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When the two arrived at the construction base of the cattle processing plant, the topic also shifted from the pasture to the processing line. See. Wool, Chinese net

When it comes to cattle processing production lines, cattle filling and packaging lines are indispensable.

Qi Zheng squinted his eyes and asked Yang Ye, "Old Yang, you work in Yili, you should be no stranger to Tetra Pak, right?"

Yang Ye did not doubt him, nodded happily and said, "Of course you are not a stranger." Without Tetra Pak's strong support, it can even be said that there would be no Yili today. So are we also going to use Tetra Pak's packaging lines?"

Qi Zheng shook his head, "On the contrary, if I can, I don't want to cooperate with Tetra Pak." ”

"Uh......" Yang Ye was shocked when he heard this.

Tetra Pak, the relatively low-key Swedish company, is a global paper packaging giant.

There is a saying in later generations that most of the domestic enterprises led by Yili and Fierce Bull are working for Tetra Pak.

This is not an exaggeration.

Tetra Pak can be called the "arms dealer" behind the domestic industry battlefield, and the "arms dealer" plays the role of watching the fire from across the strait, and has always been the most vigilant object of Qi Zheng.

When domestic consumers step from the "soy milk era" to the "cow era", inserting a straw into a small hole in a brick-shaped soft pack, or tearing a small hole in the edge of a pillow-shaped vacuum pack, it has become an almost instinctive action, even if they inadvertently glimpse the triangular pattern of the Tetra Pak Aseptic package when looking at the nutrition facts list, they will not pay much attention to this inconspicuous logo.

In fact, not only karma, but also fruit juices and herbal teas have invariably printed this mysterious triangle on the outer packaging of the product - even if you don't know much about Tetra Pak, you will definitely be impressed by this kind of left and right source.

Speaking of which, Tetra Pak can become the biggest winner behind the Chinese industry, and it is also a business legend.

Tetra Pak, which entered the Chinese market at the end of the 70s, took the sales of filling machines as its main profit model, and did not make much progress in the domestic market.

It wasn't until the mid-90s that Tetra Pak met Yili, how to say that? As soon as Jin Feng Yulu met, he confirmed his eyes, and the other party was the object he had been waiting for.

Tetra Pak high-temperature sterilization technology and packaging technology helped Yili develop room temperature, Yili relied on the strong demand of the domestic industry market for Tetra Pak's orders, and the two companies hit it off.

After that, there were fierce bulls. When the Fierce Bull was just starting out, under the pretext of being nameless, the generous Tetra Pak reappeared.

Tetra Pak sold half of the filling and packaging equipment worth tens of millions of dollars to Fierce Bull at a very good price, and since then, Tetra Pak and Fierce Bull have formed a deep relationship.

It is rumored that when Fierce Bull was successfully listed, the Tetra Pak team serving Fierce Bull and the management team of Fierce Bull even hugged and cried together.

Thanks to the strong support of Tetra Pak, the grassland duo began to expand nationwide with the power of room temperature.

Although Yili and Fierce Bull have become giants in the industry by borrowing from each other, the biggest winner is Tetra Pak.

After the two industry giants drove room temperature sales, Tetra Pak packaged products were gradually accepted by the market, and Tetra Pak's industry position was also established, and then Tetra Pak showed its fangs.

Tetra Pak uses a special bundle model.

To put it simply, I can give you the equipment on credit first, and then you can repay it with the amount and price of the packaging materials, there is an identification code between the wrapping paper and the machine, and if you want to use my machine, you can only use my paper.

Because Tetra Pak's equipment is sold, if a customer wants to buy a Tetra Pak liquid production line, they have to invest millions of yuan at a time, and the sunk cost of eliminating the original equipment is also very high.

Tetra Pak's lease-like financing scheme has been welcomed by companies facing fierce land racing. That is, as long as the customer comes up with a payment of 20, it can be installed into equipment and put into production. In the future, as long as the customer orders a certain amount of packaging materials every year, he can be exempted from paying the remaining 80 equipment payments.

It is undeniable that the emergence of Tetra Pak aseptic packaging is of great significance to cattle transportation and has also opened the cattle era of the Chinese people.

But it's a deep road.

Tetra Pak got one. First of all, give the enterprise equipment, and guide the enterprise how to advertise, engage in marketing, and command them to do the market at room temperature, and wait until the room temperature is invincible all over the country, and Tetra Pak will successfully occupy the market.

In the most golden period of room temperature, there are only two factors that can really restrict the expansion of the company, one is the source, and the other is the production capacity of Tetra Pak.

Tetra Pak's influence in the domestic industry is evident from this.

The monopoly allowed Tetra Pak to make extremely high profits in China.

The cost of Tetra Pak packaging once accounted for 40 of the cost of each box of cattle, and for every cattle sold in Tetra Pak, the product company received 14 of the profit, and Tetra Pak received 34, so it is not an exaggeration to say that the company is working for Tetra Pak.

It wasn't until the state launched an anti-monopoly investigation against Tetra Pak and issued a huge fine that Tetra Pak relented a lot.

......

Qi Zheng analyzed Tetra Pak's wishful thinking, but he didn't expect Yang Ye at this level to be dumbfounded.

But as long as you notice this, it's scary to think about.

In the fierce staking industry, it has always been the product manufacturers who are in the limelight, and it is Tetra Pak that is hidden behind the scenes that makes a lot of money.

Yang Ye didn't ask, "Then we want to choose to cooperate with Tetra Pak's direct competitor?"

Qi Zheng still shook his head, "It's not that simple. ”

In fact, in addition to the criticized "bundling" model, Tetra Pak's technological leadership is also one of the reasons why it maintains a monopoly position.

There are forty or fifty companies involved in this industry around the world, and the quality of Tetra Pak products represents the highest level. The most direct embodiment is that Tetra Pak's bad package rate can be controlled within 1 in 10,000, while the average level of domestic enterprises is 2 to 3 per 10,000.

In addition, the difference between Tetra Pak and other packaging materials is also reflected in the storage time at room temperature.

The gap between the two will reach 2030. In other words, if the shelf life of Tetra Pak is half a year, other packaging materials may only be four or five months.

Therefore, people are really material.

"We also have to take into account the level of quality, and if its competitors are not on par with Tetra Pak, they are also weak. Qi Zheng said lightly.

Yang Ye was silent.

Qi Zheng continued, "But we have money in Jiagu and don't need Tetra Pak's credit model, and if it can give up bundling, it's not impossible to cooperate." Otherwise, I would rather pay more than a little price, but also to support the domestic paper packaging enterprises, and not allow Tetra Pak to be wild in the domestic industry. ”

Yang Ye nodded silently. He also realized that if Tetra Pak had a monopoly in China, it would be a disservice to the entire industry. Relatively speaking, it is necessary to pay a certain price to support its direct competitors.

"In fact, if you look closely, you will find that behind the dispute between the two camps of normal temperature and pasteurized fresh in China is also a secret struggle between Tetra Pak and American International Paper. ”

Qi Zheng further pointed out that Tetra Pak has actually intervened in the internal affairs of the Chinese industry.

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