Chapter 105: Word-of-Mouth Spread (Subscription Requested!)
"There are a few people. ”
Finding a good seat to sit down, Tong Liya looked around, and 80% of the seats were empty.
Li Qian was very satisfied, "Wanda is a hall, this hall has nearly 200 seats, and there are already thirty or forty people seated, which is very good." ”
Except for the two press conferences, the promotion has not yet begun, and it is a bit unexpected for Li Qian to have so many people.
After all, "Casting Names" has just been released, and it is the time when it is popular, and at least half of these thirty or forty people have been diverted from there.
Either there were too many people and they didn't buy tickets for a good position, or they heard other viewers say how depressing and uncomfortable they were, so they turned to watch other films.
In a cinema in a prime location like Wanda, it is the norm to not be able to buy tickets during the golden time at night during the Chinese New Year.
When "The City Full of Golden Armor" was first released last year, there were long queues in many movie theaters across the country, which was the same as buying train tickets for the Spring Festival, and the attendance rate of many movie theaters reached 100% during prime time at night.
After waiting for a minute or two, twenty or thirty spectators came in one after another, and the attendance rate exceeded 30%.
With less than 70 spectators, this number is not bad in the average movie theater.
After all, most movies in the country are small halls, and the number of seats is in the early 100s.
A movie can seat 70 audiences, which is also greatly beyond Li Qian's expectations.
Even if at least half of these people originally planned to watch "Vote for Fame", but they didn't watch it for various reasons, and watched "Frequency of Life and Death", it at least proves that "Frequency of Life and Death" will not be ignored by the audience.
Some movies are like this, even if the audience doesn't have a movie they want to watch, after walking into the cinema, they will ignore it directly when they see it, and they won't think about it at all.
Of course, this number, compared with the location of the CBD in Beijing, the 70 audience is already very low in the prime time of the night of the Lunar New Year stall in the Wanda flagship theater, and the attendance rate of "Vote for Fame" is at least 80% at this time, even if all eight halls are playing "Vote for Fame" at the same time.
Li Qian also looked at the proportion of age and gender of the audience, there are fewer men than women, and there are also several parents with children.
Soon it was time, the lights in the cinema were dimmed, and the screening was about to begin.
Li Qian adjusted his posture and sat back in his chair, ready to enjoy his movie.
Although I have seen it twice in the small screening room of the studio before, in the cinema, there are so many people around, and it is another feeling, and I can still receive feedback from the audience in real time.
The screening begins.
After the dragon mark and the opening credits, the big screen is ablaze, and a huge fireball, the sun, appears in sight.
With a little explanation from the narrator, the sky appears with the Northern Lights, which have been rare for decades.
The audience who came to this movie was a little surprised, could it be this sci-fi film?
Soon, the movie told them the answer.
Deng Chao, who has an unsatisfactory life and looks like a decadent youth, connects with his father who died in a fire 20 years ago through an old-fashioned radio.
Changing the past again and again, my father successfully escaped from the fire and rescued the trapped people.
Because of the change of the future, the mother who should have been alive in the future died in a serial murder case.
In the end, father and son crossed time and space, worked together to change the fate of themselves and their families, and everyone survived unharmed.
The warm happy ending is just right for the atmosphere of the Chinese New Year.
When Li Qian was watching the movie, he was also paying attention to the reactions of the hundreds of audience members at the scene.
But there was no special reaction, and they all watched the movie quietly.
The good news is that no one is dropping out halfway.
90 minutes later, the movie was screened, and Li Qian and Tong Liya left with the audience.
Blending into the crowd, Li Qian tried to hear some comments from their mouths.
