Chapter 273: Not by charity

The next morning, under the leadership of Ye Jiayi, the guests of Chengsheng Automobile Company inspected the software and hardware environment of Changda Auto Parts Company, and in the afternoon, invited the guests to visit the branches of Changda Group, in order to let the other party fully understand the strength of Changda Group, because the other party is a large enterprise with the highest vehicle production capacity in the country, and attaches great importance to the strength of spare parts supporting enterprises.

According to the agreement between the two parties, the third day began business negotiations, at half past eight in the morning, Guan Yuntian and Ye Jiayi waited in the small conference room on time, at about eight forty, the reception staff led the guests into the conference room, in front of the spotless wide conference table, the guests and hosts sat down face to face, Guan Yuntian said straight to the point: "Several CEOs, from the perspective of vehicle production, what is your overall impression of Changda Auto Parts Company? Including the software and hardware environment, please put forward the shortcomings without reservation, so that we can improve." ”

"The overall impression is very good, but after all, you are new to this industry, even with the technical guidance of the design institute, it is impossible to do all aspects professionally, which is completely understandable, because you have done better than we expected. Mr. Xu, who was in charge of production on the other side, said more tactfully.

"Although we have not been engaged in precision machining before, our tire manufacturing in the traditional industry, also belongs to precision manufacturing, Changda Group has a tradition, no matter what to do, once the decision is made, we will spare no effort and do our best to do the best. The purpose of inviting the leaders of Chengsheng Automobile Company to visit and guide is to ask you to put forward requirements for supporting enterprises with the standards of vehicle manufacturing, and point out the shortcomings of our work. ”

Or the technical department of Mr. Wan is more straightforward: "The design of the design institute is based on the latest standards, there seems to be no problem, the key depends on the future product quality, and the quality of the product not only depends on the software and hardware of the production process, enterprise management and staff quality is also crucial." ”

Mr. Zhang, who is in charge of outsourcing of the automobile company, said: "It can be seen that Changda Auto Parts Company is backed by Changda Group, with strong strength, and your production and testing equipment is first-class in China, which provides a certain degree of guarantee for the quality of products in the future, but as Mr. Wan said, equipment is only one aspect of ensuring product quality, and the quality of management and staff in the future has to keep up." ”

In fact, Ye Jiayi invited the other party to visit the company, the main purpose is to let them see the strength of Changda Group, because as far as she knows, the current strength of several outsourcing enterprises of Chengsheng Automobile Company is average, but the cooperation time is at least four or five years, Changda Auto Parts Company wants to enter the supply chain of Chengsheng Automobile Company, it must have its uniqueness.

Through analysis, Ye Jiayi believes that the only advantage of Changda Auto Parts is that it is backed by Changda Group and has strong comprehensive strength, but the verbal statement is easy to fall into the suspicion of Wang Po selling melons, and the relevant decision-makers of Chengsheng Automobile Company must see it with their own eyes.

As a vehicle manufacturer, of course, attaches great importance to the strength of the outsourcing partner, although Ye Jiayi has talked to several CEOs of the other party on many occasions, about the Changda Group on which Changda Auto Parts Company is based, but before the field trip, they will always be suspicious of the situation that Ye Jiayi talked about, Ye Jiayi saw the other party's doubts, so he suggested to Guan Yuntian and invited the other party to come to the field.

After receiving the invitation letter, the leadership of Chengsheng Automobile Company immediately made a decision and immediately sent several vice presidents of relevant departments to Changda Group.

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In fact, through yesterday's inspection, whether Changda auto parts company, or the entire Changda group, have left a deep impression on the other party, but, out of consideration for the future business negotiation strategy, the guests of Chengsheng Automobile Company are very satisfied with what they have seen and heard during the inspection, but verbally they are understated, only Mr. Zhang, who is in charge of outsourcing and supporting cooperation, said the truth, but he immediately emphasized the importance of management and staff quality.

Guan Yuntian and Ye Jiayi are both leaders in enterprise management, how can they not know the importance of management and the quality of employees? Hearing the ambiguous evaluation of the other party, Guan Yuntian said: "First put aside the management and the quality of the staff, only in terms of equipment and instruments, what do the leaders think we still need to improve?"

Lao Wan, as the deputy chief engineer, he felt that since he accepted the invitation of the other party, he realistically evaluated the work done by the other party, and was the professional ethics that a senior technician should have, "through the inspection, only from the specifications of production equipment and testing instruments, I think Changda Auto Parts Company has the qualifications to match any large automobile manufacturer." ”

For a purely technical official like Lao Wan, Guan Yuntian believes that he will never deliberately flatter. Because of sufficient funds, Guan Yuntian requires the entire auto parts project, from design and construction, to the bidding and procurement of production equipment and testing instruments, to be implemented according to the highest standards, which Guan Yuntian is still confident in.

Next, entering the stage of business negotiations, Guan Yuntian said: "Mr. Xu, Mr. Zhang, our Mr. Ye has been in contact with you many times, and it is said that we have reached a cooperation intention, take this opportunity, can we have an in-depth discussion on the details of cooperation?"

