Chapter 43 New Activities in the Supermarket
Few?
Hearing Wang Yun's words, her aunt Zhou Xinlan almost bit off her tongue.
In the past, I kept the old supermarket, and it would be good to have 10,000 yuan left in a month.
Now that the profit has doubled or tripled, she is already satisfied.
And more importantly, this is still the profit under the discount, and when the discount passes, this profit will grow upward, and the guarantee will earn 40,000 yuan a month, which is easy.
It is precisely for this reason that Ma Junli called Wang Yun, intending to find Wang Yun to celebrate.
"Xiaoyun, I called you over to thank you well. Zhou Xinlan is more anxious, and she speaks very directly, "I almost earn thousands of net profits every day, and I am already very satisfied!"
If it weren't for Zhou Xinlan being his aunt, Wang Yun really wanted to take off his shoes and call them in the other party's face.
The profit of 20,000 or 30,000 yuan a month also specially brought himself over to celebrate. It takes half an hour to take a taxi by yourself, and another half an hour to take a taxi back, and this delay of at least four or five hours is gone.
In four or five hours, Wang Yun can unlock at least 300 brick machines at home, close to a million profits.
Wang Yun walked around the supermarket, walked in front of Ma Junli and his wife, sighed, and said.
"Well, I can see why you only sell so much a day. ”
"Huh?" The two looked at each other, both confused.
Is the turnover of 20,000 a day really less?
And, is there a problem with your own sales methods?
Wang Yun said casually.
"You're a newly opened supermarket, and it looks like there's a lot of people, but in fact, a lot of people are still in a wait-and-see state. Most of the money you make now is still the same amount of money that you made before when you got a membership card. There are so many communities and residences around here, I originally estimated that your monthly turnover could break 150W. Now that's a bit of a disappointment. ”
Ma Junli's eyes suddenly lit up, but he had seen the power of Wang Yun's marketing strategy with his own eyes, and he immediately knew that Wang Yun had a new idea!
"My good nephew, do you have any other good ideas?"
Wang Yun nodded.
"It's simple, it's a bargain!"
"Specials?" Ma Junli said after all, "You are talking about the kind of products that are discounted at a specific time, such as fresh milk, which have a shelf life of one week, and no one cares about them on the first day on the shelves, and they will give away cups on the second day, or other milk?"
"Yes. Wang Yun nodded.
"How's that going to happen! Isn't that going to be a loss?" Ma Junli immediately shook his head. The normal purchase price of a barrel of fresh milk is 14 yuan, and the retail price is about 20 yuan.
But if you do this like Wang Yun, you will give away a milk or cup worth three or four yuan the next day, and after removing the cost, you will lose money.
Moreover, if the user knows this routine, who will buy the milk that will be on the shelves on the same day in the future?
Wang Yun explained with a smile.
"Milk has a shelf life of only one week, and most people don't take advantage of it. If there is, it is a very small minority. What's more, most people are embarrassed to come to the supermarket to buy one product, and always buy something else by the way. It's easy for others to feel like they're taking advantage of it. ”.
"It doesn't have to be milk, to put it simply, it's the easiest way to make drainage by not making money on a commodity, or even making a loss for boo. Of course, if you want to firmly grasp the customer in your own hands and increase the stickiness of the customer, you have to cooperate with another activity. ”
"What an activity. Ma Junli asked.
"Cosmic Gift Pack. Wang Yun smiled, "That is, you collect a few tens of products, and you have a copy of each product." You just need to tell the guests that as long as you come, even if it is to buy a dollar of mineral water, you can participate in the lottery every day. As long as you can draw, you can get a free cosmic gift package. ”
Zhou Xinlan was originally skeptical, but now when she heard that Wang Yun was going to give it away for free, she immediately said anxiously.
"No, no. These few tens of products are gone, which means that 300 yuan is gone, and this month is not 10,000 yuan less?
"No, it won't. Wang Yun laughed, "This activity requires capital investment in the early stage, in other words, when your supermarket opens to a certain scale, you can use this method." Now your volume is just right, I promise, after using this activity, the daily turnover can reach at least 4W! Moreover, with the passage of time, the supermarket brand will be launched, and your sales will get better and better. ”
In addition, in order to increase exposure, you can let users forward the circle of friends on the mobile phone QQ, once you collect more than how many likes, you can increase the chance of a lottery. ”
Zhou Xinlan is a traditional woman, if she hadn't seen Wang Yun's magic before, she would have been able to drive Wang Yun out with these words.
On the contrary, his uncle Ma Junli is in business after all, and his brain is relatively good. Last time, he was also the first to react to the practical significance of Wang Yun's tactic of sending a thousand. After thinking about it carefully for a long time, he frowned, and said with a thoughtful look.
"Xiaoyun, is this similar to buying a lottery ticket?"
Zhou Xinlan looked at Ma Junli suspiciously, and Ma Junli explained with a red face.
"I wanted to get rich overnight, so I studied buying lottery tickets. A talent has a chance to win the 500W jackpot for two dollars, anyway, it's just two dollars, and many people will buy it. ”
"Xiaoyun's cosmic gift package should be the same, anyway, the family is born to buy things, and it's the same wherever you go to buy them. We have a cosmic gift package event here, and it is best to win, and if you don't win, you won't suffer. But if you win, you can save hundreds of dollars. ”
Wang Yun said with a smile.
"Uncle is right, it's like buying a lottery ticket. However, you did remind me that in addition to specific cosmic bundles, you can also set up monthly membership days and free order events. Reasoning is all about catching the user's luck psychology. Sure enough, my uncle is still old and spicy, and I can think of this. ”
"That's, that's. Under the compliment of Wang Yun's little sycophant, Ma Junli laughed, and his tail almost rose to the sky.
This sycophant also depends on who shoots it, if it is an ordinary person, now Ma Junli is also a boss, and he will not be ignored.
But now that his nephew is really capable of the sky, he was slapped by Wang Yun's sycophancy, and his heart was suddenly extremely happy.
Since Ma Junli agreed, Zhou Xinlan naturally had nothing to say, so she could only accept it.
Of course, it does not mean that the event can be started immediately, and the most important pre-publicity must be in place.
Fortunately, the location of this new supermarket is good, and Wang Yun personally helped Ma Junli design several attractive titles.
Wang Yun's title doesn't need to be said much, you buy it, I pay for it, and Ma Junli and his wife were moved, and nodded in approval. Immediately arrange for someone to go and put up the banner.