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China's industry is like martial arts, and there are also disputes and alliances between the north and the south. Look at 'Mao's line, Chinese, and net

Nanpai specializes in pasteurized fresh, and they are all local brands, mostly based in southern cities, making a living from developed local consumer demand.

Pasteurized fresh is sterilized at a low temperature of 7285 degrees Celsius to preserve taste and nutrients, but it is usually only stored for a few days, limiting the scope of distribution. As a result, only cities within 300 kilometers of production are usually covered by the brand.

Beipai focuses on room temperature, using 135152 degree high temperature sterilization and Tetra Pak packaging, which can be distributed nationwide. Its representatives are the two heroes Eli and the fierce bull.

Relying on this, the industry has also formed two major organizations, the Association and the Association.

The former is supported by base-based enterprises such as Yili and Mengniu, and is affiliated to the Light Industry Federation. The latter is supported by local enterprises such as Guangming and Sanyuan, and is affiliated to the China Industry Association.

Over the years, the two camps attacked each other in wave after wave of war of words, and eventually the room temperature camp gradually gained the upper hand.

If it weren't for the open and secret struggle between the two factions, domestic consumers might not be able to figure out the real difference between pasteurization and room temperature until now.

Interestingly, Jiaguye is in the territory of the southern faction, but it belongs to the camp of the northern faction.

Yili and Mengniu in the room temperature camp mainly use Tetra Pak's room temperature aseptic packaging, while Pasteur companies such as Guangming mainly use the "fresh house" packaging of the American International Paper Company. Therefore, behind the wrestling between the two camps is the competition for the interests of the two international packaging giants.

Qi Zheng, who carried the memory of later generations, knew the outcome of this war, and the room temperature camp finally occupied nearly 70% of the share of the cattle market and won a big victory. With the acquisition of International Paper, its original market expansion plans for pasteurized carton packaging in China have also come to naught. As a result, Tetra Pak almost dominated the world.

However, at the current point in time, the war is in full swing, or rather, room temperature occupies a certain advantage, but it has not yet achieved an overwhelming victory. See. Wool, Chinese net

For the dispute between the two camps, Yang Ye is the most familiar.

"Now, the two camps have started a war of 'fresh'. Whoever can win this war will be able to control the mainstream discourse. And our room temperature camp will inevitably win in the end. Yang Ye said confidently to Qi Zheng.

The so-called "fresh" war is to fight for the right to mark the word "fresh" on the packaging.

Why does the word "fresh" cause such a big controversy?

In fact, in Qi Zheng's view, this is just a farce.

Originally, it was because the state required students to use all fresh and not powder. Therefore, experts suggest that labeling should be made with the distinction of whether to use sparse, and the specific work will be handed over to the collaborators.

As mentioned earlier, behind the association are local Babbitt enterprises. So Xie soon expanded the concept of this fresh mark, and changed it to be based on pasteurization or room temperature, that is, room temperature is not fresh after processing, so it should not be used as a student, which is equivalent to kicking room temperature out of the fresh camp.

At this time, the room temperature camp will definitely disagree! So he simply proposed, since this is the case, there is no point in labeling freshness, and everything cannot be labeled fresh.

Around the "standard fresh", the two camps launched a fierce war of words.

It is a matter of interests, not a battle of will.

Pasteur enterprises generally do not have sufficient sources and lack of development space for cattle breeding, but because of their proximity to the urban consumer market, they focus on "fresh cards" in marketing planning and win with fresh.

Room temperature enterprises have a unique source of high quality and low price, long shelf life at room temperature, highlighting "convenient" and pollution-free in marketing, and winning by price.

Through the simple label freshness, the former hopes to completely distinguish the room temperature from the "fresh" ranks, and open up different grades. Especially for local small and medium-sized enterprises, maintaining the word "fresh" is like grasping a life-saving straw.

The latter simply took a salary from the bottom of the kettle, stifled Pasteur's competitive advantage in marketing, and completely crushed the Pasteur camp in one fell swoop.

In fact, in the final analysis, most consumers may not know or even care about the precise definition of the terms pasteur, room temperature, fresh, etc.

But it is precisely these terms, which confuse outsiders, that divide them into different camps and give them competitiveness and great benefits.

In short, it's a piece of chicken feathers.

Qi Zheng reluctantly said to Yang Ye: "Actually, how much significance does this kind of dispute have for the entire industry? Everyone does not seek development in a down-to-earth manner, but is engaged in a war of words every day, and in the end no one is a winner." ”

Yang Ye was helpless about this: "There is a saying, how can you say it? People in the rivers and lakes can't help themselves." The industry is too chaotic, and often one party has not finished singing, and the other party has appeared on the stage. Even if we are calm, others will splash a basin of sewage and can't hide. ”

Of course, Qi Zheng understood this truth, he just watched a group of people dying, and he wanted to pull himself together, and couldn't help but complain a few words.

Things in the world are often so cruel that they will not mature until they are hit.

Qi Zheng can only hope that Jiagu Industry can not follow the trend in this round of fierce war, and finally grow into the mainstay of China's industry when the industry is reshuffled.

"In any case, Jiagu industry must have its own pace of development. In accordance with high standards to build its own ecological source base, the implementation of production and marketing integration; improve processing standards, appropriate mergers and acquisitions, expand the market share; and finally the brand building and channel construction ......"

Qi Zhenghe expressed his thoughts, and Yang Ye remembered it carefully.

After listening to it, he felt a little big, not because the goal was difficult, but because of the lack of people.

Jiagu industry is operated independently, and it must have its own management team.

He knows his strengths and weaknesses, he is good at management, but weak in marketing. Qi Zheng's requirements in all aspects are not low, and the management team must increase the number of talents who are proficient in marketing, where should they go?

After Qi Zheng understood his dilemma, he said with a smile, "After planting the plane tree, it has its own phoenix perch." You've built the platform well, are you still afraid that you won't be able to find talent......"

Before he finished speaking, he heard someone shouting "Boss Qi, wait a minute, Boss Qi!"

Qi Zheng was stunned.

A middle-aged man in his thirties with a slightly chubby hairline ran over from the direction of Luokou Village panting.

"You...... You are...... You're Boss Qi of Jiagu, right?" the middle-aged man stopped in front of Qi Zheng, braced his waist, and asked panting.

Qi Zheng saw that he didn't know anyone, so he smiled and nodded.

"I'm Qi Zheng, you're ......"

The middle-aged man gasped for breath and danced excitedly, "It's really you! Boss Qi, I'm here to ask for support...... Uh, no...... Ahem...... "I said so quickly that I choked."

The smile on Qi Zheng's face froze, and he looked at the middle-aged man in front of him who was coughing heartbreakingly with a confused expression.

Who's going to have such a heavy taste?

The point is, who is this thing?

......

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