Since two years ago, the name "Jiagu Dairy" has gradually appeared more frequently in the media. Look at 'Mao's line, Chinese, and net

At first, it was as an object of ridicule.

As the originator of the "10,000-head ranch" in China, this model of Jiagu Dairy is not optimistic. Industry insiders said earnestly that it is good to think about the plan of Wantou Ranch, but do not implement it on the spur of the moment. Some experts even bluntly said: "That model doesn't work, it's just a dream, and there is only a dead end!"

However, Jiagu Dairy did not give up, but made a desperate bet and once again increased the construction scale of Wantou Ranch.

In the past three years, this dairy enterprise, which originally had only one ranch and 20,000 dairy cows, has developed into a behemoth with 3 completed 10,000 ranches, 2 pastures under construction, and nearly 150,000 dairy cows, and is firmly in the leading position of breeding ranches.

This year, skepticism and ridicule remained, but not so loudly.

Because he was slapped in the face by the performance of Jiagu Dairy.

According to industry estimates, Jiagu Dairy's annual milk output this year has reached 1 million tons, although it is only slightly more than one-third of that of the fierce cow, but because of the higher price, it is expected to achieve sales revenue of more than 10 billion yuan.

This will be the third enterprise in the domestic dairy industry with a revenue of more than 10 billion, second only to Yili and Mengniu.

With the spin-off of Wantou Ranch from Jiagu Agriculture and Animal Husbandry, the debt ratio of Jiagu Dairy has dropped significantly, and the situation has changed.

The cows at Jiagu Farm are well maintained and have not suffered any diseases, and as these cows enter the peak milk production season, the production will be further increased, and the number of dairy cows in the dairy herd will continue to rise, and the fresh milk production of the farm will also increase.

After several years of rapid development, the overall growth rate of room temperature milk has declined relatively. Jiagu Dairy's room temperature milk category "Jiagu Milk" is positioned in the high-end milk market, which is an effective category upgrade and differentiated competition strategy in the past few years at a time of rapid development of the domestic economy and strong demand for consumption upgrading.

Because of its excellent quality, even the highest price, it has suppressed the high-end milk brands launched by the two giants, Yili and Mengniu.

In addition, the yogurt category "Jia Yogurt" launched by Jiagu Dairy has sprung up through super-female marketing, and its market share has become an absolute leading position in the industry.

Now, Jiagu Dairy has launched the milk powder category "Jiagu Milk Powder", which has won great recognition from consumers. Look 1 wool 3 Chinese network Although due to limited production, its market influence cannot pose a threat to the milk powder industry giants. But its aggressive posture has made the giants look like a man.

Why is it that the development momentum of Jiagu Dairy is getting stronger and stronger, and the modern animal husbandry, which is inextricably linked with fierce cattle, has also embarked on the road of 10,000 head pasture?

Many people in the dairy industry want to ask, is the world swollen?

......

Hebei Province, Yamalu Group.

Its chairman Tian Wenhua also wants to ask, is the world swollen?

"Is it really that powerful to build your own milk source?" Tian Wenhua muttered to himself.

Today's Jiagu agriculture and animal husbandry, like a golden phoenix, has opened favorable conditions in various places, planted sycamores, and wants to attract this golden phoenix to the nest.

In fact, Tian Wenhua also understands that the local government wants to introduce Jiagu agriculture and animal husbandry to build pastures, not only because of economic interests, but also because of the integrated ecological development model of "forage planting, dairy farming, and product processing" of Jiagu agriculture and animal husbandry and Jiagu Dairy.

Tian Wenhua learned about the 50,000-head pasture in Jiagu, which is closest to the Yamaga Group.

In terms of planting, there are 100,000 acres of high-quality land around it for supporting the planting of alfalfa.

In terms of breeding, in the process of ranch construction, each ranch of Jiagu Agriculture and Animal Husbandry has invested heavily in equipping a complete manure treatment system, which can achieve a circular economy while ensuring environmental protection, and achieve zero emission of the entire ranch.

As for product processing, the milk powder processing plant that made him like a thorn in his back fell on this ranch.

"Self-built milk source is really quite powerful!" Tian Wenhua asked himself.

