As time passes, the 2007 Chinese New Year market continues to be hot.

"Casting a Name" got a box office of 80 million on the first five days of its release, and the word-of-mouth gradually declined in the second week, and there were also some negative reviews.

In addition, "Assembly Number" was released on Thursday, and only got 50 million box office in the second week, it is not an exaggeration to say that it is a big dive.

Of course, the main thing is that it is too depressing, and it is indeed not suitable for a schedule like the Chinese New Year.

The box office of "Assembly Number" was 65 million in the first four days of the week, compared with the 80 million in four days and one night of "Casting Names", there is not much difference.

Although it was chartered by the government, "Assembly" did not occupy all the film schedules when "Casting Names" was released.

However, this kind of blockbuster will explode in the first week, it just depends on the difference in how much it explodes, and it depends on the second week to see who is stronger.

However, there was a third party in the Chinese New Year film market, and "Frequency of Life and Death" on the 17th, 19th, 21st, 22nd, and 23rd had a total of 300 screenings in five days, and now it still maintains a high reputation on the Internet.

And because I slightly tied up "Casting a Name" for publicity, I also got a certain amount of exposure.

Guangxian Media also showed its strong publicity ability to the film industry for the first time, and the nationwide TV network propaganda bombardment made the exposure of "Life and Death Frequency" increase rapidly, and it gained a firm foothold under the attack of two blockbusters in the Chinese New Year.

Although the cost of publicity and distribution is not high, but with the same resources in the TV station, Guangxian can get it at a lower price than any film and television company.

The film that costs only 10 million yuan for production and publicity was smashed by Guangxian out of the momentum that only medium production and publicity can have.

A total of 480 screenings, with the spread of word of mouth, there is only one film on the market, "Casting Names", and the cinemas screened are the best cinemas in each city, and it is the prime time of the night for the Chinese New Year.

Of the 480 screenings, the average number of people per game reached 130.

The average seat is 160 per room, which means that the average occupancy rate is as high as 81%.

The number of shows is small, and it is still the prime time of the cinema in the core location, and the attendance rate of 81% is also a very impressive number.

More than 62,000 people have watched "The Frequency of Life and Death", and the box office is as high as 1.9 million.

Before it was released, it got a box office of 1.9 million, which also made the peers in the film industry look sideways.

However, the biggest gain is the high reputation that these 62,000 audiences have brought to the movie, as well as allowing the cinema to see the box office potential of "Frequency of Life and Death", and it can also win more film schedules for "Frequency of Life and Death", making full use of those 200 film copies.

Monday, December 24, Conference Room.

Early in the morning, Wang Changtian came to the company, wore glasses and carefully looked at the detailed data sent by the resident distribution department.

The screening data from more than 50 cities across the country is as thick as a dozen pages, and it took Wang Changtian half an hour to read it carefully.

"The 2 million publicity and distribution expenses will be spent before the 30th!"

Wang Changtian breathed a sigh of relief, waved his big hand, didn't think about it, and instructed Zhang Zhao.

"No problem, I promise not to lag behind in terms of publicity!"

Zhang Zhao nodded, even if Wang Changtian didn't say it, he would bring it up at the meeting.

Now "Frequency of Life and Death" has gained a firm foothold in the gap between the two blockbusters, although it has not been screened, but the popularity on the Internet has not diminished at all.

Among them, thanks to Li Qian's previous two Internet universities, he has saved a little word of mouth in the hearts of millions of netizens.

And when the movie ends, the more you want to watch it, the more you want to watch it.

Now is a good time to expand publicity, although the quality of "Casting Names" is high, it is not adaptable, and according to the statistics of the theater chain, the proportion of female viewers in "Casting Names" is decreasing day by day.

The female audience is no less than the male audience, which is equivalent to pushing half of the audience out of the door.

It is foreseeable that after this week, when "Frequency of Life and Death" is released, it will be seamlessly connected to the market of "Casting Names", which has been in theaters for three weeks.

At that time, "Vote for the Name" will not have enough stamina, and only one "Assembly Number" will be the opponent.

Although it has never had the luxury of overturning "The Assembly", the market can accommodate two blockbusters at the same time, and without the opponent of "Casting Names", "Frequency of Life and Death" also has enough soil for survival.

In addition, the word-of-mouth of the screening is very good, and the theater has also seen the box office potential of the movie, and the film schedule can be guaranteed, so why not fight again!

Promote "Frequency of Life and Death" on the scale of publicity and distribution of medium-budget films!

However, Li Xiaoping, vice president of Guangxian Media, still has some doubts, "Wang Dong, should we wait a few more days and see the box office of the first two days before making a decision." ”

"No, it's too late by then!"

Wang Changtian waved his hand, cooperated with Li Qian, and released it in the Lunar New Year, which is a gamble in itself.

The cost of 7 million, the initial investment of 200 copies, and the publicity of 3.6 million yuan are the scale of the first gambling.

The large-scale screening has increased the stakes.

Now, half of the cards have been seen, and Wang Changtian doesn't care about placing another heavy bet!

Anyway, of the 3.6 million publicity, 1.6 million copies are costly, and the other 2 million is publicized, half of which has been used, and there is only one million left.

There are still 6 days before the release of the movie, and the million will be spent in 6 days, trying to protect the box office of the first two days, and investing another 3 million in publicity after the release.

The total publicity cost will reach 6.6 million, plus the additional copies will definitely be added later, and the publicity and distribution cost will even reach 8 million!

7.5 million production costs, if 150 additional copies are added in the later stage, the copy cost will be 2.8 million, and other publicity costs will be 5.2 million.

This publicity has almost reached the scale of publicity and distribution of medium-sized films.

Wang Changtian's inner expectations for the box office of "Frequency of Life and Death" have also been adjusted from 30 million to at least 50 million!

