On November 20, "Mulan" was officially released in China.

It should have been the pioneer of the Chinese New Year and the most heavyweight blockbuster before December, but the release of "Mulan" did not cause a sensation as investors and distributors thought.

The hottest movies at the moment are "Living Together in Time and Space" and "2012", the former is the biggest box office dark horse of Chinese films since the new century, and the latter slowly began to spread messages on the Internet with the big sales of the movie in 2012.

Even yesterday, Starlight International, TV and Radio Media, Magic Shadow Group, Pony, Bobner, and China Film, the six major producers held a grand world premiere, but they failed to regain the limelight of the protagonist who originally belonged to "Mulan".

However, there is a three-legged trend on the Internet, and there is no place for being squeezed by two big-selling movies.

However, when the approximate box office statistics came out in the early morning of the 21st, it disappointed all investors, distributors, actors, and directors.

is close to 7 million, 37% of the scheduled films, and only 7 million box office on the first day.

There are few films, but "Living Together in Time and Space" has won a box office of 15 million with 40% of the scheduled films before.

As an investor and the main controlling issuer, Yu Dong really didn't know what to say when he saw the data in his hand.

If it was last year, the movie starring Zhao Wei and Chen Kun could sell nearly 7 million box office on the first day, so he could be happy.

After all, "The Three Kingdoms: Seeing the Dragon Unloading the Armor" starring Liu Dehua is just about the same number, and "The Beauty of the Mountains" starring Li Ming and Donnie Yen is far from enough even 7 million.

However, the last time they collaborated on "Painted Skin", it exceeded 15 million on the first day, and finally sold 200 million!

What's more, according to the audience feedback yesterday, it was a little worse than expected, and there was no big hit.

Two big hit movies in the same period, and then half a month later, there were hit movies one after another, and the situation was very bad!

Take another look at the other movie data.

"2012" broke the 20 million mark again on Friday, and the film schedule is a little less, only 35%.

35% of the scheduled films hit the box office of 20 million, which is simply terrifying, even if the ticket price is very high as a blockbuster, this is almost the limit.

And "Living Together in Time and Space" only has 25% of the film scheduled, but compared with the 8 million box office on Thursday, there are still 7 million on Friday, which is tens of thousands higher than "Mulan".

The film schedule is more than 10 points higher, and the box office is not as good as the small-budget films that have been released for ten days, Yu Dong almost slapped the table out of breath.

You must know that Bernard not only contributed part of the production cost, but also the publicity and distribution fee was not paid in advance, but was included in the cost and participated in the sharing!

originally thought that "Painted Skin" had just become a big hit, and the box office would not be bad, so I wanted to make more money.

The result is amazing!

Whether it can return to its original cost depends on the overseas market.

"This Li Qian, before he made a move, he sold more than 100 million yuan in a movie, which is really ......"

Yu Dong was angry and annoyed, and at the same time helpless.

I can only hope for the "October Siege" to be released next month, this time the five provinces of Magic City, Jiangning, Xiangnan, Eastern Guangdong, and Beijing have been brought into the bureau, ensuring the publicity of the northern, southern, eastern coastal, and central regions, coupled with the cinema support of China Film and Magic Shadow, whether it is Zhang Yimou or Li Qian, Yu Dong has great confidence.

Moreover, judging from the posters and trailers of "Three Guns Shooting Surprise", Yu Dong really looked at it with colorful eyes.

As for Li Qian's "Perfect World", it has also begun to be promoted, and the trailer can't see anything, it's too bland.

It's just that the movies produced by Li Qian can sell more than 100 million, and Yu Dong doesn't dare to take it lightly.

However, "October Siege" will be released half a month later than "Perfect World", and it can still catch up with the New Year's Day holiday, which is an advantage.

And the opponents in January, "The Agent Next Door" starring Cheng Long, and "Confucius" starring Zhou Yunfa and Zhou Xun were all released in mid-January, which had no impact.

Other than that, only Cameron's new film "Avatar" will be released on January 4.

The director's new work of "Titanic" should be a big hit.

