The film market in January is still very lively, and tickets for "Avatar" are hard to find.

Li Qian is still writing his own script, and "I Am Legend" is generally simple in terms of script, after all, it is just an actor, and it is not complicated.

But in addition to some details in sinicization,Cultural differences between China and foreign countries should also be taken into account。

Whether it is a literary film or a commercial film, each country has its own unique culture.

Even if you can't say why, this culture will be revealed in all kinds of details.

Just for eating, every country, so many countries in Europe have different habits at the table, and the food on the table is very different.

Even in the provinces of the country, there is a difference.

Make a table of Sichuan cuisine on the dinner table of eastern Yuedong, and then have a flatbread roll and green onions, and a pot of Northeast stew, although it has nothing to do with the plot, but it will be inexplicably strange when you look at it.

It's a very inconsequential detail, and it's a symbol of culture.

In "Living Together in Time and Space", Gu Xiaojiao took Lu Ming to a banquet pretending to be her boyfriend, and tucked a napkin into the neckline at the dinner table, which was laughed at by her girlfriend and her boyfriend.

The use of napkins is also a kind of culture, and it doesn't matter whether it's correct or not, but depends on the public's perception.

In the early 19th century, Westerners tucked napkins into their collars.

As a result, in the Victorian era, there were more and more rules on the table, and napkins began to be put on the lap again.

Culture depends on cognition, Westerners' thinking is different from that of Chinese people, and Hollywood blockbusters are popular, in the final analysis, for a long time, China has continuously accepted Western culture, and it is more acceptable to many behaviors that are different from those in China.

Otherwise, classic American dramas like "Friends" and "The Big Bang Theory", if the plot is made domestic as it is, it will definitely be scolded to death.

A promiscuous heroine is unlikely to be acceptable to the domestic audience.

The man is okay......

But fortunately, there are not many things to pay attention to in "I Am Legend".

The end of the world is nothing more than a reflection on human nature, the release of social violence, the presentation of individual heroism, and the choice of humanity and survival.

Religion can not be mentioned, no matter whether it is good or bad, it doesn't matter if it can or not, otherwise it will have to be reviewed by the religious side.

The audience will not think about these when watching the movie, but the director must take into account that this will affect the audience's viewing experience.

In terms of personal heroism, "I Am a Legend" is a protagonist, but it is nothing, and there is no complex human performance in the last days.

But the most worth considering is the ending, as the two antagonists in the movie, people and zombies, zombies are villains needless to say, but zombies also give birth to wisdom.

Since wisdom was born, it is necessary to consider whether there is a reversal in the movie.

At the critical moment, the hero and the zombies died together, so that the survivors who were found later took the serum to find the surviving humans.

Still, the hero released the zombie boss's wife, and the zombie boss retreated with the zombie herd, and finally the hero took the serum to find the other surviving humans and the government.

The second is obviously a happy ending, and most commercial films like to use happy endings.

But this is different, the hero's wife and children were already dead when they were evacuated, and if he hadn't died, he would probably not have stayed in the magic capital alone, but would have gone to find his wife and children.

He has no worries, and it is his mission as a soldier to support him to survive in this desolate city, in addition to the survival instinct of human beings!

In order to protect the serum and protect the hope of the entire human race, he died with the zombies.

Born glorious, died great, died deservedly, died for the whole of humanity, so he is a legend.

And if there is no sequel to the second ending, it will feel a bit unfinished.

What's more, those zombies, after generating wisdom, are already a huge threat to mankind.

Even if they were originally human, humans would not allow such a race to exist.

As for what zombies have wisdom, they must also be equal to people, this is a fool to come up with.

However, the second ending is more connotative, not just looking at the results, but thinking about a new group of people, transformed from people, with human feelings, wisdom, and strict hierarchy, as if a group of new new humans who have not yet fully evolved.

Of course, a darker ending can also come up with a lot, such as the severity of the infection in the zombies, the lighter the infection with wisdom, the heroine is also a mildly infected person, and the appearance and humans look no abnormal, and she is an undercover agent sent by the zombie boss.

stabbed the actor in the back at the critical moment, and later blended into some other human gathering places, and killed all the humans on the earth.

Or fell in love with the hero when he was undercover, and finally betrayed the zombie boss and helped the hero kill the zombie boss together.

As a result, there can also be many endings, such as the heroine was accidentally bitten, the infection was more serious, and she became a zombie completely.

Then in order to save her, the male protagonist accidentally became infected and became the new zombie boss.

It's like a reincarnation.

The ending has little impact on the previous plot, so Li Qian will put it first and write the script first.

However, I still found a special effects company that I had been cooperating with before, and asked them to give some concept drawings of zombies, and pass the light level first.