50 million box office, enough to rank among the top five domestic movie box office this year!

The first theatrical movie sold 50 million at the box office, so next year's Li Qian's next movie, coupled with Guangxian's own publicity channels, is enough to make Guangxian completely gain a firm foothold in the domestic film industry!

......

Wang Changtian was ambitious and did not hesitate to add 3 million publicity expenses, but Yu Dong, who was already a box office hit, was a little unhappy.

The box office of 80 million in the first week made Yu Dong, who participated in "Casting a Name", already thinking about crushing the starless "Assembly" and winning the annual box office championship, making a good start for Berner's entry into film and television production.

However, he only got 50 million box office in the second week, which stifled Yu Dong's hopes.

is not only because of the release of "The Assembly", but also from his experience as the most professional distributor in China, it is that the competitiveness of "Casting Names" is insufficient, otherwise it would not have fallen so quickly.

What's even more infuriating is that "Frequency of Life and Death", which is envied on the other side, is shameless and has engaged in bundled marketing with "Casting Names".

What does it mean to watch "Casting a Name" and feel depressed, go to see "Frequency of Life and Death" to heal your heavy heart.

But I can only scold myself for two sentences, and I can't do anything about it.

Because there are more heavyweight opponents, the movie itself is too depressing, and it is not suitable for female audiences, and the box office of "Casting Names" is not as good as day by day.

"The Assembly" is a big hit, after all, it is Ma Xiaogang.

However, now even "Frequency of Life and Death" has steadily maintained a good exposure.

"This Li Qian really has two brushes!"

Yu Dong also has a detailed data on the table, the current reputation and exposure rate of "Frequency of Life and Death" are fundamentally due to the quality of the movie itself.

I didn't go to Yudong, but I also sent a few people to see it, and according to their evaluation, combined with the data collected, it was basically the same.

As a crime suspense film, it is indeed quite warm and healing, and it is very suitable to be released in the Chinese New Year.

"Hey, I knew that Zhang Hao shouldn't have hesitated, he shouldn't have called me, and he just agreed!"

Yu Dong also regrets it now, if "Frequency of Life and Death" is handed over to Berner for distribution, it will definitely be much stronger than Guangxian.

At that time, the two movies "Casting Names" and "Frequency of Life and Death" will be the biggest winner of the New Year file.

......

Compared with Dong, Huang Zhongjun is in a good mood now.

"The Assembly", which invested 80 million yuan, got 65 million box office in the first four days, and it is different from "Casting Names", not only has a good reputation among the audience, but also as a slightly sad movie, the audience's response is not depressed at all, but is particularly moving.

It's certain to make money, and it's very possible to win the Lunar New Year champion and the annual Chinese movie box office champion!

And Huayang Media is about to go public, which is a big benefit.

However, this Li Qian's new movie, I didn't expect it to be a little interesting, the reputation is very good, and it is warm, and the next "Casting Name" lacks stamina, and it is estimated that I can drink soup after it.

Huang Zhonglei on the other side asked, "Big brother, what should I do with this Li Qian, do you want to continue to woo you?"

"Of course, anyone who has the ability, don't let it go, you go and talk to Zhang Hanyu and Deng Chao, especially Deng Chao, they are not fellow countrymen, start from this aspect. ”

"Still. ”

"But what?"

"I think this Li Qian's temper stinks to death, not much stronger than Ma Xiaogang, he dares not to give us face after filming two online universities, if this movie sells some money at the box office, then the tail will go up to the sky. ”

"He just flew into the sky, he can win over him, Ma Xiaogang is restless, this time "Assembly" is successful, God knows what he plans to do in his next movie. ”

Huang Zhongjun is now happy and worried, from ancient costumes to modern war films, Ma Xiaogang's span is big enough, and he has a hunch that the next movie may be more unpopular than modern war.

He knows Ma Xiaogang, he has worked together for so many years, and he has made comedies for so many years, and he is looked down upon by those people.

Others looked down on him Ma Xiaogang, and Ma Xiaogang said that he didn't care, it didn't matter, and he was stimulated to announce that he would never participate in the Golden Rooster Awards.

However, Huang Zhongjun knows that Ma Xiaogang always wants to prove himself and make them recognize him.

Having ideas is not a good thing for him.

.....

The days were approaching, and the six days passed quickly, and in a blink of an eye, it was December 29th.

At 6 p.m. today, "Frequency of Life and Death" will hold its premiere ceremony at UME Huaxing Cinema in the North Third Ring Road.

Li Qian also took the actors to end the early publicity and returned to the capital to attend the premiere ceremony.

They all gathered in the studio and rushed to the premiere together.

This is also Li Qian's first theatrical film and the first premiere ceremony.

Tong Liya sorted out Li Qian's clothes, dressed up very formally, a casual suit.

"So handsome!"

was very satisfied to see the appearance of his carefully selected clothes on Li Qian's body, and turned around twice in front of Li Qian, letting him see how he was dressed.

"How am I doing, it's okay. ”

"Beautiful!"

Li Qian looked at the bare calves under the skirt, and couldn't help but be a little worried, "It's so cold now, are you sure you want to wear it like this?"

Tong Liya smiled, "It's okay, I went out in pantyhose, and when I got to the place, I took it off in the car, and there was an air conditioner in Huaxing." ”

"What about the hands?"

"Bring a coat and take it off when you arrive. ”

It's really hard.

"Let's go, it's not too early. ”

After greeting the others, they all dressed up, took several cars, and rushed towards the premiere scene.

After you sing and I'm on stage, it's time for me to appear!

On December 29th, 2008 was two days away.

Chinese films have entered a new year, a new chapter, and it starts with me Li Qian.

In the new year, in the new era, there should be a place for me.

The future is my time!

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