But even if it catches up with the momentum of "2012", "October Siege" will be released for almost 20 days at that time.

And the market can accommodate two blockbusters, and at that time, "Perfect World" and "Three Guns Shooting Surprise" were about to be drawn.

It's an excellent schedule, perfectly staggering the competition of various blockbusters, and taking into account the New Year's Day holiday, Yu Dong can't help but feel a little proud when he thinks of his arrangement.

Although the focus is on "October Siege", "Mulan" still can't give up.

Yu Dong still plans to rescue it, after all, the publicity and distribution expenses have been invested, and the contract has been signed in black and white, even if he wants to stop the loss, he can't get it back.

......

If the box office of the movie is not good, and the investor loses money, then the director and the starring actor will lose fame.

In the middle of the night, Zhao Wei, who was already pregnant, was also waiting for the box office to come out.

Looking at the box office that had been waiting all day, only a pitiful 7 million, Zhao Wei couldn't help but feel angry.

After the first day of "Painted Skin" of 15 million, the original minimum target was also 10 million on the first day.

This is not only a problem of the box office, Zhao Wei can already foresee, and what will follow will be the fall of her opponents.

However, she did not give up, even though she was five months pregnant, she still insisted on promoting and roadshows for the movie.

......

During the day, the news that "Mulan" only got 7 million on the first day was not reported by the media at first, and with the blessing of 30 million publicity and distribution fees, the news about the release of the movie was all full of news and praise.

Countless facts have proven that money offensive is often the simplest and most effective way, invincible!

But now they don't have time to hack "Living Together in Time and Space", all their energy is desperately promoting their movies, and the momentum is getting stronger day by day, as if they want to smash all the resources down at once.

In the next two days, "Mulan" relied on crazy publicity and got 21 million box office, with a total of 28 million in the first three days of the first weekend.

And "Living Together in Time and Space" is about to be almost, after all, it is not a new film, it got 19 million in two days, and it only broke 10 million again on Saturday.

Although the three days of this weekend are not as good as "Mulan", the films that were released nearly ten days earlier are already winning compared with the films that have just been released, not to mention that the box office difference in the first week is too far.

Coupled with this weekend's 26 million, the total box office of "Living Together in Time and Space" has reached 126.6 million, and the impact of the three movies in the same period is still not small.

And "2012" was completely out of the way, and continued to maintain an explosive box office, getting a terrifying 135 million in the entire second week, and the box office broke 200 million in ten days after its release.

......

"Tsk, it's really bloody. ”

Compared with such a big movement of the other party, Li Qian is much quieter, what should he do, don't follow the trend.

Besides, he didn't have the strength to follow the trend, to be honest, Li Qian didn't expect that the publicity of "Mulan" would reach this point.

Before the release, it was okay to run Cannes and Hollywood pretend, and it was all over Southeast Asia, creating a feeling of explosion in Southeast Asia, and the domestic news every day was that the crew was surrounded by enthusiastic fans.

At a premiere, more than a dozen provincial-level TV stations across the country broke their heads to grab it, and finally it was grabbed by Jiangsu and Zhejiang TV stations at a high price.

The premiere was also held like the concert, and the polar bear national treasure singer Vitas, who played a supporting role in the movie, was all present, as well as the diva Sun Yanzi.

It is also claimed to be a premiere that will be broadcast live around the world.

After the release, it was even more incredible, and it was on the news on Sunday night.

In just three days, there was also a lot of news.

Mainland actor Guo Jiaming, who is filming a new version of "Never Look Away" in eastern Guangdong, bombarded "Mulan" director Ma Chucheng, and it was rumored that he was discriminated against on the set as early as during filming, and now it has broken out again.

said that Ma Chucheng scolded with a loudspeaker on the set: "You guys are only worthy of filming some bad TV series in the mainland." ”

Ma Chucheng discriminated against mainland actors, and suddenly became a hot spot again, followed by Zhao Wei, Fang Zuming, and a South Korean actor all supported Ma Chucheng.

What's funny is that the South Korean actor also said that Ma Chucheng is very gentle and never scolds, just like his father.

