Chapter Ninety-Eight: First of All, We Must Correct Our Mentality (Part 3)

Recently, there have been all kinds of excitement in the film industry, except for the phenomenal comedy "One Shot to the End"...

The casual combination of this movie is the topic, Ge You, Huang Bo, Ge You, Xu Zheng, Ge You, Ning Hao... By the way, thanks to Feng Xiaogang, the director of "1942", for not using Ge You...

And the box office...

Let's put it this way, in the first 17 days of December, the market was 1.2 billion, "One Shot to the End" took 720 million for a film, and "Youth Pi" took 250 million...

Of course, there is also word-of-mouth controversy - "One Shot to the End" tells the birth process of bad movies, why does it have such a high box office?

The word-of-mouth is still as high as 8.1 points?

Definitely a word of mouth!

A bunch of media rubbed off on the heat, heresy that 'the Chinese film industry was muddled by the water army, and false exaggeration, deception and abuse were rampant', 'The Chinese New Year blockbuster encountered the "Blackwater War" network "water army" behind-the-scenes investigation'...

But most of the audience didn't buy it and left messages:

'Phew!'s own works are not too hard, so I put the responsibility on the "water army said", damn, the water army is really a universal gun king!'

"I'm really convinced of Lu Chuan, do you have that much ability? Do you still want to make a movie that will be useful to China and the future? Let's make a movie that people can see! It's disgusting, "The King's Feast" gave me money, and I won't even watch it!'

I've seen megalomaniacs, but I've never seen such a shameless megalomaniac! Look at the domestic movies of the past two years, the good films have a good reputation, why haven't people been hacked? At the same time, why didn't the navy black "Youth Pi" know "One Shot to the End"? Can't face up to their own problems and find all kinds of excuses to shirk it, this kind of person can make a good movie before he can hell it!'

The Chinese Film Report did a special feature on the Chinese New Year file, and asked Liu Yiwei, who said, 'Is the film market really kidnapped by the water army?'

You see, there are still people who understand!

......

didn't let the film team into the office, after all, Shen Mengxi played with sex during working hours, which was a very bad phenomenon, and it would affect the company's market value!

In the living room, before I sat down, the 'staff' knocked on the door and came in...

"Drink tea..."

Liu Yifei lowered her head and brought a pot of tea and put it in the living room, Shen Mengxi glared at her...

Yao Miao noticed the young lady and was surprised: "Yifei?"

The young lady raised her head and said hello to the camera very skillfully, "I'm Liu Yifei!"

"Why are you here?"

Shen Mengxi explained: "When she came to experience working life, I asked her to be my assistant to help deal with some daily work!"

Then he turned his head: "You go out first!"

"Oh!"

The young lady responded very well-behaved, and waved her hand at Yao Miao and the film team? Out of the living room...

After she's gone? Yao Miao asked, "Yifei is experiencing life?"

"Yes..."

Shen Mengxi swallowed the words that came to her mouth into her stomach - fortunately, she was experiencing the workplace and not experiencing the joy, otherwise? Is he really unbearable? After all, the daily reception volume of a technician is 3~8 people, ×2? That's 6~16 times...

"Ahem..."Yao Miao coughed and entered the working state? The camera quickly focused on Shen Mengxi.

"The word trolls? You know what?"

"Of course I do..."

"Then do you think the water army will affect the evaluation of the movie?"

Shen Mengxi smiled: "First of all, rating websites, for example, Douban, Douban movies are the most valuable part of Douban?" And if it destructs itself in exchange for short-term gains? Then this website will be ruined, I talked to Douban's CEO A Bei, he is not a fool, he is still clear. ”

"Secondly, from a personal point of view? I've never seen any bad movie with a high rating, and I think good scores are often high? I think the average is often neither high nor low. From this point of view, Douban is doing well. ”

"Finally? Movies are mass media, remember when "Let the Bullets Fly" first came out? There are also a bunch of people who brush low scores? Is there a final evaluation that affects the box office of this movie?"

"Will that affect the box office?"

Shen Mengxi then replied: "The audience goes to see a movie? The most important reason is the subject matter, cast, and then evaluation, when the first wave of audiences watched the movie, the word-of-mouth of the movie has actually spread once in a small area, and the essence of mass media is that real gold is not afraid of fire!"

Yao Miao: "Then what do you think of the water army..."

"Don't mention the word water army!" Shen Mengxi waved his hand: "Some of our directors, close their eyes, refuse the audience's direct evaluation, set their positions first, anyone who gives a bad review and doesn't listen to it is a water army, I think the water army is really wronged... At that time, I said that the media could not be from the top down, why did Mr. Chen sue "Mantou", because within the scope of his cognition, the media is here to promote the movie, the reporters applaud, and the layout is reserved for exclusive interviews.

"The Internet era has subverted everything, it has its own logic, you can speak out, I can also speak out, although my voice is very small, but in the end it is a big voice! But the clique mentality still exists, and the people around you are still touting you,"

"Therefore, I advise these clamoring people to practice more internal skills, the box office has really little to do with the rating!"

"What would you do if your movie was hit one star?"

"What can I do? He may have diarrhea while watching a movie, or he may be in a bad mood and have a fight with his girlfriend or something... In the open field of public opinion, there is indeed a disorder in the evaluation of movies. On the scoring platform, there are both positive and bad reviews, and in the self-media, there are also malicious bad reviews that attract attention, and even "personal attacks".

However, with an open market and open public opinion, there will inevitably be pressure brought about by various unexpected circumstances. Having said that, will film works really be ruined by "one star"? Will the film ecology really be affected by "bad reviews"? But it may not be. ”

"Some movies can counterattack, and some movies will fail, which in itself means that the audience is becoming more and more mature and will no longer be easily deceived into the cinema by bad movies. ”

"Chinese films must have a belly that can tolerate "playing one star". Although the evaluation of netizens is not necessarily "authoritative", it is also a projection of the audience's voice. In the final analysis, it may be a much more important issue to really come up with works that can stand, spread, and stay. ”

"Thank you for your time. ”

"You're welcome..."

......

After a long period of water, Shen Mengxi was in a much better mood...

I was just interrupted and my mood was evacuated!

In fact, this thing is really Shen Mengxi's daily life - making a speech on the current situation and future of domestic films, talking about some personal impressions or something...

If you have time, you can give a few lectures and attend seminars by the way.

By the way, he applied to join the China Film Association last year and will serve as the next director, and after a few years, he will be qualified to be a professor at Nortel...

There is a chance to get a State Department allowance!