Figure 154 takes off slowly from the provincial capital, its wings piercing through the sky and heading into the blue sky.

Professor Su Xinghe sat near the porthole, but did not appreciate the blue sky and white clouds outside the window, he opened the file bag, which contained various data and materials and a speech.

In addition to the introduction of the various functions of Yuanxin EDA at the beginning, this speech is more of an analysis of the current situation and future prediction of the semiconductor industry at home and abroad.

In his speech, Su Yuanshan put forward the concept of "winner takes all" for the first time.

In the original time and space, the "winner-takes-all" was clearly proposed by economists Robert Frank and Philip Cook in the book "The Winner-Takes-All Society" in 95 years, and was translated into China three years later, and finally became known to the world in the 10s of the 21st century.

Su Yuanshan pointed out that semiconductors and even all industries and industries involving cutting-edge technology will naturally form a monopoly because of the nature of technology and patents, and obtain most of the benefits and glory of the market, just like the champion in a sports event.

In order to break the monopoly, we can only subdivide the industry - just like the Olympic stadium, in order to win honors and get a share of the cake, the track and field alone is divided into long-distance running, sprinting, obstacle running, relay races, etc. At the same time, because of the professionalism of science and technology, the semiconductor industry, which brings together the most cutting-edge technology, must be subdivided accordingly. A top-level chip from design to packaging and testing off the assembly line will be a collection of countless industries with the most high-end technology and representing the hegemony of the industry's most advanced technology.

According to the principle of wooden barrels, in the entire production chain, as long as we can master a certain proportion of the core technologies of key industries and complete the "technological hegemony", we can achieve the purpose of restricting the overall situation. But now, looking at the entire semiconductor industry, whether it is subdivided or not, the domestic lags behind the international - except for the remote EDA.

The speech pointed out that EDA software, because it is essentially a programming, is largely a competition of intelligence, imagination and market foresight. At this stage, it is not too dependent on the industrial base, so Yuanxin EDA was able to come out of nowhere and overtake in corners, surpassing all current peer products in one fell swoop.

As long as Yuanxin EDA maintains its advantages and maintains in-depth cooperation with various IC designs and wafer fabs, the future market will be occupied and monopolized, and other manufacturers can only survive. Or carry out "industry segmentation", delve into the field of certain tools, and compete for the field that Yuanxin cannot fully take into account, so as to make some soup.

This is Yuanxin's winner-takes-all.

The speech also believes that the semiconductor industry embodies the most advanced and cutting-edge technology, and it is an industry that is updated and iterated rapidly. Under the current situation of weak foundation in China, it is the only way to introduce the most advanced technology and production line as quickly as possible. At the same time, we must also vigorously and intensively support the relevant industries with the accumulation of domestic technology, and strive to establish technical barriers in a few or at least one field, which is the prospect and direction of domestic semiconductor development in the future.

In general, it is a general net, focusing on catching fish, and the net must be fast.

Su Yuanshan has been writing this manuscript since he was on the train to Jiangyin, and when it was finalized the night before, Su Yuanshan discussed it with his father until late at night.

When Su Xinghe handed over the final draft of his speech to the school leaders for review yesterday, Zhou Zhenzhong, the principal of the electrical department, was silent for a long time, signed his name, and decided to report to Beijing with Su Xinghe.

Su Xinghe squinted slightly, read the report again, put away the document bag, and began to close his eyes and recuperate.

*

*

Seeing off his father, Su Yuanshan did not return to the company, but continued to wait at the airport. After waiting for about an hour, Pan Xiaojun, who was dusty, got off the plane with a bag on his back and a large suitcase in tow.

"Mr. Su. Pan Xiaojun took a few steps forward and said hello first.

"You're welcome. Su Yuanshan walked into the parking lot with Pan Xiaojun and threw his uncle's car key to Pan Xiaojun: "Uncle's car will be driven by you for the time being." ”

"No problem, Mr. Zhang is also driving my car over there. But when Pan Xiaojun saw the crown, he immediately smiled bitterly: "It's a loss-this car has to have eight hands, right?"

"Hehe, almost, but it can be opened. ”

Returning to the company, Su Yuanshan took Pan Xiaojun to meet Xi Xiaoding and Li Mingliu, and then took him into his office.

"The two of them have a Penn Ph.D. and a T master's degree, are you under pressure?" Su Yuanshan threw Pan Xiaojun an unpublished Yuanxin EDA Chinese textbook and said with a smile.

Pan Xiaojun also smiled and said calmly: "Before I came, Mr. Zhang gave me a preventive injection, saying that secondary school students are the same as illiterate in the Yuanxin headquarters. ”

Su Yuanshan clicked the mouse casually, looked at Pan Xiaojun, and was also very calm: "Although my uncle's words are a bit rough...... But if you want to keep up with the pace of Yuanxin, I actually suggest that you take a correspondence course, or a night university, and the electrical department has it. If you really have the ability, you can also ask my dad to open the back door and let you study for a master's degree. ”

"......" Pan Xiaojun was silent for a while, he didn't know if Su Yuanshan was joking or serious, but a bright light gradually rose in his eyes.

"Today, you should familiarize yourself with the situation first, and by the way, find a place to live. Then give you a week to understand the design process of Yuanxin EDA, not to be proficient, but at least to understand. After a week, you will be in charge of recruitment, you need a college degree or above, semiconductor and programming related industries are preferred. By the end of the month at the latest, you will have to lead a team to various semiconductor companies in the south to promote their products. ”

"At present, we have not considered the market pricing of the product......"

Pan Xiaojun heard Su Yuanshan say a lot, and when he was feeling the pressure doubling, he was suddenly stunned: "The pricing is not good yet?"

Su Yuanshan smiled: "Yes, because I'm waiting for you." You used to be an agent of peer software, and you know the domestic demand situation best, so you are thinking about the pricing plan of the domestic market while figuring out EDA these days. But I have a general idea that you can refer to. ”

"Our EDA can be split into different functions. For example, there are many small and medium-sized enterprises that only need to use PCB design, so they can only use PCB modules. ”

"For companies that have no demand for a while, or can't afford it, we can also provide one-stop chip/PCB design services, they just need to put forward their needs, and we will use the most professional level to provide them with the most professional level from design to simulation to publication drawings and even can do tape-out packaging and testing for them. In a word...... These businesses can be done. We are not just an EDA development company, we are also a chip design company. ”

"As for companies that have hard demand, but can't afford it for a while. You can consider pricing strategies, such as annual payments, etc......"

Su Yuanshan finished speaking in one breath: "In short, all semiconductor-related companies had better be related to us." And we are watching people put down dishes, and we can make more money if we can, but the upper limit of pricing does not exceed that of peer products. ”

Pan Xiaojun stared at Su Yuanshan for a few seconds, and after confirming that he didn't command, he smiled bitterly: "I know why your brother-in-law praised you to the sky?"

"Why?"

"It's nothing, in fact, my grades were quite good when I was studying, and I was called T big P big material by my teacher since I was a child. Pan Xiaojun glanced at the workstation area and shook his head self-deprecatingly: "So I never believe in any genius, but today I believe it." ”

"You'd better believe it, because Dr. Xi Xiaoding has been known as a prodigy since he was a child. He was playing with circuits when his peers were still playing with pee. ”

"What about you?"

Su Yuanshan smiled: "Me too." ”

“......”

(Strive for 0 o'clock in the next chapter, ask for a recommendation vote.) ）