At the beginning of March, Duan Yun's electronics factory was still running at full capacity, with workers working overtime, people stopping machines, and output reaching a new high.

Although there are still people who come to the factory to negotiate orders, Duan Yun has begun to stop advertising, except for the CCTV advertisement, there has been no advertising about colorful tape recorders in the media for more than half a month.

At the same time, Duan Yun is also leading the personnel of the product technology research and development center to improve the production line equipment and prepare for the official production of the Walkman product.

Two days before Women's Day, the members of the Tianyin Electronics Manufacturers Association who received the invitation notice had already rushed to Shenzhen by train and plane to attend the first chamber of commerce meeting of the new year.

The small conference hall on the 2nd floor of the White Swan Hotel in Guangzhou was full, and the first chamber of commerce of Tianyin Electronics Factory was held here in 1986, and the members who participated in the meeting had been notified in advance, saying that there was a new product to be released on the spot, but it did not disclose what this product was.

After a year of hard work, the number of members of the audio electronics manufacturers association has reached 163, covering 17 provinces across the country, and the established sales and after-sales network covers almost all important commercial cities in China, and the layout of the chamber of commerce has a considerable scale.

For these member dealers, there is money to earn them will naturally operate with their hearts, Tianyin colorful tape recorders are selling hot in the country, but also let them make a lot of money, relatively speaking, these people have money, in order to achieve higher sales, under the instructions of Cheng Qingyan, president of the Chamber of Commerce, a very perfect sales and after-sales system has been established, and out of pocket in the local radio and television stations and newspaper media advertising, which also saves a lot of resources and funds of Tianyin Electronics Factory.

In the past, the biggest difficulty faced by private enterprises was that they could not establish a large-scale sales network throughout the country, and they could not purchase and sell them in a unified manner like state-owned enterprises, and the products produced were directly sent to department stores and stores all over the country, so many private enterprises could only produce products for specific customers, and the scope of sales was also very small, and most of them could not go out of the province, and at most they were sold within the scope of the city level, which also restricted their sales and profit ceilings.

Another point is to want to do a good brand with a good reputation, after-sales service is a must, in the past, some key state-owned enterprises will set up maintenance points in department stores in key cities across the country, but because of the few maintenance points, many consumer electrical appliances can be problematic, can only take a bus or bicycle to walk a long way, in order to repair, and because the supervision of maintenance personnel is not in place, resulting in some maintenance personnel work attitude negative, if consumers do not secretly give some benefits to maintenance personnel, their electronic products in the maintenance point 10 days and half a month will not be repairedThere have even been cases where some products have not been repaired for a year, and consumers have no way to complain, which has caused certain damage to the company and brand and reputation.

When Duan Yun held a meeting of the Chamber of Commerce last year, he publicly promised to carry out "three guarantees" for products, and became the first company in the country to carry out three guarantees for products.

In order to make more money, dealers around the country also attach great importance to the maintenance and after-sales system, and the maintenance points sink to the county and township level, and the slightly larger cities are generally more than two after-sales maintenance points, and as for the provincial capital level cities, there are at least 5 or more after-sales maintenance points.

And Duan Yun also formulated a unified regulation for these maintenance outlets, requiring dealers to call the hotline in the city, as long as a phone call is made, the people in the maintenance outlets will drive or ride a tricycle to provide door-to-door service, if the door-to-door maintenance can not be done, the product will be pulled back to the maintenance department, and the repair must be completed within three days to be sent to the consumer.

As the president of the Chamber of Commerce, Cheng Qingyan is very strict about after-sales maintenance management, before the colorful tape recorder advertisement, they also left a complaint hotline, if the local dealers set up maintenance points can not solve their problems, then you can call the head factory to complain, if it is determined that the situation is true, then the head office will punish the member dealers around the country, seriously cancel the membership, and triple the compensation to consumers.

It is not easy for state-owned enterprises to carry out such strict management, because they all eat a big pot of rice, and there are many people who are floating in the enterprise, and there are many people waiting for death, while private enterprises can bind these dealers well if they have interests, and if they want to make money, they can only strictly implement the regulations of the chamber of commerce.

It is precisely by relying on the rules formulated by Duan Yun and Cheng Qingyan's strict execution that Tianyin Electronics Factory has a very good reputation in China, and was selected in the first national household consumer goods public opinion selection meeting in 1985, becoming the only private enterprise product selected.

At this point, the scale of Duan Yun's sales and after-sales network has exceeded the channels of state-owned enterprises, which also makes him have a very big advantage in the face of competition from state-owned enterprises in the future.

"Friends of the Chamber of Commerce, hello everyone!" At this time, Duan Yun and his wife have walked to the front desk of the conference room, Duan Yun made a speech first, only to hear him say: "Today is the first time we have held the Chamber of Commerce this year, thank you for your hard work, come all the way to Guangzhou for a meeting, I would like to express my heartfelt thanks to all members on behalf of the management of our factory!"

As soon as Duan Yun's words fell, the scene suddenly burst into warm applause.

Last year, Duan Yun relied on the sales of Tianyin subwoofer speakers and colorful tape recorders to make a net profit of more than 30 million, is the following dealers are also making a lot of money, extremely high brand awareness and good reputation make the products of Duan Yun Electronics Factory rise, many cities in China even appear in short supply, it is precisely because of this, all the members of the Chamber of Commerce attach great importance to this meeting, I hope this meeting can bring them more benefits.

"Last year, our chamber of commerce continued to grow, and now has 163 members, spread across 17 provinces across the country, and the total sales have reached a record high......," Duan Yun paused, and then said: "Today I summoned everyone here for a meeting, in addition to making a summary of the work of the chamber of commerce last year, there is also an important thing to announce to you, that is, our factory's new products are about to be put into production, here I will give you a new product launch conference." ”

"Wow!"

Hearing Duan Yun say this, the atmosphere at the scene suddenly became restless.

According to the idea of general enterprises, if a product sells well, then they will absolutely have the right to produce and maximize the benefits of this commodity, and it is precisely because of this idea that many state-owned enterprises in China, after a product is recognized by the market, can produce the same product for several years or even more than ten years, knowing that this product has no profit at all.

Although the sales volume of the colorful tape recorders currently produced by Tianyin Electronics Factory has declined slightly, the profits are still considerable, but at this time, Duan Yun announced that he had developed a new product, which was something that these members of the Chamber of Commerce did not expect.