"I didn't expect this movie to be pretty good, but I was worried that it was a horror movie. ”
"It's really touching, especially when I see the father and son talking face to face on the screen, I feel sad when I think of the 20 years between them. ”
"After seeing my father suspected of being the murderer of the serial murder case, I was worried that he would die in order to save his wife, but fortunately, the director did not commit Wenqing in the end. ”
A man and a woman were chatting about the plot just now, and Lu Chao, who was walking behind, couldn't help but interject, "That's not a face-to-face chat, it's two shots, but it's edited into one picture." ”
The man who spoke glanced back at Lu Chao, wondering if this person was sick, and didn't talk to him.
was ignored, Lu Chao closed his mouth stupidly, turned back to his girlfriend and said, "I didn't lie to you, this movie is really good, and now I have also watched this Li Qian's three movies, and I will be his fan from today on." ”
You fake fan!
Li Qian next to him was disgusted when he heard this, and he became a fan of himself after watching the third movie.
But it was rare to meet his fans, Li Qian smiled and asked, "Brother, are you familiar with the director of this movie?"
"It's ripe, it's too ripe. ”
Lu Chao became interested and chatted with Li Qian with great interest, "You don't know, the director of this movie has made two online films before, one is "Sniper Phone Booth", and the other is "Jaws", both movies are very good, I recommend you to watch them." ”
"That's right, then I'll go back and find out, you just said that you were a fan of this director?"
"That's right, his first movie just went online, I was the first to watch it, and then I waited for "Jaws" for a second, this time "Frequency of Life and Death" is also the first screening in Beijing, I came to buy tickets early in the morning, speaking of which, I am also Li Qian's earliest fan. ”
The girlfriend next to him was a little strange, "Lu Chao, didn't you buy it when you came at night." ”
After speaking, his face changed, "Okay, you have been planning to watch this movie for a long time, right, and said that you would accompany me to watch "Casting Names", and on the way, I said that others said that "Casting Names" was too dark and depressing, and it would be uncomfortable to watch it, so you didn't want to watch a movie with me at all." ”
Lu Chao hurriedly said, "No, no, I really bought the ticket when I came in the afternoon, didn't you look at me and buy it." ”
Li Qian shook his head, seeing that the two of them were showing signs of quarreling, and left quickly with Tong Liya in his arms.
I haven't gone far, but I seem to hear a real quarrel.
Lu Xun said that you must be honest, not bragging, and the ancients were honest and did not deceive me.
However, he actually has fans, and he seems to be a fan who can fool his girlfriend for his own movie.
Iron powder!
......
At the same time, in first, second and third-tier cities such as Beijing, Modu, Yangcheng, and Shenzhen, "Frequency of Life and Death" was screened 60 times at the same time.
Guangxian has less than 90 local pushers across the country, and 60 people are in charge of film copying, each with two security guards, all from different security companies.
A copy of five plates, three people kept the whole process separately, to minimize accidents.
can only guarantee six days of weekend nights, 60 screenings per night, and you can't take care of it if you have more.
There are 360 shows in six days, and the number of shows is not small, at least it is the largest movie in China.
Although you can run two or three movie theaters in the same city every night, 360 shows are enough, and the more shows, the greater the risk.
And it can also create a hunger effect, and after the word-of-mouth spreads, other audiences who want to watch it will not see it, and they will look forward to it even more.
After 60 screenings, Li Qian watched it on the Internet the next day and sporadically found a few viewers mentioning this movie.
After all, even if there are 70 audiences in each show, only 4,200 people have watched the movie in 60 shows, and there is basically no sound in the domestic population base.
On the 15th, another 60 screenings were held across the country, probably because of the holiday, plus 60 screenings were also shown before, and posts about "Frequency of Life and Death" began to appear on several big forums.
On the weekend of the 16th, 60 screenings were held again, and 180 screenings were held in three days, more than 15,000 people watched this movie, plus the publicity of Guangxian officially began to roll out on a large scale yesterday, the first trailer was released, and posters also appeared in major cities, and finally there was more discussion on the Internet.
