It's been ten days since the countdown to the release of "Perfect World", and it was just a routine promotion before that, and not a lot of effort was put in.

Now the three movies "2012", "Living Together in Time and Space", and "Mulan" are gaining momentum.

"Mulan" is rich and capricious, and Berner has 30 million publicity and distribution fees, and spending money is called a big spend.

After all, in another ten days, the real protagonist of the New Year file will come, and then there will be no such effect.

"Living Together in Time and Space" kills both men and women in first, second and third-tier cities, covering a wide range.

And "2012", the rumor of the end of the world, is more and more evil.

First what is the prophecy of the Mayans, and then many netizens don't know where to turn out a bunch of scientists' arguments that don't know whether they are true or false.

Netizens also love to join in the fun, and they coaxed together.

And although Perfect Time and Space also has its own publicity channels, after all, those who make games will not lack publicity capabilities and resources on the Internet.

But after all, he has just entered the film industry, and he is also a side hustle, so he can't take care of the promotion of two blockbuster movies at the same time.

Now that "Living Together in Time and Space" has also been released for half a month, the popularity on the Internet has also stabilized, and the publicity can be focused on "Perfect World".

The opponents of the same period, "Three Guns Shooting Surprise", "Fengyun", "Thorn Tomb", and "October Siege" have also started to promote it a long time ago.

But it's a little later, it's not a big deal, these years a big director is more effective than any publicity.

All kinds of tearing, hype or something, rarely appear in Zhang Yimou, Ma Xiaogang, Cheng Kaige's films, but the investment is not small, but there are no big directors, and the films that are not up or down are the most enthusiastic about hype.

Some important trailers began to be released, and posters were quickly replaced across the country.

The previous trailers were all about the daily life of Zhang Hanyu and Wu Lei along the road, and there was no useful information.

The first important trailer is the two escaped prisoners played by Zhang Hanyu and Liao Fan at the beginning, breaking into Wu Lei's house.

But it's not a complete scene, and the trailer should also leave some suspense.

On Galaxy Video, Penguin Video, and Tomato Video, many fans have seen the latest trailers.

Zhang Hanyu and Liao Fan successfully escaped from prison, and Liao Fan, who escaped, broke into a house with an evil smile on his face, frightened the hostess, and the camera was everything, he had already pressed the hostess on the dining table, and Wu Lei was slapped to the ground by him and lay down.

Immediately afterwards, Zhang Hanyu rushed in and kicked Liao Fan over, and at this time, the camera turned again, and Wu Lei was already holding a gun aimed at Zhang Hanyu.

Was he killed so quickly? Or a child?

The audience watching this trailer is confused, and the two big men are too weak!

The release of the first important trailer immediately attracted the attention of a large number of fans, and there was no need to even promote it too much.

This time, it didn't sell off, it's basically the frequency of sending a trailer a day.

Until December 1st, three days before the film's release, the final trailer was released.

The final trailer is not easy to listen to, and many fans also click on the video website on time.

Click to play.

"Bang!"

The picture was not yet bright, and in the darkness, a violent gunshot was heard.

What's the situation?

Where to shoot?

After two seconds, the screen will appear on the computer.

Wu Lei ran out of a rural building crying, and when he passed by the well, he threw the gun into it sadly and angrily.

He took two steps forward, shook the key out of his hand again, wiped a handful of tears, and continued to run.

Not long after, Zhang Hanyu covered his abdomen and stumbled out.

As soon as the camera turned, the wilderness was sunny and windy, the birds were singing and the flowers were fragrant, countless policemen surrounded the city in a circle, and there were helicopters circling in the sky, making a noise.

Deng Chao and Wu Gang, who were wearing police uniforms, were arguing, and then Deng Chao said something into the headset with a serious face.

"Bang!"

Gunfire rang out again.

The camera does not turn to the picture of being shot, but instead gives a cloudless sky.

Today was a good day, the weather was nice, the sun was warm and there was a slight breeze.

However, with such a big battle and a single shot, the audience didn't need to think much about the result.

Prior to this, through the trailer and the information revealed by Li Qian, the audience probably knew the overall plot.

Zhang Hanyu kidnapped Wu Lei, a child from a single-parent family, and made him feel the warmth from his father on the way to escape.

Some are more similar to "This Killer Is Not Too Cold", but the little girl becomes a little boy, and love becomes a father-son relationship.

Although I only watched some trailers and didn't see the feature film, I couldn't be moved, but in such a movie, the audience definitely doesn't want to see the actor die in the end.

Under the gaze of many fans, the picture stayed in the sky for a few seconds, and then slowly moved down.

In a bird's-eye view, Zhang Hanyu was lying on the soft grass with his eyes closed, the gentle breeze still blowing his hair, and the corners of his mouth outlined a smile, as if he had dreamed of something good.

This is the end of the trailer!

This scene made many viewers breathe a sigh of relief.

Li Qian's movie, it must be bad, if the actor dies, it will be really embarrassing.

This is also the last trailer, and the previous trailers are actually nodes in the movie, but the audience hasn't realized it yet.

"Damn, I almost thought that Zhang Hanyu would die in the end!"

