Speaking of which, Qi Zheng still pays attention to using public opinion.

As a large grain merchant, you have to deal with thousands of peasants, you have to deal with the good and bad governments in different places, and the food you produce will enter the mouths of thousands of households...... Almost inevitably with all sorts of troubles, PR has become a daily task.

In this regard, not only Jiagu is the same, but also foreign counterparts. For example, although American food is legal, it is not necessarily safe - many things that are absolutely harmful in the eyes of Chinese people are legal in the United States, and even normal additives that are added in unlimited quantities. U.S. food companies may not be able to sustain this situation without outstanding public relations skills.

Despite this, Qi Zheng still does not want to associate his products with illegal and violent elements such as "gangsters".

"The gangsters were convinced by Qingyuan Beer" and "Qingyuan Beer became the wine of the gangsters" describe the same thing, but the public opinion repercussions may be completely opposite.

Fortunately, the group's public relations department still showed excellent "field control" ability as always.

It is also because neither the Brazilian government nor FIFA wants anything to happen to the gangsters during the World Cup, and their views on this are relatively positive - this is "humanitarian", this is "cooking" balabala.

Of course, Jiagu couldn't ask for it, and took advantage of the situation to promote the name of "Qingyuan Beer".

"All football carnivals will start in the name of football and end with economic calculations, which is the World Cup in the full sense of the word. With the tacit cooperation of all parties, this sentence is vividly interpreted.

Starting with the incident of "Brazilian gangsters obsessed with Chinese beer", the World Cup is finally here, and the global conquest of Qingyuan Beer has gradually reached its peak.

The pent-up consumption desire in the previous "beer shortage" was all let go in the arrival of the World Cup. The major brewers will also be working hard this month to grab the most delicious cake of the year.

But Qingyuan Beer is undoubtedly one of the biggest winners, and even one of them can be removed.

On June 13, the opening and opening match of the World Cup in Brazil, there was hardly a single car on the streets of Brazil that used to be congested, and both street vendors and scavengers stared at the TV in the street bar.

On the same day, Qingyuan beer was sold out in Brazil!

Qingyuan Beer's five major breweries in Brazil, trucks lined up in long queues, and the products were pulled to the sales end and put on the shelves almost as soon as they left the factory, and they didn't have time to enter the warehouse.

Not only Brazilians, because of geographical factors, Brazil has poured into a large number of South American fans, and the most unique taste of Qingyuan beer has given the most direct stimulation to South American fans who are not lacking in passion.

A Brazilian reporter couldn't help but exclaim: "God, if there is anything more exciting for Brazilians than Brazil's 3-1 reversal of Croatia to get off to a good start, it may be a sip of Chinese 'ice source' beer that is cold to the heart, liver, spleen, lungs and kidneys!"

Eastern European fans agreed. Although almost all of the Western European powerhouses represented Europe in the World Cup, it did not prevent Eastern Europeans from silently stocking up a few cases of Qingyuan beer with "ice source" hops to improve the quality and cheering in front of the TV.

Thumbs up from Southeast Asian fans. In Southeast Asia and South Asia, no country can participate in the World Cup, but the number of World Cup fans is not small, such as India, Qingyuan beer sales soared by 140% year-on-year.

——The public relations department and Qingyuan Beer have set up a social media team to help the company select videos of "watching football and don't forget to grab wine" in various countries and post them on the Internet. As a result, the video of "the front of the counter is full of arms waving banknotes, and the heads of people with black pressure cannot see the edge" rushed to buy Qingyuan beer after the game.

In China's base camp, it is natural not to be outdone.

With the opening of the World Cup, "the online mall sold 1 million cases of Qingyuan beer in 10 hours" grabbed the limelight and set off a wave of beer hoarding in the World Cup.

In this World Cup, Qingyuan Beer has specially launched a limited World Cup-themed national bottle. In order to create a better experience for consumers, Qingyuan Beer uses the big data services provided by the mall to label consumers with specific preference tags. Combined with the World Cup situation and its own marketing rhythm, he will push his preferred flag cans to consumers in a targeted manner to achieve a win-win situation for sales and purchase.

Coupled with the recent news of Qingyuan Beer's overseas popularity, many fans have an alternative sense of pride in their hearts - although our national football team is absent from the World Cup, we have finally pulled back a game on beer, of course, we want to support the façade of domestic beer.

There are many consumers who buy more than 5-10 cases at a time, and the search volume of "Qingyuan Beer" has increased by nearly 100% month-on-month. In the list of the top 10 most popular beers, Qingyuan beer occupies four places.

At this time, it can be seen that although the production capacity of domestic beer is fully opened, and several domestic beer giants have basically achieved a double increase in revenue and net profit, the Matthew effect is highlighted, and the stronger the stronger - Qingyuan Beer has even reduced its investment in advertising and marketing, but the sales growth rate has risen instead of falling.

Young consumers are more interested in personalized and high-end Qingyuan beer categories, and this group determines the future trend of the domestic beer market. As a result, several other beer giants found that the gap between them and Qingyuan Beer was not narrowed, but further widened.

Yard, it's amazing to have a back to Jiagu, there are "ice source" hops, and I can do it too.

He Changchuan didn't know that his peers were happy now and were jealous, or rather, he didn't care if he knew, because he was only happy.

He has money now.

Not only rich, but very rich.

Qingyuan Beer, which has entered the peak of sales in the world, has made a staggering amount of money.

Due to the adoption of the advance collection system in several overseas regions, He Changchuan obtained clearer financial data.

With the full release of production capacity in the Brazilian market in mid-May, the amount of orders for Qingyuan Beer is soaring.

So far, in less than a month, Qingyuan Beer has received 3.3 billion US dollars - looking at the amount just reported by the financial department, He Changchuan couldn't help but estimate the profit that the company might get after the end of this month, but he still didn't hold back, and smiled so much that he couldn't see his teeth.

Although I already knew that Qingyuan Beer's revenue and profit would skyrocket this year, I felt the excitement when I saw the gorgeous financial data with my own eyes.

It is no exaggeration to say that Qingyuan Beer's wealth during the World Cup is higher than the annual income of half of the listed companies in China.

No matter how good your reputation is and how high your prestige is, you still have to make money to reflect the value of the enterprise organization.

He Changchuan is like that.

Don't look at Qingyuan Beer is just a subsidiary of Jiagu, it may not be a core subsidiary, when making money can be made to this extent, for the outside world, there is no need to have the slightest hesitation to praise it.

He amassed wealth to the point that Changchuan was truly famous.

......