"Have you watched "The Frequency of Life and Death", the director of "Jaws" filmed it, it is very good-looking, and the ending is too heartwarming. ”
"I remember this movie, but isn't it coming out at the end of the month?"
"Screenings, you don't know? We have screened three times in the past three days. ”
"I went, I went to the cinema yesterday, why didn't I see it. ”
"It's so good-looking, I was depressed to death after watching "Casting a Name", but I went to watch "Frequency of Life and Death" again, and my mood immediately became much more comfortable. ”
"I'll go, upstairs is the same as me, what was filmed in "Casting a Name", I took my son to see it, and my son was scared to cry, so I took him to the next hall, just playing "Life and Death Frequency", but unfortunately I didn't see it in front. ”
"yes, the ending was so heartwarming, I thought it would be a tragic ending at first. ”
"I highly recommend everyone to check it out and don't be fooled by the title, this is actually a healing movie. ”
"Let's talk about the plot, is it a science fiction movie?"
"Sort of, science fiction, suspense, and crime. ”
"Spoiler alert, Deng Chao played the son in 2007, Zhang Hanyu played the father in 1987, Zhang Hanyu in 2007 died 20 years ago, Deng Chao contacted Zhang Hanyu in 1987 by radio, saved him, and then saved his mother, her mother did not die in 2007, but because she saved his father of 87 years, his mother of 87 years died, and in the end they were all saved and killed the murderer of the serial murder. ”
"I'll go, brother, you put this tongue twister aside, this spoiler is not qualified. ”
"The elementary school Chinese upstairs is taught by the math teacher, and this simple logic can't be explained. ”
......
The following Monday, although there was no screening, there was still a small discussion about "The Frequency of Life and Death".
Moreover, Li Qian took the crew to record a program on Jiangsu and Zhejiang TV stations, and it was also broadcast, and other publicity envy also followed, and "Frequency of Life and Death" began to slowly gain a little popularity.
It just so happened that some voices of non-river crabs began to appear in "Casting Names", and there were a lot of negative comments on the Internet, which also provided room for the growth of "Frequency of Life and Death".
On Monday, a news article titled "I watched "Vote for Fame", and then watched "Frequency of Life and Death", heal your depressed mood!" entered the public's attention.
Bundled marketing is always the most brutal and effective way.
"Vote for Fame" is the hottest movie at the moment, and this kind of news that belittles the other party and elevates itself is of course full of selling points.
The content of the news is probably that the film critic was too depressed after watching "Casting a Name", and he felt too uncomfortable after watching it, and accidentally went to watch "Frequency of Life and Death", and then was moved or something.
As a professional film critic who eats with a pen, the news he writes is called a sincere feeling.
And "Vote for Fame" is really depressing, this is a fact, this news has also been recognized by some audiences, and many media have seen the selling point, and have translated this news into Chinese in their own words and sent it out.
Conflict is the best selling point.
Soon, other audiences, especially those who watched "Casting Names", were also curious about what kind of movie "Frequency of Life and Death" was.
After all, many of them also feel that the movie is indeed a bit depressing, and when they watch the news on this basis, they will unconsciously agree with other views of the news.
However, there are no screenings on weekdays, so I can't see it if I want to see it.
Wang Changtian made a quick decision, and temporarily added another 60 screenings on Monday night, and the next day, 60 screenings were also arranged on Wednesday.
On Thursday, after another 180 films, the word-of-mouth of "Frequency of Life and Death" began to spread, and more and more media began to report it.
Although the exposure is far less than that of "Casting Names", it at least has a place in the Lunar New Year file.
"The most healing emotional movie of the year, "Frequency of Life and Death" shows the relationship between father and son between life and death!"
""Casting Names" made you depressed? Then you should go and watch "Frequency of Life and Death"!"
"The movie "Frequency of Life and Death" has a good reputation, and Zhang Hanyu and Deng Chao have a deep relationship between father and son!"
"A father-son dialogue across time and space, two families save themselves!"
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