"It should be dead, so many police surrounded and shot, there are hostages, it must be a key hit. ”

"Leon is also dead in "This Killer Is Not Too Cold", "Perfect World" looks a bit like it, and the protagonist should also die in the end. ”

"Li Qian has always filmed happy endings, isn't it a family reunion in "Frequency of Life and Death", I guess Zhang Hanyu is definitely not dead, maybe he will be with the little boy's mother in the end, and he will really become his father. ”

"What a happy ending, in "Jaws: Revenge", the last male protagonist was killed by a shark. ”

", cowhide, tied up someone's son, and his wife snatched it away, how unlucky his father is. ”

"I didn't watch the trailer seriously, the child has no father, it just happens that the single-parent family lacks a man, and the male protagonist is also a person, so he got it together. ”

", even if you're not dead, it's certain that you'll be in prison. ”

"By the way, it's okay to escape from prison, kill someone, or get the death penalty, I think if that's the case, it's better to let the police kill you, and save trouble. ”

......

is approaching the release, and the publicity is getting bigger and bigger, which is not comparable to the 6 million publicity and distribution fee of "Living Together in Time and Space".

The production cost of "Perfect World" is 20 million, but the publicity and distribution fee is 30 million!

After all, every week after that, there will be a movie with explosive potential, including two blockbusters "Fengyun" and "Thorn Tomb".

With five blockbusters coming out in three weeks, the competition is fiercer than ever.

And these 30 million are not comparable to the 30 million in "Mulan", "Mulan" ran to Cannes, Mi Lijian, and also traveled all over neon and Nanbang, and also had to promote all kinds of scandals, do things, and go to CCTV.

These tricks are not needed in "Perfect World", and the effect of 30 million publicity and distribution fees is much stronger than that of "Mulan".

This is also the first time that Li Qian's film has received such a grand publicity and distribution treatment, the copy fee alone is nearly 5 million, 600 film copies, and today, when digital screens account for 27% of the total number of screens, it can already achieve national domination.

The four provinces behind Huaying United are responsible for offline publicity, and Perfect Space is mainly responsible for online publicity, with a two-pronged approach.

At the beginning of December, "Perfect World", which has not yet been released, officially replaced the three movies released in November and became the biggest hit in the Chinese New Year file.

Whether it is online or offline, the popularity is more than any movie.

30 million publicity, enough to cover both online and offline at the same time.

is about to be released, and Li Qian has also accepted some interviews in the past few days to promote the movie.

He is in full swing preparing here, and the other four blockbusters are not idle.

"Three Guns Shooting Surprise", which will be released on the 11th, is not a few days away, and Zhang Weiping has been extremely active during this time.

Zhang Yimou's films, his own propaganda is still very low-key, all of them are Zhang Weiping jumping up and down.

"Three Shots Surprise" was also screened, but only two or three shows, all of which invited some media, film critics and specific audiences to watch the movie.

No one dares to screen on a large scale, and there are more people watching it, which means that there are too many uncontrollable factors.

There are nearly 100 audiences in a movie, most of them are media and film critics, and they can also give gifts to red envelopes.

However, this time, Wang Yuelun, the director of "Ten Perfect" and "Panda Hero", posted a Weibo after the screening, saying that it was the trailer and the appearance of the characters in it, and I felt that this movie was average, and there was no particularly strong desire to see it.

I haven't seen the screening, so I said I didn't want to see it.

immediately made Zhang Weiping angry, and directly touched him on Weibo, saying: If he knows what it means to be a 'man', he shouldn't talk nonsense before watching a movie.

Now with Weibo, it's convenient to say anything, and you don't have to let the media be a microphone anymore.

However, Wang Yuelun did not coerce, as the husband of Huadan Li Xiang, the head of Xiangnantai, he has this confidence with his back to Xiangnantai.

This is all named, Wang Yuelun also posted a Weibo aggrievedly: I said that I don't watch "Three Guns", I said it from the standpoint of an ordinary audience, I have not attacked Zhang Yimou or "Three Guns", and it is not his turn to tell me, I know very well how to behave.

This is obviously wrong for him, he hasn't even watched the movie, and a public figure says this kind of thing, and he still stands in the position of ordinary audiences.

Although Zhang Weiping's reputation is not very good, this time the audience can see at a glance that Wang Yuelun is not right first, and it is a movie of the national teacher, but he is on Zhang Weiping's side.

It's a pity that there was no quarrel, and Li Qian, who was watching the play, was a little regretful.

In fact, it's not that Wang Yuelun said bad things for no reason, because last summer, his directorial debut film "Ten Perfect and Nine Beautiful" sold 40 million at the box office, and was sprayed by Zhang Weiping, saying that anyone can make a movie, and some people watch this kind of bad movie.

This time it is estimated that it was to vent, but I didn't expect to be caught by Zhang Weiping.

This big mouth is not easy to mess with, Ma Xiaogang is nothing in front of him, it is a must in the film industry.

A producer can scold optoelectronics, 80% of theaters, and most film companies, what kind of good stubble can it be.

Compared with opening his mouth widely, Ma Cannon is a younger brother.

Rest at home and watch the play once in a while.

However, what Li Qian didn't expect was that Zhang Weiping's big mouth also found trouble for himself.