Equipment generation, research and development generation, outlook generation, this is actually the original slogan put forward by the military industry, and for international large enterprises, they are also adhering to this kind of thinking, and strive to be the leader of the industry.

Duan Yun is currently developing and producing tape recorders, as well as developing Walkman devices, and his three- or four-year plan is to develop VCD and DVD products, and if the technology matures, he will also research more digital electronic products.

At the beginning, Japan chose the wrong route, and Japan, which originally occupied the absolute hegemony of recording electronic equipment, can be said to have brought analog technology products such as tape recorders and video recorders to the extreme, but despised digital electronic products, resulting in the final overtaking by the United States, after the launch of digital LCD TVs and DVDs and other products, Japan's complete rout in the fields of televisions and video recorders has never reproduced the glory of the 80s.

Duan Yun comes from later generations, and naturally has a clear understanding of the development of the world's electronics industry, so the route he chooses will definitely not go wrong, and he only needs to develop steadily step by step according to his plan.

"How happened to signing a contract with Teacher Pan Hong?" asked Cheng Qingyan.

In terms of the company's future development and product research and development, Cheng Qingyan is naturally far inferior to Duan Yun, her main energy now is on the operation and management of the enterprise, some time ago she wanted to find Pan Hong and Liu Xiaoqing to endorse at a high price, and she was ready to invest 300,000 yuan for this, so Cheng Qingyan is also very concerned about this matter.

In fact, in Cheng Qingyan's view, although Pan Hong and Liu Xiaoqing are very famous, she still feels that it is not worth so much endorsement fees, because there is no celebrity endorsement product in China at present, and it is unknown whether this money can be earned.

"Li Guosheng has been gone for three days, and he should be almost in Beijing, and I estimate that he will call in the next two days. Duan Yun paused, and then said: "If the endorsement signing process goes well, the next step is to prepare advertisements on radio and television stations, newspapers and magazines across the country, and it is estimated that at least more than 1 million advertising fees will be prepared......

"Are you crazy!?" Cheng Qingyan said in surprise when she heard this.

Cheng Qingyan now feels that her husband spends money like water, and even a little crazy and unreasonable.

"And I think 1 million may not be enough, if there is a large area of advertising across the country, it is estimated that it will be at least about 2 million......" Duan Yun thought about it again and said.

"Duan Yun, the more than 20 million yuan in the company's account now is not our money, if it is all spent, there will be no bank willing to lend them money, and we will not be able to repay so much money in our lifetime!" Cheng Qingyan was a little excited, only to hear her continue: "Let's spend the money on the blade......"

"I'm just spending the money on the blade now!" Duan Yun spread his hands, and then said: "We are less than 10 months away from repaying the 25 million yuan loan, and it is far from enough to rely on audio sales alone, tape recorder products are the focus of our sales this year, but now the new products have not yet become famous, so if you want to make a lot of money, you can only go off the rails, come to a wave of intensive advertising, and then start the horsepower to produce at full capacity, only in this way can we pay back all the money." ”

"But ......"

"Now what we need is the courage to fight against the water, but it is definitely not the courage of a reckless man, this year is a major development opportunity for our company, if the opportunity is delayed, it will be difficult to develop again in the future......," Duan Yun Zhengse said.

"I think we can actually be a little more stable, there are still a lot of audio orders, although it is a little less than last year, but this year should be the same as last year, you can earn 10 million. Cheng Qingyan bit her lip and said.

Cheng Qingyan doesn't have Duan Yun's prescient sense and courage, she still thinks that since she can make steady money, there is no need to get to the point of breaking the boat.

"Wife, I'll tell you, at present, we are about to set up an electronics industry guild in Shenzhen, the municipal government is to integrate the electronics industry, concentrate on the advantages of the development of the electronics industry, but the members of this electronic guild only accept state-owned enterprises, our kind of private enterprises do not take us to play at all, to put it bluntly, after the formation of this guild in the future, they have the best policy, the strongest supply chain, the largest sales and after-sales network, what do we use to compete with others?" Duan Yun sighed lightly, and then said: " Iron also has its own hardness, since people don't take us to play, we have to find a way to develop quickly, you think you can make money steadily now, and you can always maintain such a state in the future, this is purely a dream, maybe next year, our electronics factory will be eaten even scum left, this is definitely not alarmist. ”

"It's not that serious, is it?" Cheng Qingyan's expression was slightly touched.

"Doing business is originally a game of big fish eating small fish, do you think you are playing a house?" Duan Yun shook his head lightly, and then said: " If we can strongly open the sales of new product recorders this year, then by the end of the year, we will be able to accumulate a lot of funds, and at present, our product technology research and development institute has also been on the right track, there is money and technology, even if we have the right to speak in the Shenzhen electronics industry, at that time, even if the Shenzhen electronics industry wants to eat us is not an easy thing, but before that, we must break the kettle and gamble, if it does not succeed, it will become a benevolent, not to mention that I still have some chances of winning. ”

"I really can't see through your ......" Hearing this, Cheng Qingyan couldn't help but shake her head gently.

"It seems that I have never disappointed you before, right?" Seeing his wife's complicated emotions, Duan Yun smiled and comforted.

"Marry a chicken with a chicken, marry a dog with a dog, if something really happens, I will admit it!" Cheng Qingyan pondered for a moment, then gritted her teeth and said: "Just do as you say, anyway, you won't stop if the money in the account is not spent." ”。

At this point, Cheng Qingyan also knew that it was impossible for her husband to convince her, in her opinion, what Duan Yun decided would definitely stick to the end, and 10 cows would not be able to pull it back.

And Cheng Qingyan. also learned some things about Ma Fuyuan's establishment of the Shenzhen Guild, Duan Yun's words are not alarmist, Shenzhen's electronics industry is indeed imperceptibly carrying out a new round of reshuffle, Cheng Qingyan also has a certain keen sense of the current situation.

"It's better to be my wife. Duan Yun said with a smile.

"Then you cook tonight, I'm really not in the mood. Cheng Qingyan glanced at Duan Yun and said.

"No problem, I'll show you my hand tonight. Duan Yun smiled, rolled up his sleeves and walked to the kitchen.