Chapter 106: Taking Down the Calling Beast (Chapter 4)
After Zhao Ran and the others left, Jiang Chen and Wang Yun watched a brief meeting.
"What do you mean by the Internet? ”
Wang Yun smiled.
"The pure wine industry is just a traditional industry, although the steady development is good, but in the final analysis, there is still no big technical content, and the profit is that. No matter how we develop, we will definitely not be able to do Moutai and Wuliangye. ”
Speaking of this, Wang Yun paused and continued.
However, although it is impossible to fight over the traditional industry, the small Changhe Liquor Industry is still not a problem. The next strategy is to increase sales, and to increase sales, we must start our brand effect. The most important brand effect is through the Internet. ”
"Let's take the first step to take Changhe Liquor and let them know what it means to really dominate the market! Today, you and I will go to meet the beast, and the video can be uploaded in a few days. ”
The current development of Taigong Liquor is different from all other industries, not only has its own sales channels, but also has a huge feature.
That is the route taken by which the countryside surrounds the city.
Whether it is Zhao Ran or the Jiang family, they only know that the sales of Taigong Liquor are very good, but they don't know that the main position is actually in the countryside.
Now Wang Yun wants to build his own sales network, as long as there is a sales network, with the help of the brand effect, the next development of Taigong Liquor will be unstoppable.
In fact, don't look at Zhao Ran and others looking down on Taigong Wine, but they have been staring at Taigong Wine all the time.
Tactically contemptible, strategically attached. No matter who you are, you will not easily underestimate a company that can go from a loss to a monthly profit of five million in two months.
What puzzled Zhao Ran was that in the next few days, Taigong Liquor did not make the slightest move.
Wang Yun and Jiang Chen completely disappeared from Jiangcheng, and no matter how he checked, he couldn't find out where these two people went.
"These two cowards must have gone to Jinling to attract investment. Qi Yiming said disdainfully, "Don't look at what they say so badly, in fact, I am also very panicked." When we rob all the markets for Taigong Liquor, I want to see if these two bastards can be so arrogant!"
"Yiming is right. Qi Qingyun also nodded, "Zhao Shao found that with the brand power of Changhe Liquor and the influence of our Qi family in Jiangcheng, there will definitely be no surprise in this matter!"
After thinking about it, Zhao Ran couldn't think of how Wang Yun and the others could turn the tables, and after a long time, he nodded and agreed.
At the same time, the capital of Xia Huaguo went to Beijing.
Wang Yun and Jiang Chen secretly went to meet someone.
Called the beast.
If you want to say that in the past 12 years, which online video has exploded on major platforms? It is definitely "Millions of Unexpected" and the "Thank You Boss" series filmed later.
In the next few years, these are some of the most popular programs on major websites.
And what Wang Yun has to do is very simple, that is, to directly put forward his own requirements, and let the beast directly insert the advertisement of his Taigong wine, and read the lines with him.
Although the current programs under the Beast Calling are far from reaching the huge influence of later generations, there is no doubt that the current Beast Calling crew Qianhe Tianyi is very short of money, otherwise the early videos would not have forcibly implanted all kinds of blunt advertisements.
"You're asking me to help you sell alcohol? Isn't it just advertising?"
The beast was a slightly chubby bald head, looking at Wang Yun and Jiang Chen, with a big mouth.
He took on all kinds of different types of advertisements, including food, clothing, and medicine, but it was the first time for wine. Before, I just talked about a small advertisement of 300,000 yuan, but now the script is ready. But now that the other party is coming over again, what are you going to do?
"I just inserted an advertisement before, but I thought about it, it is better to directly package all the advertisements of your crew, and only advertise for me alone in the future. Wang Yun spoke directly.
"Cover all my ads?" the beast nearly snapped off its tongue, "how much are you going to give?"
Wang Yun raised his fingers, directly opened his palm, and made a four-tone gesture.
The beast was stunned for a moment, and couldn't help but speak.
"Four million?"
"Forty million. Wang Yun was concise and to the point.
The beast was shaken, and he felt that his whole body was trembling. At present, the total annual advertising cost of Qianhe Tianyi is only about 400W. The cost of a single stage is about 3W, and the cost of updating one article a week is about 200W per year.
This is already a benchmark in the industry, and it can be regarded as a high income.
He couldn't have imagined that Wang Yun directly opened his mouth to cover all their advertising expenses for a year, and gave 40 million!
"40 million a year, I want you to cover all the advertisements of Qianhe Tianyi in the next five years. Wang Yun narrowed his eyes and said directly, "In addition, I want you to focus on the characteristics of Taigong wine in the video for longevity and aphrodisiac." ”
"Of course, in return, I'll give you ten percent of the net profit, remember, that's the nationwide profit from sales. ”
"This, how much money can you make from this. "The beast just feels like he doesn't have enough brains.
Wang Yun smiled.
"It's up to you to advertise, and the better we are, the more money you'll get. In addition to liquor, we also have cocktails, and in the future, we will also produce red wine and other others. Remember, franchisees and distributors are welcome to join. How?"
This is not Wang Yun's nonsense, since 12 years, Qianhe Tianyi's advertising expenses have exceeded 10 million every quarter. By the time of 14 years, the advertising cost in a single quarter had exceeded 4000W! Now it seems that Wang Yun has made so many mistakes, but in fact, it is a business that makes sure that he does not lose money!
In cooperation with the beast, basically, the franchisee will come over vigorously!
"That's no problem!" the beast nodded immediately, and then as if it was too late, he said directly to Wang Yun, "But I want to see this contract now, and I'll ask the lawyer." ”
"No problem!" Wang Yun smiled, slowly stretched out his hand and said, "Happy cooperation, I am sincere." ”
"It was a pleasure to work with. The beast's face also bloomed, and he hurriedly stretched out his hand and shook it with Wang Yun, who could feel that the other party's palms were full of sweat.
As a cultural company, Qianhe Tianyi is actually most lacking in funds and partners. If it is another cultural company, the effect of advertising is not so simple and crude.
But he is different, because of the small cost, since he first debuted, he has followed the routine of witty and hard advertising. Now it's just a messy ad that has been directly replaced with an ad for Taigong Liquor, which has no impact on users.
And at this point, he can directly increase the company's profits tenfold, so can the beast not be excited and happy?