2010 has arrived, and several blockbusters released in December last year have all entered the second half.

Although there are two blockbusters in January, the action comedy "The Agent Next Door" starring Cheng Long, and the costume biographical film "Confucius" led by Zhou Yunfa and Zhou Xun, it is far from enough to watch compared to the Chinese New Year file in December.

Not to mention December is the most intense time, not even November.

Originally, the Lunar New Year file entered the second half, and the follow-up was weak.

However, the truck driver came out again after 12 years, not only swept the overseas market, but also completely ignited the mainland film market as soon as it was released on the 4th.

"Avatar" hit 27 million on the first day of release, you must know that this is Monday.

However, with a first-day box office of 27 million, "Transformers 2" and "2012" are also similar.

However, in the next six days, the box office of "Avatar" stunned all domestic film practitioners.

250 million in six days, plus 27 million on the first day, the single-week box office has reached a terrifying 277 million.

277 million in seven days, which made everyone dumbfounded.

If it weren't for the long queues in most of the movie theaters across the country every day, and even outside the theaters, the movie theaters with IMAX screening halls would be comparable to the Spring Festival, which is not an exaggeration.

Even IMAX3D movie tickets are more difficult to grab than the Spring Festival, and the original price of about 150 tickets can be sold casually by doubling the scalpers.

There are too few IMAX screens in China, counting a few science and technology museums, it is less than ten, which is much more difficult than grabbing tickets for superstar concerts.

It can be said that the previous Lunar New Year stalls were appetizers, and the real Lunar New Year stalls really began.

A "Avatar" is almost worth all the movies released during the Chinese New Year.

Now, "Avatar" directly occupies 85% of the film schedule, sweeping all other movies into the corner.

In the past week, "Perfect World" only got 10 million box office, a drop from about 45 last week, directly more than two-thirds, and the single-day box office barely maintained more than one million.

The total box office is 410.2 million, which is less than 6 million short of the 416 million Chinese film box office champion of "The Great Cause of the Founding of the People's Republic".

Other movies are even worse, "October Siege" is only in its fourth week of release, and it seems that there are close to 80 million last week, and only 9 million this week.

It's almost 80% down. The total box office is less than 200 million.

Li Qian estimated that Yu Dong was really going to cry.

Originally, the word of mouth was very good, and the trend was very stable, according to the previous momentum, 300 million can be broken with closed eyes, and even 300 million five is very likely.

But now, the box office has jumped from 80 million to 9 million, and those who have not jumped like this have caught up with Mount Everest.

Li Qian guessed correctly, since Wednesday, when there was no one occasionally, Yu Dong looked at the report, and his eyes were a little moist.

I feel uncomfortable, investing in such a big blockbuster, obviously has a good reputation, good quality, strong box office, and the audience likes it.

finally got through to the point that "Perfect World" didn't have much box office, and it was time to show its strength, but I didn't expect to meet an opponent who was tougher than "Perfect World".

directly crushed "October Siege" into slag.

Yu Dong is bitter in his heart, the blockbusters invested by Berner in the past two years, "Casting Names", "Three Kingdoms: Seeing the Dragon Unloading the Armor", "The Beauty of the Rivers and Mountains", "Mulan", "October Siege", etc., are either blood losses or capital preservation, and there is almost no money.

He's still preparing for a NASDAQ listing, and now it's like this, and it's still on the market.

Before Huayang went public, Ma Xiaogang won the box office championship of Chinese films, and when it came to him, let alone the champion, it was good not to lose money.

Most of the blockbusters invested in were at a loss, and several single directors, Ning Hao, Wu Yusen, and Xu Ke, did not take any of them, and Xu Ke also helped Huayang to shoot "Di Renjie's Tongtian Empire".

As for Chen Kexin, Yu Dong didn't know whether to continue to believe him.

"Three Guns" is even worse, the single-day box office hovered around three or four hundred thousand, and only got 2.3 million last week.

The total box office is close to 185 million, and the next 200 million can't be broken.

But there should be some money, just the story that happened in a small house, and those colorful clothes should not cost anything.

But it definitely won't make much money, even if Zhang Yimou is famous, it is estimated that he will not be able to sell it for much money overseas.

With such a movie for three years and earning a little bit, Zhang Weiping's mood is not much better than Yu Dong's.

After learning from the pain, it is useless to engage in these bells and whistles, which reduces the cost and does not go up at the box office.

Zhang Weiping still decided to make a big production, so that the blockbuster can be watched, and it can sell high at the box office, and it can also be sold overseas.

As for "Thorn Tomb" and "Fengyun 2", they have basically been painted, and a movie theater may not be able to show it all day.

