Chapter 265 Milk powder is on the market

Inviting consumers to visit the entire production line from the source to the product has set a precedent in the domestic dairy industry. See. Wool, Chinese net

And this point other dairy companies can't learn, after all, the current domestic dairy enterprises that build their own milk sources, Dujiagu Dairy - there are no cows pacing leisurely, only production lines, and it is not convincing to visit.

If you do it, you have to say it. The report of "Jiagu Dairy strives to give back to consumers and witness the trust with your own eyes" has been intensively reported in the South China, East China and Southwest markets that Jiagu Dairy mainly develops.

Consumers who are themselves fans of Jiagu Dairy have naturally increased their trust in Jiagu Dairy after reading such reports, while other consumers are also impressed by Jiagu Dairy's unique approach.

Mr. Miao is a retired teacher in Jinling, Suzhou Province, like most retired old people. Mr. Miao's daily life is around the pots and pans at home, taking care of the life of the family. She and her wife both have retirement salaries, and their son is also well-paid, so the family conditions are not bad.

Recently, when Mr. Miao went to the shopping mall near the community to buy vegetables, he could always see a milk brand carrying out promotional activities in the square and milk sales area at the entrance.

For this kind of business promotion, Mr. Miao is also accustomed to it, after all, Jinling is the capital of Suzhou Province, and the competition for the market of various brands is extremely fierce.

Originally, she didn't think about buying Jiagu Dairy's products, but when she passed by today, she remembered the feedback report of Jiagu Dairy that she saw in the newspaper, and after a little hesitation, she bought a piece of milk and went home!

Unexpectedly, that night, an accident appeared.

At night, when he was going to sleep, his five-year-old grandson shouted that he wanted to drink it after drinking Jiagu pure milk!

This is unprecedented.

You must know that in order to let the baby grandson drink milk on time, the family can be said to have tried all kinds of methods to coerce and lure. The little one only drank the milk like a medicine every day, but sometimes he was able to pour it into his grandfather's pot without paying attention.

Now he actually took the initiative to say that the milk was delicious, which made the Miao family wonder what they thought.

"Miao Miao, is the milk really delicious?" Teacher Miao looked incredulous, after all, the little guy's reaction was too abnormal.

"Really, it's fragrant, it's sweet, it's delicious!" the little one nodded heavily.

The Miao family glanced at each other, and Mr. Miao opened a box of Jiagu pure milk and tasted it.

The refreshing and natural milk aroma, silky smooth taste, and sweet aftertaste after the mouth, delicious but not greasy, can't help but let out a satisfying sip after drinking.

No wonder the little guy still wants it, even if Mr. Miao, who doesn't usually take the initiative to drink milk, he thinks that this milk can be drunk forever.

The taste of Jiagu pure milk made the family full of praise, and Mr. Miao's son turned on the computer and searched for relevant information about Jiagu Dairy.

At this time, they found out that this Jiagu Dairy is not simple, and there is a complete official website on the Internet, which has certification certificates such as "green ingredients" and "organic milk" issued by relevant institutions.

Whether it is a large-scale judgment on Jiagu Dairy's Wantou Ranch on the Internet, or a super-female marketing judgment on Jiagu Dairy, it shows that this is a powerful dairy company.

The authoritative organization's analysis report on various products of Jiagu Dairy made them find that Jiagu Dairy's products are more expensive, and their nutrition is better than that of ordinary milk, and to be honest, the model of Jiagu Dairy's whole industry chain is more trusted by the Miao family.

Mr. Miao immediately made a decision, "In the future, all the milk at home will be replaced with the products of Jiagu Dairy, anyway, our family can afford to consume, and Miao Miao also likes to drink." ”

Teacher Miao also nodded, in the past, the family used to drink Yili's milk, because it is a large company, it is trustworthy. But Jiagu Dairy is obviously also a big enterprise, and the price is higher than Yili, but the taste is indeed better.

In this way, many consumers of other dairy companies have thrown themselves into the camp of Jiagu Dairy. Reflected in the market, the market share of Jiagu Dairy is rising.

In such a situation, Jiagu Dairy launched the third main category - infant milk powder.

Jiagu Dairy's milk powder formula has been studied for a long time, but due to the lack of fresh milk production capacity, it can only be temporarily shelved.

There is a way, this is the helplessness of self-built milk sources, and the output of fresh milk can never keep up with the demand.

Because the powder spraying rate of milk powder is about 8:1, that is, 8 tons of fresh milk can produce 1 ton of milk powder. Only after the second and third 10,000-head pastures of Jiagu Agriculture and Animal Husbandry were completed and put into operation, and the annual milk output reached 1 million tons, Jiagu Dairy dared to start the production of milk powder.

Even so, Jiagu Dairy only dares to build an annual production capacity of 250,000 tons of milk powder, and it is the main high-grade milk powder.

In the field of milk powder, Jiagu Agriculture and Animal Husbandry is a newcomer among newcomers, and is cautious about the sales volume in the first year.

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On this day, when Mr. Miao was buying milk, he suddenly saw Jiagu Dairy's milk powder on the shelves, and his eyes lit up.

Since the Miao family has become a loyal fan of Jiagu Dairy, they have enough trust in this brand. As soon as I saw that Jiagu Dairy had launched infant milk powder, I decided to buy two cans and give them back to my little daughter, the little grandson, who had just turned one year old.

Although Jiagu Dairy's milk powder is as expensive as ever, a two-kilogram can of infant milk powder can easily cost two or three hundred yuan, which is only enough for a child to drink for about two or three weeks.

But Teacher Miao firmly believes that the milk powder of Jiagu Dairy must also have a higher nutritional value than ordinary milk powder - she will ask her little daughter to replace the milk powder that her grandson drinks with Jiagu milk powder when she goes back.

This situation continues to play out all over the country.

Especially in places such as East China, South China and Southwest China, the hot-selling scene is much more lively than other places!

These three places are the first markets developed by Jiagu Dairy, and both sales channels and brand awareness are much better than other places, and it is reasonable to achieve better results.

However, the hot sales of Jiagu milk powder still surprised the company, not only made a good start, but even became a red mess.

The inventory in various places is frequently approaching the early warning line, and the dispatch center of Jiagu Dairy has to adjust the delivery plan at any time according to the information fed back from the sales channel to ensure that the Jiagu milk powder nationwide is not in stock!

However, this situation hovering on the edge of out-of-stock will not be able to solve it for a while, after all, the fresh milk production of Jiagu Ranch is limited, and the two categories of room temperature milk and yogurt are also popular in the market, so it is not easy to ensure the current output of milk powder.

Yang Ye of Jiagu Dairy was shocked and sighed.

Surprised, the consumer's recognition of the Jiagu dairy brand is higher than he imagined, sighing that the production capacity is limited, can only look at the hot market and swallow saliva, and there is no more hope than this time that the fourth and fifth 10,000-head pastures of Jiagu agriculture and animal husbandry will be completed and put into operation immediately.

Overnight, Jiagu milk powder broke into the domestic infant milk powder market with a violent attitude, and established a pivotal position in the industry in one fell swoop!

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