One weekend in late May, Earp, head of AB InBev Brazil, and Hans, head of Heineken Brazil, got together for tea.

"You've heard?" said Upp, frowning.

"You've heard that, too?" said Hans, smiling wryly.

"So this is true? The state government will purchase the Ice Source series of beers from Qingyuan Beer to 'soothe' the prisoners' possible impulsive emotions?" Hans twitched at the corner of his eye.

"I don't know which genius thought it was, but even though the alcohol content of this particular beer is not high, it is also wine! I have only heard that drinking alcohol is violent, but I have never heard of drinking it soothing the emotions," Hans said vigorously with a wave ......of his arms.

"Hans......" said in a long voice, "it is said that this was brought up by the gangsters. ”

Earp solved Hans's complaint with a word.

Yes, although they say that they are "prisoners", they are gangsters in the final analysis.

After Brazil's successful bid to host the World Cup and the Olympics a few years ago, the federal government and state administrators finally made up their minds to carry out a multi-police joint anti-bandit operation, using helicopters, armored vehicles and other equipment.

But the calm is only temporary, and the arrest of the leader and imprisonment is not the same as the end.

Because Brazilian prisons are simply the territory of gangsters, this is also a spectacle in Brazilian prisons, and there are even telephone porridges inside and outside the prison. If the imprisoned leader is not in a beautiful mood, it is not difficult to have a riot.

Therefore, in order to ensure safety, "reassuring people" is the lowest-cost measure.

This is not without precedent. During the '06 World Cup, the government provided 60 televisions in each prison to make it easier for prisoners to watch the World Cup.

Only this time it was changed to beer.

It sounds fantastical, but that's Brazil.

Hans was silent for a moment and said, "We still have to show our attitude. ”

"What attitude?"

"The attitude of protest. I don't care what government procurement is used for, but it is contrary to the principle of fair market competition, either to cancel the procurement or to procure fairly......"

Obviously, the latter is Hans's point.

Earp listened calmly, and when Hans finished speaking, he shrugged and said, "You have a point. ”

"But you're not going to listen?"

"Why do you want to do it according to the wrong opinion. Epp glanced at Hans.

"How do you know it's a wrong opinion if you don't try?"

"Who said I hadn't tried. "Earp has a look on his face that you're too young.

"Have you tried? What do you say?" asked Hans, curious, as he drank his tea.

Earp smiled wryly: "The state government asked me to negotiate with the gangsters myself. ”

Hans was stunned for a moment, then burst out laughing.

Here in Brazil, they all live in affluent areas for one reason – security is tight. In a country where civilians can buy guns, it's not news that teenage boys rob at gunpoint.

You must know that in the safety manual issued by Brazil for tourists, the "three nos" principle of "no resistance, no screaming, and no theory" has become an "intimate reminder" for self-protection in the face of robbery. Although there is some "passive resistance" meaning, in the world's highest murder rate, it is the most correct choice to protect yourself.

Not only Elp, but also their subordinates, their subordinates, no one wants to have contact with illegal and violent elements.

After laughing, Hans said helplessly: "Then let's just watch like this?"

In fact, with the current situation, as long as their beer can be produced, they will not worry about selling it at all. But doesn't the government's "bias" mean that their products are inferior to Qingyuan Beer? Who can swallow this breath? If you really want to talk about it, they are the head snakes of the land.

Earp sighed softly.

Hans can also guess each other's minds - can we compare?

"So, the source of everything is on the ice source hop variety, right?" said Hans bitterly.

Earp shrugged, all silent.

Ever since China's Jiagu cultivated the "Ice Source" hop variety, the world's beer landscape has changed.

This breed is too rogue!

In addition to the fact that it contains a special substance similar to menthol, which can give beer a strange "cold" feeling, the mere fact that it can amplify the delicate flavor of various beers is enough to become a "treasure" in the beer industry.

As far as the two know, their respective companies have tried to get their hands on this breed in the past few years, but nothing has gone well. And several tacit agreements to suppress Qingyuan Beer in the Asia-Pacific region, hoping to buy time to find a way to deal with it, after the "beer shortage" hit, it became a leaf in the wind, scattered.

As it turned out, they were right to be afraid – the Qingyuan beers, especially the "Ice Source" series of beers, were almost unanimously welcomed in all markets.

The product without confrontation is the current situation - the special gangs are willing to "truce" for the ice source beer, and they can't do anything about it.

Earp coughed lightly, expressed his opinion, and said, "Therefore, I am going to write a report to the headquarters, strongly recommending the introduction of Chinese ice source hop varieties." ”

"Will they sell?" questioned Hans.

Bingyuan hops can be said to be the killer feature of Qingyuan Beer, not as a last resort, who will sell the housekeeping skills......? Do you think that they have been legal citizens all these years?

Earp said expressionlessly: "As long as the price is right......"

"The offer is certainly not going to be cheap. But if it were me, I still wouldn't sell. ”

Earp pouted and said, "My opinion is that we just need to make suggestions......"

Hansford was heartfelt, and suddenly understood the unfinished words of Earp.

What they have to do is not to rack their brains on how to get ice hops, but to push the responsibility out of this--dear, it's not that we don't fight, it's really that we don't have enough ammunition.

After thinking about it, Hans breathed a sigh of relief and said, "I will also write my opinion in the report to the headquarters, maybe the two of us can cooperate on this goal." ”

Earp let out an "um", the purpose of afternoon tea had been achieved.

......

After the news was transmitted back to China, Qi Zheng was embarrassed.

Before he could rejoice in the expansion of Qingyuan Beer in Brazil's largest brewery, he was shocked by the Brazilian's magical operation.

Although it is rumored that before the start of the World Cup, major cities have reached a gentleman's agreement with the gangsters, and the two sides will not provoke each other during the event, the gangsters promised to tell their subordinates not to attack fans, tourists, especially foreign journalists.

But the conditions of the black boss still have "beer purchasing"?

We're innocent, it's not the start we want!

......