Now after the afternoon of "Avatar", whether it is IMAX3D, ordinary 3D, or even 2D, it is basically full.

Although the attendance rate of 3D shows during the day is not so terrifying, it is not much worse than the night prime time of several blockbusters in the Chinese New Year file.

You must know that on Saturday the ninth day before yesterday, "Avatar" bombarded more than 60 million tickets at the box office in a single day, and the attendance rate can be seen.

At this time, any show means huge benefits for movie theaters.

Behind it is "October Siege" by Berna, China Film, and Five Optoelectronics, and they have not gone to the theater to fight for the film schedule, but there is not much at all.

Even if the theater line arranges, the cinemas below will not do it.

Joining a movie theater doesn't care about your theater, making money by yourself is the last word, it's a big deal to change the theater line and change the name.

As for giving a little share to the theater, people can't watch other movies at all at this time, even if they take half more and put on one other movie, it is not as profitable as "Avatar".

is being released, including upcoming movies, and it is full of sorrow, under the iron hooves of "Avatar", no one is spared.

Even if he had the movie "Avatar" in his mind, Li Qian never thought that the current box office market would sell 60 million box office in a single day, and the IMAX theaters across the country would be more lively than the Spring Festival.

"It's crazy!"

sighed secretly, but also became more confident in his films.

The big hit of "Avatar" is enough to prove that as long as the film is good enough, even in the current market, it can sell an astronomical box office.

Although it can't be achieved at this level, it is always possible to sell more than 60 million in a single day, but to set a small goal, 40 million in a single day.

The highest single-day high of "Perfect World" is less than 28 million, and next year's single-day 40 million is not outrageous.

The hustle and bustle of the outside world has nothing to do with Li Qian, who took a week off and began to write scripts.

Turn on your computer and click on Documents.

In fact, Li Qian started writing three days ago and wrote the title.

"I Am Legend".

This is a post-apocalyptic sci-fi film, but it is not a movie about the end of the world like "2012", as many fans guessed before.

It's the end of the world due to a virus that can spread through the air.

The background location Li Qian chose in the magic capital, the most prosperous city in China, so that after becoming a lonely empty city, the audience can have a huge sense of contrast with reality.

Maybe the capital is also a good choice, but many landmarks in the capital are not easy to photograph.

The protagonist is left alone in the whole city, and he is unprecedentedly free, and he must shoot the protagonist driving into the Forbidden City and sitting on the throne on the Jinluan Palace.

When people are absolutely free, they will do something exciting.

What Tiananmen Square and Zhongnanhai, if you really want to shoot, it is estimated that you will be killed.

It's still the magic capital that is suitable, and the background of the original version is also in New York, which corresponds to the magic capital.

Li Qian first sorted out the general plot, human medicine invented a new virus that can cure some major diseases, but the virus mutated and turned infected humans into zombies.

A large-scale outbreak of the virus suddenly spread so fast that almost no one could stop it, slowly spreading from Pudong District to the entire magic capital and even the world.

Li Qian flipped through the map, and most of Pudong was separated by the Huangpu River and the Dazhi River.

At the beginning, most of Pudong was sealed, causing riots in the magic capital, and then blocking the magic capital.

The male protagonist is an expert in the study of viruses, and there are a lot of action scenes, so he is set as a military doctor.

The consequence of this disaster is that the magic capital has become a dead city, and the hero has become the only remaining human here.

I don't know what mutation happened, his blood has a natural immunity to this virus, and while surviving in this city, as the only hope for humanity, he is also studying the immune system and zombies in his blood, trying to find an antidote to the virus that has swept all mankind.

During the day, he searched the city for food and other people who might survive, did research in the laboratory, and constantly called out on the radio, trying to find people in this world who survived like himself.

At night, lock yourself in an elaborate fortress and watch the monsters forage for food on the streets of the city.

Zombies are afraid of the sun and only come out at night.

In addition to doing the same thing dutifully every day, the male protagonist also enjoys complete freedom in this "empty city", he can drive his sports car through the streets, decorate his fortress with priceless jewels, and even the busiest shopping street in the city center has now become his "back garden".

It's a very simple story, the whole world has been infected by the virus, and there are not many people left. There is only one protagonist in the entire magic capital.

While surviving, save yourself and save all mankind.

But it's too boring to be alone, and the clone 6 in "Moon" only came out later, and 5 still has a robot to talk to him.

Male number two is a puppy.

can't make a second living person, otherwise the overall atmosphere will be gone, what I want is this kind of loneliness, so that when the audience watches the movie, they feel that there is indeed only one actor left in the world.

The general things were straightened out, and I have been thinking about it for the past few days, so I continued to write it down.