However, the other leading actor Chen Kun did not say anything, Hu Jun and Yu Rongguang did not say anything, and only the crew knew whether it was true or false.

A lot of news has come out, and even the news that Zhao Wei has made a lot of money by trading stocks and opening a 1,000-square-meter restaurant.

Some media gave Zhao Weian the title of a female stock god, and she became a strong woman's character.

After the successful marketing of Zhang Ziyi's modern women and perfect women in "Very Perfect", "Mulan" also learned and launched a national women's entrepreneurship incentive plan, focusing on female audiences.

Now the character design of a female stock god and a strong woman is just right.

However, Zhao Wei faced the interview and still said that he would not speculate in stocks and had lost a lot of money.

Moreover, regarding the role of Mulan, Zhao Wei is not modest at all, and he also said that within ten or twenty years, no one will be able to play Mulan.

The CEO of Starlight International was also very cooperative, saying that at the beginning, many candidates were considered for the role of Mulan, such as Zhang Ziyi and Li Binbin, but Zhao Wei was the most suitable to choose.

This is not the first time they have said this, and the implication is that they don't look down on anyone else, only Zhao Wei.

Pull one and step on the other.

I know all these empty heads every day, and when I look at it after one operation, the box office is still so little, what's the use.

And the one who fell into the well also came, and a voice began to appear on the Internet, saying that "Painted Skin" starring Zhou Xun, Chen Kun, and Zhao Wei sold 200 million at the box office, but without Zhou Xun, the box office hit the street, and only when the tide receded did he know who was swimming naked.

And Zhou Xun's filming of "The Wind" also broke 200 million, and by the way, the topic of who is the female number one between Zhou Xun and Li Binbin was brought up again, and both of them were nominated for Best Actress at this year's Golden Horse Awards.

What's even more exciting is that on the evening of the 23rd, there were media reports that Zhang Manyu would get engaged at the Yintai Center in Beijing tonight, ushering in a large number of reporters squatting.

As a result, Zhang Manyu didn't squat, and a giant poster of Zhang Ziyi nearby was splashed with ink by several masked men, and Zhang Ziyi was scolded for cheating people and stealing her husband.

The reporter was nearby and immediately heard the news and reported the news in a timely manner.

The ink splashing incident immediately became the headline on the front page of the 24th, and the cheating and stealing husbands of those masked mouths also sparked widespread discussions.

"War between women. ”

From the release of the news that Zhang Manyu got married, it attracted reporters, and it was obviously premeditated for such an incident to happen again.

And at this time, who is behind it.

Zhang Ziyi and Wendy Deng are preparing a movie "Snowflakes and Secret Fans", but in the end, Li Qian remembers that this is starring Li Binbin, and I don't know if there is a connection.

and does it have anything to do with Zhao Wei, who is in the middle of the movie?

Whether it is the reason for the masked mouth, it is unknown for the time being.

Women are trouble, and between actresses in the entertainment industry, it is comparable to a palace fighting scene, but there is no emperor.

is still a simple actor, at most he is a knife in the back, and most of the first-line actors of the same age have a good relationship, at least they are friends on the surface, and it is rare to see things like tearing apart openly and secretly.

It's time to watch a play, and it's okay anyway.

There are only ten days left before the release of "Perfect World", and the final countdown to the real Chinese New Year war has come.

With Zhang Yimou participating this year, it is destined not to be peaceful.

Zhang Weiping is more stinky than Ma Xiaogang's mouth, and every time Zhang Yimou's new film is released, it is when Zhang Weiping is most active.

In the past two years, I have been holding back for two years, but Zhang Weiping was suffocated and pinched Yu Dong at the beginning of November, mocked a wave, and said when "October Siege" will be released, and "Three Guns Shooting Surprise" will be released.

However, Yu Dong was full of confidence this time and happily faced the battle.

Zhang Weiping coaxed again, he was just hilarious, but one on the 13th and the other on the 17th were not released on the same day.

Moreover, five movies with big selling potential have been released this year, and the competition is unprecedentedly fierce, and it is destined not to be a dull New Year.