After all, domestic movies are strictly forbidden to be bloody and terrifying, and zombie movies don't seem to have existed.

Of course, no, no, you can't shoot, the standard is in the hands of optoelectronics, if you say you're bloody, it's bloody, and it's okay to say you're not bloody.

In Li Qian's memory, there is a movie about mutants "The Whole City is on Alert", and some mutants in it are already a little close to the zombies in "I Am Legend".

And it's not too important whether it's scary or not, it's the main thing to be able to create that atmosphere.

If the zombie image is not given, just change it slightly, and it won't be so scary.

......

While busy with the script, Li Qian also confirmed his second investment in Grava.

Because this time it is necessary to purchase a large number of ticket machines, and also to communicate with theaters, theaters, and several ticketing systems across the country.

After all, it's not just about doing it, the theater doesn't agree to it, and the ticketing system provider doesn't agree to access your website, which is also in vain.

This year, it is expected to gradually launch 100 ticket machines, one in each district in first-tier cities, and at least two in a second-tier city.

This is completely unprofitable, and Li Qian gave five million for the second investment.

Moreover, Li Qian also won a big business for Grava.

Now "Avatar" IMAX3D tickets are hard to find, you can't buy tickets a day or two in advance, ordinary 3D tickets, even on weekdays, evening tickets are difficult to grab, and many of them are bought by scalpers.

Grava had an online ticket booking business before, and Li Qian talked to four optoelectronics, so that Grava got the ticketing business of five cinemas: Pacific, Happy Blue Ocean, Oscar, Silver Star, and Tianhe.

Of course, it's just 3D tickets, and Grava is still hand-handing out votes now, and there are not so many people for the time being.

And it's not all, they took a third, and they actually cut off a little bit of the ticket themselves, and then pretended to be a scalper and sold it at a high price.

There are regulations on ticket prices, and there is generally no problem with increasing the price, but it is not that the cinema can sell as much as it wants, and it is impossible to sell two or three hundred.

As for several other major theaters, Li Qian also talked about a few and took some 3D tickets.

The main thing is that there are very few IMAX theaters, which is the focus of attracting users.

However, Grava can't increase the price, and as much as he buys, he can only sell as much as he wants.

Li Qian didn't think that Grava would make money now, and word-of-mouth and users were real.

After the negotiation, the next day, Li Qian posted a Weibo to advertise for Grava, otherwise not many people would know about this website.

"I recommend a website to everyone, you can buy movie tickets in more than 10 cities across the country online on Grava, and you don't have to queue up at the cinema anymore. ”

Looking at this simple advertisement, Tong Liya next to her couldn't help but complain.

"You don't have a level of advertising at all, but you used to shoot advertisements. ”

"It's the people who advertise, not the how. ”

Li Qian spread his hands, "If you can't talk about it, I want me to say, are you still worried about queuing up all night to buy tickets, and you are still breaking up with your girlfriend who can't buy movie tickets... That's the kind of advertising word. ”

"Poof. ”

Tong Liya couldn't help laughing, "Haha, there is that smell, I seem to have heard similar advertising slogans, it seems to be some kind of health care product." ”

"Unscrupulous advertisements are not all like this, they seem to be magical, and they can almost be recited after listening to it once, but this advertisement doesn't need to be like this, the IMAX and 3D of "Avatar" are difficult to buy tickets all over the country, and it is the audience who has a demand for movie tickets, not that I want to force it. ”

"That's right, I heard that the tickets for the Science and Technology Museum and Huaxing are particularly difficult to grab, and which Wanda in Shijingshan is too far away. ”

"Super Empty Cohabitation" was a big hit, Tong Liya also became popular, and actors are always busier than directors, from the release of the movie to the present, she has not stopped, and she has not had time to watch "Avatar".

"IMAX3D doesn't have to think about it, you can't grab it, when you have time, I'll let Grava leave two tickets with better positions. ”

"Then the day after tomorrow, there is a magazine to shoot tomorrow, and I made an appointment with Su Lun in the afternoon, and she wants to talk to me about the new movie. ”

Speaking of the new movie, Tong Liya said, "Brother Fan's "Time Administration" or let me play it, I think this script is also very good." ”

So greedy...

Li Qian shook his head, "The two movies can't be staggered, so where is so much time, and you're not suitable." ”

"I'm not the right fit. ”

"The heroine of "Time Authority" is a setting similar to a princess, abducted by the male protagonist, and then a series of acts of sabotage, robbing the rich and helping the poor, can better reflect the contrast of this character, as well as a change in the current rules and regulations of the male protagonist, this character has a cold appearance and a little rebellious heart. ”

"Then who do you think is suitable?"

"This... Casting is Guo Fan's business, why should I bother with this heart. ”

"Humph!"

......