Chapter 107: The Advertisement Releases and Becomes Popular on the Internet (Chapter 5)
Because the general cultural company pays too much attention to the image, it is difficult to achieve the size of Qianhe Tianyi.
It is precisely because he is grounded enough that he has a huge fan base across the country.
Traffic itself is a fundamental factor in the development of the Internet.
In order to deepen the cooperative relationship with Qianhe Tianyi, Wang Yun directly gave a profit of 10%, and from a long-term perspective, this business is definitely a sure profit.
Now Qianhe Tianyi is short of money, and Wang Yun doesn't mind taking out some more money to hire a group of sailors on the Internet to speed up the development process of Qianhe Tianyi.
Ten days passed.
To everyone's surprise, the market of Ming Taigong Distillery in Jiangcheng is getting lower and lower.
During this time, Wang Yun asked all the employees to work overtime to produce wine, and even the warehouse of the distillery could not be placed, and he also rented ten warehouses of several thousand square meters.
At the same time, he also went to the neighboring county-level cities to spend a lot of money to buy a number of wineries, and during this time, he did not take into account the market situation in Jiangcheng at all.
The oppression of Changhe Liquor is getting deeper and deeper, and during this time, it has almost accounted for nearly seventy percent of the sales of liquor in the market, and even some large supermarkets and liquor suppliers have begun to remove Taigong Liquor from the shelves.
The employees of Taigong Liquor are puzzled, what kind of moth is their boss doing?
But the boss is willing to find it boring by himself, and he pays them to produce, and they don't bother to ask, anyway, it has nothing to do with them.
Eleven days have passed since the last negotiation, and because of the need to temporarily adjust the script, Zhou Qian and Tianyi have delayed for a week.
On this day, the work of the beast was released on the whole network, because Wang Yun spent a lot of money to find a water army on the Internet to build momentum, and many viewers have been looking forward to this show for a long time.
"Call the beast to change quickly, every week, you were a eunuch last week. ”
"The eunuchs don't have a little dingding! I still have to watch the sledgehammer performance!"
"It is reported that this time Qianhe Tianyi will have a big change, unlike the previous five-cent special effects!"
"I think the five-cent special effect is pretty good, the flame fist writes a fire word directly on the fist, how awesome!"
"Hurry up, hurry up! I still want to watch it, I'm in a bad mood, and it's cool to watch the video of the beast. ”
In fact, you can't blame netizens for their reactions, we can only say that Wang Yun is willing to spend money!
During this period of time, starting from signing a contract with the beast, plus buying wine farms and building warehouses in various places, it cost more than one E! Plus the last time I bought the Tyrone Hotel, now Wang Yun has not much cash in his hands.
......
Zhao Ran also had a rare relaxation, during this period of time, Taigong Liquor did not move, and Changhe Liquor was already a sure winner.
As Qianhe Tianyi's "Million Unexpected" that exploded on the Internet during this time, of course, he also knows a lot about it.
Out of boredom, Zhao Ran clicked on the new issue of "Million Unexpected".
"It's a lot of barrage, but it's really a five-cent special effect. ”
At the beginning of the show, the barrage was overwhelming, and if it wasn't turned off, you wouldn't even be able to see the video clearly. Zhao Ran smiled and didn't care.
However, when Taigong wine appeared in the video, Zhao Ran's face couldn't help but change.
Especially, when the old sledgehammer, after drinking the Taigong wine, directly rejuvenated, even a small tent was propped up below.
Later, it was clearly stated that when Taigong wine can live a long life and aphrodisiac, this line was naturally specially requested by Wang Yun to be added.
This in itself is a situational humorous drama, not an advertising slogan of Taigong Liquor itself, and does not have any legal effect.
Finally, at the end of the video, it was clearly stated that when Taigong Liquor recruited franchisees and agents across the country, his face instantly turned blue.
Zhao Ran is not a stupid person, if he is a stupid person, it is impossible to cooperate with Changhe Liquor on behalf of the Zhao family, he suddenly remembered what Wang Yun said before.
Internet outlet!
What is the most important thing about selling a product?
Not through sales, not franchisees!
Only when consumers recognize this product, distributors and franchisees will prepare this product.
Instead of the dealer, the franchisee prepares it, and the consumer will buy it.
That's why brands are committed to advertising on TV. However, now in the wine industry, there are advertisements on TV, but on the Internet, it is still the only one!
Then it can only be explained that Taigong Liquor has seized the first cake in the market!
Qianhe Tianyi's hot, down-to-earth, blunt interstitial ads, which are completely irreproducible!
There is no doubt that Wang Yun and Jiang Chen chose the right person.
At this moment, Zhao Ran seemed to have lost the strength of his whole body, and at this moment, he knew one thing deeply in his heart.
Lost yourself!
I don't know what I think in my heart, Zhao Ran opened the barrage at the end of the video, and the barrage was full of Taigong wine all over the screen, these simple three words seemed to be merciless ridicule, nakedly slapping Zhao Ran's face!
Zhao Ran couldn't help but clench his fists, his fingertips were a little white because of the force, and a trace of frustration flashed in his eyes.
"Wang Yun ......"
......
This scene is not only here in Zhao Ran, Jiangcheng International Hotel.
Jiang Changhe looked at the information sent by the secretary, and the whole person was also slumped in the chair, and the strength of his whole body seemed to be exhausted.
As an old man who has been in the beverage industry for decades, he certainly knows what it means to have a drink advertisement all over the country.
Don't think that the liquor industry is just pure liquor, there are many similar cocktails and fruit wines. In major bars, KTV is also a big consumer!
And these similar wines, the big consumers are often young people, and these people definitely have much more contact with the Internet than the elderly!
Jingle bells.
At the same time that Jiang Changhe was stunned, his mobile phone rang, it was the phone of Jiang Chengxiong, the head of the Jiang family.
"Changhe, at all costs, cooperate with Taigong Wine, remember that it is cooperation, not to do it with them, let alone to acquire!"
On the other end of the phone, Jiang Chengxiong's voice seemed very urgent. At this moment, Jiang Changhe seemed to be ten years old.
......
As soon as this video came out, Taigong Liquor, which was unknown in the past, completely set off a craze on the Internet. Driven by a pair of invisible hands, it has even been on several hot searches!
Especially among young consumers, there have been earth-shaking changes!
From today on, Taigong Liquor's reputation is second only to Moutai and Wuliangye in recognition among their group.
Countless distributors and franchisees frantically contacted Taigong Liquor, hoping to carry out a franchise and agent sales.
That's when pioneers in all industries really realized the shocking impact of online video advertising.
Then, the first piece of cake had already been eaten by Wang Yun, and when they frantically wanted to contact Qianhe Tianyi, they were desperate to find that Wang Yun had signed a five-year long-term contract.
In other words, there are only two ways for them to cooperate with Qianhe Tianyi.
The first is to wait for five years, and the second is to contact Wang Yun.
Today, Jiangcheng Taigongjiu's phone call is bound to be blown up!