At the Capital International Airport, a group of foreigners got off the plane and tried their best to maintain their demeanor in the cold wind. After leaving the airport, I got into a Mercedes Benz business van.

"Hell, it's colder than Alaska. ”

Jared started complaining as soon as he got in the car.

A middle-aged white man smiled at him: "You haven't been here for a year and still haven't you adapted?"

"Mr. Blanco, the time it takes for a natural person to adapt to the cold is calculated over the past hundred years. Jared reached for the air conditioner's heater outlet and explained with a very apocryphal science.

César Blanco, president of Motorola's global strategy, arrived in Tianjin 20 days before the Lunar New Year after Motorola's mainland general manager announced that he would build a new mobile phone production line.

Here is the first pager production plant established by Motorola in China.

......

Mercedes-Benz business along the highway that has just been opened to traffic to Tianjin, there are a lot of cars on the way, and most of them are mainly cars.

Judging the development potential of a region through its traffic conditions and the proportion of infrastructure investment and planning is the basic skill of the strategic development sector.

Motorola decisively chose to enter the mainland market when it learned that a large number of highways had begun to be built in the mainland. Two years ago, at the moment when the spring breeze blew, Motorola once again took a step ahead of other international giants and established an electronic equipment manufacturing plant with pagers and Big Brother as the core in Tianjin.

At that time, Motorola had the idea of losing three years first - because of the emergence of Yuanxin and Zhongxin, Motorola was very caught off guard.

But they didn't expect that even if they lost the first Chinese pager, they would still be able to make a profit in the first year – albeit rarely.

At the same time, the rapid growth of the analog mobile communication market in the past two years has made Motorola's senior management see the predictable future and some possibilities.

And then...... Far Chips are popping up again!

It even sent the mainland directly to the GSM mobile network......

Frankly speaking, in the eyes of the proud Motorola's technical department, a Chinese system is not even a technology, just trouble, nothing more.

But to be able to come up with a full set of GSM solutions, that is really troublesome.

Since its founding, Motorola has pioneered a new frontier every decade for the first time – and the list goes on.

Car radios, color TV picture tubes, all-transistor color televisions, semiconductor microprocessors, walkie-talkies, pagers, cellular phones, and "Six Sigma" quality management system certification.

It has even created many industries such as automotive electronics, transistor color TV, trunked communication, semiconductor, mobile communication, etc., and has dominated the world in various fields for a long time.

The high place is unbearable, and the sword is drawn and looked around at a loss, and this is what it is talking about.

Note: This paragraph is described as a quotation, and the original author is Zhou Xibing.

When Motorola set its global strategic sights in the East and found that there was a young company that was almost the same as it was back then, or even more exaggerated, Motorola began to understand the company that had laid down a straw in its progress.

Of course, the current Yuanxin is not great, and even the giants are still very reluctant. But it does rely on technology and foresight to thrive in the semiconductor and communications industries.

This inevitably led Motorola to study the strategic direction of Yuanxin - the result is that Yuanxin has extraordinary confidence in the mainland market.

If Motorola's strategy for the mainland was just to casually place a small blind and wait for the cards to be opened, then now, with the emergence of Yuanxin, it means that there are more opponents.

Well, there's one more Siemens.

Now that the blinds are down, the only way to do this is to follow.

Whether you win or lose will have to wait until the river (the last community card of Texas Hold'em) is turned on - Moto is also eager to see how far the mainland market, which relies on technology and forward-looking emerging enterprises, can develop.

If it can grow to the scale of its billions of people, then all the investment is worth it!

So, here comes Cesar.

With the sincerity of Motorola to enter the mainland market.

......

The relevant officials of the TJ Investment Promotion Office and the general manager of Motorola (Mainland) gave a warm reception.

The day after the official process had passed, Cesar convened a meeting of the heads of the relevant departments.

"According to our information, Siemens and Yuanxin are snatching operators and agents at the same time. Liang Renbing, the general manager, said: "Especially Yuanxin, they rely on the good relationship established by communication facility orders and mobile companies, and they are basically ......invincible."

Cesar understood the meaning of invincibility and asked with a smile, "Liang, you mean we don't have any advantage?"

Liang Renbing shook his head with a smile: "It's not." As a newly established enterprise, although China Mobile is a state-owned enterprise, the purpose of marketization is still very clear. In order to fully mobilize the enthusiasm of the local branches, the local operating departments have considerable autonomy. In addition, many of these departments were brought up by the former post and telecommunications bureau system, and we had frequent business contacts with them and had a good relationship. ”

"Does that mean we still have a chance to work with operators?"

"Yes, and the chances are great. The only trouble now is that Yuanxin's commercial and trading enterprises have achieved the first advantage in the first batch of cities to open GSM, and have set up a special store for mobile communication equipment. ”

Liang Renbing said with a smile: "Then Vice President Zhang of Yuanxin came over to find me, saying that the trade will be divested, so that we can continue to cooperate with them with confidence." ”

Here Jared blinked and interjected, "Liang, if I'm not mistaken...... The vice president of Yuanxin wants us to hand over the mobile phone to Yuanxin for sale?"

That's what it means. Liang Renbing nodded.

Cesar was also surprised for a few seconds, but he quickly remained silent, and even smiled: "What a unique business model." ”

"At present, there is no communication mall in China to compete with it, and there is only one electrical chain firm in Beijing...... However, the scale is still not as good as Yuanxin Commerce, and they do not seem to have the desire to operate communication products for the time being. ”

"If we put shopping malls aside, our channel advantage in various small stores dominated by pagers is still relatively obvious. After all, MOTO's brand recognition is high. ”

Liang Renbing said as he handed a thick stack of Chinese and English materials to Cesar.

He knew that this time Cesar came to announce the price and adjust the channel and related policies according to the market situation.

Before that, he had to truthfully report to Cesar the situation in the interior and even the situation of his main opponents.

Cesar took the information, just glanced at it and put it on his lap, thought for a few seconds and asked, "It means that what we can rely on at the moment is mainly the mobile company, right?"

"Yes!"

"What is the attitude of the mobile company towards Moto?" Cesar said, adding: "In other words, what is the attitude of the Ministry of Posts and Telecommunications towards the entry of Moto's mobile phones into the domestic market." ”

Liang Renbing was stunned for a moment, thinking of the previous meeting with the general manager of Mobile, and said very firmly: "Welcome attitude, very warm welcome attitude." ”

“OK。 ”

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