year, it would be foolish to say that they would wait until December 31 to engage in public relations.

PR is time-consuming, it is lobbying, you can't say that you are looking for someone to PR when they are about to start voting, it will be too late.

It must be set in advance, in advance with those public relations companies, of course, the Hollywood film company and the public relations company are basically long-term cooperation, and they will pay the public relations company thousands of fees every month, which should be paid, and the public relations company will take your job when the time comes.

Otherwise, if you look for it at zero hour, people won't answer it.

Therefore, the PR should start in advance, otherwise you will not be able to get the nomination list and mention what to participate in the final award competition.

Moreover, it can be nominated for itself to have a huge role in promoting the box office, of course, it also depends on the situation, some movie nominations no matter how much it will help, there is a very typical example is Xiao Shengke's redemption, this movie was nominated for ten awards at the time, but it didn't win an award.

But examples like Shaw Shengke's redemption are a minority after all, and once the vast majority of films can be nominated for Oscars, especially those nominated for several important awards, they will inevitably have a great and great effect on the box office, which is why many small-budget films that are particularly popular with the Oscar judges will be deliberately screened in October, November or even December every year.

At this time, the schedule is not very good, but the small-budget films themselves can't grab those big-budget movies, it is better to put it at this time, close to the awards season, not only when the public relations time is still on the movie, it is easier to lobby, so that the judges can see, and once nominated, or even win the award, it can directly increase the box office in North America.

Of course, even if it is not screened at the end of the year, there are many benefits for the films screened at other times to be nominated or even awarded, not to mention the affirmation of the awards, just to say the box office, no one only dislikes the low box office and will not dislike the box office, and once the film is nominated and awarded, even if the screening in North America is over, but there is always no end in the rest of the world.

There is a very realistic example, the great Chinese director Ang Lee, when he was not too famous, he made a movie called The Wedding Banquet, the production cost of this film was only one million dollars, and then when the film won the Golden Bear at the Berlin Film Festival, before Ang Lee and the producers left the venue, this film with only one million dollars of investment has sold 28 million dollars of screening rights under the pursuit of European film companies.

And what is the box office of this movie released in North America, it is more than 7 million US dollars, that is, just won an award, and the box office of the film directly increased by 10 million US dollars, otherwise, according to normal standards, if a film gets 7 million US dollars at the North American box office, it will only double or more than double in other countries in the world, so normally it is more than 10 million US dollars and less than 20 million US dollars, but because of the award, European film companies began to chase, and the sale of screening rights directly sold more than 10 million or nearly 20 million US dollars.

The most important point is that the three major European awards stipulate that only films whose premiere is screened at a film festival can participate in the selection of awards, which means that if you have screened it elsewhere, you should not want to participate in the three major European film festivals.

Therefore, the box office of more than seven million dollars in North America was only won under the halo of the film winning the Berlin Golden Bear, otherwise maybe there would not even be four or five million.

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