In the future, agriculture will inevitably develop in two main directions: the first is the factory production of agricultural production, and the second is to rely on genetic technology to free agriculture from climate and its own limitations. Look.Mao.Line.Chinese.Text.Net

Think about it, as long as there is enough energy, the apple tree can continue to bear fruit, isn't it science fiction?

But this is all about the future of agriculture.

Qi Zheng knows that the future will enter the digital age, and as the cornerstone of the entire civilization, agriculture is no exception.

To put it bluntly, agriculture driven by the natural cycle from the era of carbon-based civilization will be pushed to the data-driven super agriculture of silicon-based civilization.

Therefore, the integrated Jiagu Agricultural Laboratory will focus on two directions: agricultural biotechnology and agricultural information technology.

Agricultural biotechnology is mainly to use new detection and mapping methods to discover and obtain crop genomes and breed excellent crop varieties, and the seed production center in the northwest will be an important base.

Agricultural information technology mainly focuses on the use, analysis and service of big data, which is spread throughout the entire agricultural ecological chain.

In the capital markets, agriculture has not been a good industry, in large part because of the complexity of commercial agricultural production, involving biology, meteorology and human activities.

In the process of cultivation, farmers need to make many decisions about which land to plant first, what crops to plant, which type of seeds, fertilizers, and pesticides to choose, and how to grasp the frequency of fertilization and irrigation?

There are always as many as forty or fifty decisions, but people are not machines, it is easy to make mistakes, and once they make mistakes, a year may be wasted.

Satellite photography, sensor monitoring and other means to provide farmers with more detailed agricultural data, so as to generate analysis, insights and better decisions, and then deploy through precision agriculture technology......

To be honest, such a method is something that the Spirit Array cannot do. Look at 1 gross 2 lines 3 Chinese net

This is also the reason why Qi Zheng must climb the real technology tree.

Qi Zheng proposed in the group that the annual R&D expenditure of the laboratory should account for more than 8% of the group's revenue.

This is simply unbelievable in a traditional industry.

Often, only those technology giants will make such a high level of R&D investment.

Although the people of Jiagu were surprised by Qi Zheng's determination, Qi Zheng was the owner of the group, and how much money he made could theoretically be said to be his, and he was willing to take out a high-intensity investment from his pocket, and no one would object without interest.

Chen Jianzhang, who was hit by a huge pie, was overjoyed, and he had always been steady, and he dared to make a military order against Qi Zheng, "As long as we maintain such R&D investment intensity, the laboratory has the confidence to promote the occurrence of a super agricultural revolution!"

Qi Zheng believed he could do it.

As long as the laboratory establishes a sound agricultural biotechnology and information technology research and development system, even if there is no spirit array, Jiagu's basic plate is stable; if it is supplemented by the spirit array to raise the ceiling, it is not a dream to promote an agricultural revolution.

......

The same applies to Jiagu's food and beverage system.

Even more applicable.

Because agriculture is good enough to have the support of the spirit array, but in terms of food and beverages, the spirit array is difficult to play a direct role.

Whether it was beer or milk, Qi Zheng could at most improve the raw materials through the spirit array, and there was nothing he could do about the specific process.

But I have to say that in China, it is absolutely "heretical" for Qi Zheng to strengthen research and development in the field of food and beverage.

Although the domestic food industry will be the only industry with a main business income of more than 10 trillion yuan at home and abroad, the industry is usually "heavy on marketing and light on research and development".

To put it bluntly, food companies are much more generous in marketing than poor R&D expenses, and even a celebrity's endorsement fee is higher than R&D investment.

In fact, it is normal for the proportion of R&D in the food industry to be lower than that of the high-tech industry, after all, the food industry does not have a high threshold compared with other high-tech industries in terms of technical content.

Take Coca-Cola, for example.

Many people have heard some legends about Coca-Cola, and it is said that Coca-Cola's recipe is super valuable and super top secret, and its original recipe is kept in a safe deposit box in a bank in Atlanta, and the keys to the safe are kept by three senior employees of the company, whose identities are absolutely secret, and they cannot fly on the same plane at the same time, so as not to be wiped out in an accident. In addition, Coca-Cola's production method is also relatively unique, the company's technology of concentrating syrup and blending syrup into cola, the cooperative factory is only responsible for blending syrup into cola, and has no access to the core formula......

As it turned out, Coca-Cola's secret recipe was nothing more than a marketing gimmick to make people feel like they were getting their money's worth.

From a chemical point of view, whether it is Coca-Cola or KFC, their formulas have long been no barriers to the entry of competitors.

Through infrared spectroscopy, ultraviolet spectroscopy, thermogravimetric analysis and a large number of tests, it is easy to get the composition of the product, and then through reverse derivation, you can know the type of raw materials.

Although the taste of Coca-Cola will not be exactly the same as Coca-Cola, it is no problem to reach the similarity of 95, and consumers will not be able to drink it at all.

So in essence, the brand image that has been in operation for many years, the huge production scale, and the terrible sales system are the real competitiveness of Coca-Cola.

But that's not to say that R&D is pointless in the food industry.

On the contrary, as the food consumption market shifts from "simplification" to "category diversification" in the past, it is necessary to invest in research and development to achieve diversification to cope with market competition.

At present, in the domestic food industry, it is very doubtful whether the brand established by advertising and marketing can stand the test, and too much neglect of research and development will inevitably restrict the sustainable development of enterprises in the future.

Just look at Nestlé, an international food giant, where R&D has always been its forte.

Nestlé has the world's largest private food and nutrition research institutions, with about 30 R&D centers and 5,000 R&D personnel around the world - not to mention the food industry, many so-called high-tech enterprises in China do not have such a scale of R&D teams.

Qi Zheng knows that in the next decade or so, the food and beverage industry will be even more rapidly changing, and only with meaningful and innovative products can consumers be truly appealed.

At present, both Qingyuan Beer and Jiagu Dairy are just starting, it is a critical period to expand the market, and there is no energy to invest in research and development, so the headquarters still establishes a food research and development laboratory, which is not only responsible for product innovation in milk, beer and other categories, but also supports the research and development of food and beverage packaging, as well as quality engineering and food safety technology research......

At Chen's suggestion, both labs work closely with universities and R&D institutions in China.

R&D is a gold-swallowing beast, and Qi Zheng signed the check with heartache.

But looking at the two laboratories that are slowly taking shape, it is still very gratifying.

Laying the foundation for technology research and development, although the investment is a little bigger, but it is also a little slower, but this is a healthy and sustainable way of development.

It's cool to open and hang for a while, and it's quite tiring to keep it open.

It's not for laziness.

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