From Tian Wenhua's vision, it can be seen that it is precisely because Jiagu Dairy focuses on the future, with a high starting point, high positioning and high standard strategy, which can be said to have set a benchmark for the industry and laid a new foundation for industrial development, so that the local government is full of confidence in Jiagu Dairy.

But can the Yamaga Group do that? No!

There is no backing group behind Yamaga, and there is not so much capital to smash into the construction of Wantou Ranch, the risk is too great to gamble.

Tian Wenhua irritably took out a carton of Jiagu pure milk from the drawer, opened it and drank it - no one knew that as a competitor, the chairman of the Yamaga Group liked the product of Jiagu Dairy.

In addition to the excellent taste, Tian Wenhua clearly knows that if the domestic milk quality control is the best, except for Jiagu Dairy, which has built its own milk source, no one can beat it.

After drinking the milk and "destroying the corpse", Tian Wenhua's mood calmed down a lot.

If you can't afford to gamble, you can only dig deep into your potential.

She thought about it for a moment and called the production manager of the Yamaga Group.

"Do you know how big a gap there is between our products and Jiagu Dairy?" asked Tian Wenhua without hesitation.

The production manager's cold sweat almost came out directly: "...... Not very clear ......"

Tian Wenhua was not surprised at all, she took out a report with an expressionless face.

"I like to use data to speak, this is Jiagu Dairy's room temperature milk evaluation data. ”

"The most important are health indicators and nutrition indicators. ”

Hygiene indicators include somatic cells and microorganisms, the number of microorganisms is the number of colonies, which is often referred to as the number of bacteria, and the number of somatic cells reflects the quality of milk and the health of the cow, the lower the number, the healthier the cow.

"The total number of colonies per milliliter of milk in the national standard is 1 million, which is 25 times higher than the 400,000 in the United States, the European Union and 200,000 in island countries, respectively. Jiagu Dairy set the internal control standard below 20,000, and in the actual test, it was less than 10,000. In the control of milk somatic cell standards in various countries, Europe and the United States are less than 400,000, island countries are less than 300,000, although there is no specific standard in China, but Jiagu Dairy's milk somatic cell standard is less than 250,000. ”

"Another nutritional indicator includes protein and fat. The national standard protein standard is above 28, the protein standard in milk from European, American countries and island countries is above 30, and the milk protein standard of Jiagu Dairy is above 42. ”

"How do these standards compare to our Yamaga products?"

Product Manager: "......"

Tian Wenhua stared at him for a long time, and said in an emotionless tone: "I don't mention other indicators, but our mountain deer dairy products must not lag behind in protein content." I don't care what method you use, anyway, to increase the protein content of our milk, do you understand?"

The production manager gritted his teeth: "Understand ......"

Tian Wenhua bowed his head in satisfaction and raised his hand to signal that he could go out.

The production manager returned to the office trembling.

"!"

Venting is venting, and the problem must always be solved.

He thought about it again and again, and it could only be solved by coming from the milk source.

Therefore, under the instruction of the production manager, the production department issued a new fresh milk purchase standard.

Milk dealers subject to purchase criteria: "......"

"Is Yamaga crazy? By this standard, there isn't much fresh milk that meets their requirements, and should we do business?" said Milk Dealer A angrily.

The milk dealer rolled his eyes: "It's not that there is no way to ......"

"Huh?"

"Do you know how protein content is estimated?"

"You mean ......"

Milk dealer Zi B said proudly: "Checking the protein content is technically complicated and quite expensive. Therefore, the commonly used protein detection method is 'Kjeldahl method'. It estimates the protein content by measuring the nitrogen content, which means that the higher the nitrogen content of the food, the higher the protein content of the food. ”

"We can't increase the protein content of milk, but we can increase the nitrogen content of milk, right?"

Milkman A completely understood what he meant: "You mean, you can add protein essence?"

"Smart ......"

"Albumin", scientific name: melamine. A white crystalline powder, which has no smell and taste, is not easy to be found after adulteration, and the production process is simple and the cost is very low.

Qi Zheng couldn't imagine what kind of butterfly effect the existence of Jiagu Dairy would cause, and history embarked on the same path, but the time was greatly advanced.

......