"It can be discussed. In the early stage, Mr. Ye had more contact with our Mr. Zhang, and Mr. Zhang grasped the specific situation and discussed cooperation matters, mainly with Mr. Zhang. Lao Xu said.

The automobile production process has its particularity, the so-called vehicle production, strictly speaking is an assembly process, in addition to large components such as large chassis engines, many spare parts need to be cooperated with foreign countries, and the outsourcing units will match them.

Lao Zhang is the vice president in charge of external cooperation of Chengsheng Automobile Company, and was introduced by a friend of the Automobile Design Institute, because of the counterpart, Ye Jiayi's first contact was Lao Zhang, except for several dinners invited to participate in many leaders of Chengsheng Automobile Company, and the business negotiation was mainly related to Lao Zhang.

Lao Xu pushed out the negotiation task, Lao Zhang, of course, he was duty-bound, he said: "Chengsheng Automobile Company only brake pads outsourcing units have four, now plus Changda Auto Parts Company, that is, five supporting enterprises, there is competition, it is estimated that the competition will be more fierce in the future." ”

Ye Jiayi took over the conversation, "Our Changda Group is growing step by step in the competition, the competition is not terrible, and the healthy competition is beneficial to the enterprise itself and the entire industry." ”

"Mr. Zhang, five companies compete for the brake pad market of Chengsheng Automobile Company, do you plan to let the five companies share the purchase quantity equally, or choose one or two for cooperation?" Guan Yuntian raised substantive questions.

"It depends on the situation, in the past, it was almost evenly divided between the four companies, and if you join in, I'm afraid there will be some changes. ”

"Yes, equal distribution is not called competition, that is called pepper noodles, as a business manager, I think that is not good for you Chengsheng Automobile Company to reduce costs and unify quality standards

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。 ”

Guan Yuntian believes that since Changda Auto Parts Company wants to enter the supply chain of Chengsheng Automobile Company, it can not rely on the other party's charity, to be honest, even if the other party treats Changda Auto Parts Company equally, giving three or four hundred thousand sets of quotas every year, for Changda Group, which wants to make auto parts into a large-scale industry, this sales volume is far from enough.

Changda auto parts company will not be satisfied with a small fight, if even a vehicle manufacturer of small and medium-sized parts can not be taken down, how to develop and grow in the auto parts industry in the future?

"What does Mr. Guan mean, do you want to monopolize our brake pad market?" Lao Zhang thought that Guan Yuntian's appetite was a little big.

"There is this idea, provided that Chengsheng Automobile Company allows full competition. Guan Yuntian said confidently.

Lao Xu answered: "Mr. Guan's determination and courage are admirable, but don't forget, there have been four companies supporting us before, and they have been doing it in the auto parts industry for at least four or five years!"

"Thank you Mr. Xu for reminding me, I know that Mr. Zhang mentioned this situation at the beginning. As Mr. Ye said, Changda Group has faced fierce competition since the first day of its establishment, and we have been developing and growing in the competition. Let me tell you a story, Changda Group started in the cord fabric project, when we entered the cord fabric industry, our eyes were black, neither understand production, but there was no market, finally entered a company through the relationship, but attracted the collective encirclement of the whole industry, and wanted to strangle the cord fabric project of Changda company in the cradle. ”

"What happened?" Lao Zhang was attracted by the story told by Guan Yuntian.

"Later, we not only broke out of the encirclement, but also taught the company that led the siege of us, and Changda Group made the cord fabric project the top three in the country, because our interests have changed, otherwise we can be the first in the country. ”

"It's a legend, but there's something special about auto parts, at least you have to pass the test, and a lot of companies can't pass this level alone. Lao Xu reminded.

"There is no doubt that in the auto parts industry, we are novices, but when we did cord fabric, we are also novices, although the two can not be compared, but think about it carefully, there is a little similarity, brake pads need to be tested to qualify, in order to enter the procurement process, the cord cloth of the year, also need to do experiments, and it is said that the experimental process is quite troublesome, at that time we just started to survive, with the existing strength of Changda Group, should fully withstand the test. Guan Yuntian is full of confidence.

"Mr. Guan just mentioned competition, listen to what you mean, I want to exclude the other four supporting enterprises, what do you want to do?" Lao Xu seemed to be very sensitive to this issue.

"Chengsheng Automobile Company only needs to provide the platform and then be the referee, and the rest is the business of our companies. Everyone is a business manager, and of course we know that since it is competition, there are winners and losers. Don't shy away from speaking behind closed doors, unless there's someone you want to deliberately protect, that's a different matter. ”

"Isn't it necessary for us to develop some criteria for judging the winners and losers of the competition?"

"You can set standards, or you can not worry about it, you just need to determine which company is the most beneficial partner for your company. "Guan Yuntian said.

The guests had a hunch that this cooperation object was very unusual!

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