Chapter 142 / Smile
The reason why the ratings of "Zhou Zhouxiu" are so exaggerated and all the way up is entirely because of the lack of publicity in the early stage, and the ratings base is too low.
The quality of the program itself is not bad, and now that there is enough exposure, the ratings have become more intense.
After two weeks of publicity, the ratings have gradually stabilized, and if they want to continue to rise, the increase will not be as fast as before.
As for whether the Weibo hot search propaganda can surpass "Magic Mengbao", Chen Ran has no bottom in his heart, and this thing can't be guessed.
Fortunately, the ratings of the two programs are different, otherwise according to the law of eliminating the other's strengths and weaknesses in the same period, the ratings of Magic Mengbao have increased so much, no matter how much Zhou Zhouxiu promotes, it is useless, the first thing is to really dream before you can think about it.
It's not just them who are nervous, Zhou Zhouxiu, and now the people in the Magic Cute Treasure column group are similar.
"Zhaonan Satellite TV's Zhou Zhouxiu is indeed menacing, our ratings have increased so much, they haven't decreased!"
Director Wang of the Magic Mengbao muttered, thinking that the ratings on his side would increase, and Zhou Zhouxiu would be widened.
Who knew that after two issues, not only did it not open, but the gap narrowed a lot.
The revision of the magic treasure is quite successful, and with the recent hard publicity, the ratings have reached a new height, but now the potential is basically gone.
Last week's gains were cut in half, and if there are no surprises, it will certainly only hover around 0.9% from this period.
If it had been put aside, they would have been very satisfied with the ratings.
They were the only ones in the late-night file on Thursday, and even the ratings of Rainbow Satellite TV's "Late Night Starlight Show" were robbed a lot, huddled aside and shivering.
The key is that there is also a Zhou Zhouxiu who suddenly came out, which makes their mood not so beautiful.
Director Wang of this show must have studied it, and when he saw that the other party's ratings were not affected by Magic Mengbao, he carefully investigated, only to find that the audience positioning of this show is different from that of Magic Mengbao, most of them are new audiences, and they didn't watch TV during this time period before.
If the starlight show is late at night, the two programs collide together, and they work hard to improve their ratings, they can naturally widen the gap between the two sides, but Zhou Zhouxiu is not affected, which is the most uncomfortable.
Ben came to this issue, and their propaganda effect was not very good, and they could gradually decrease it, but Director Wang saw this posture, gritted his teeth and decided to continue publicity.
It's one thing to keep the first position, and he also wants to see if the show can go to 1%.
The late-night show on Thursday has never reached 1% of the show, and it would be an honor for them to do it!
......
The two sides of the show are competing in secret, and when Magic Mengbao increased publicity, Director Wu Tao also got the news, he was not in a hurry, and according to the plan, he posted a lot of videos on Weibo first, as well as the preview of the next episode of the program.
When I saw that netizens' comments on the show increased and the arguments became more and more intense, I began to promote things.
Chen Ran doesn't care much about this, he is now putting all his energy on copywriting, and publicizing him is just making a suggestion, and he can't manage it if he wants to.
He is not blindly pursuing ratings in the show, and the arguments selected are all to be thought-provoking and reflective, and he may laugh when he watches it, and he will think about it after laughing.
If you want to have both laughter, hot spots, and depth, the requirements for copywriting are too high.
And the more famous the show is, the more careful it must be, and resolutely not have problems, whether it is on the earth or in this world, the originally hot program suddenly thundered and went wrong, and there are not too many examples of slumps after that.
The publicity about Zhou Zhouxiu on Weibo began, and Chen Ran also got the news that Zhang Fanzhi's new song was officially launched.
Zhang Fanzhi's current fame is not the same as before, coupled with the attention of the stars, the new song is just a warm-up, and it has been seen on many news channels.
On the day of the launch, there was also a more conspicuous promotion page on the homepage of Huaxia Music, on which was Zhang Fanzhi's half of a delicate face and the word courage.
After clicking in, it is Zhang Fanzhi's new song release page, because it is not time, it is not open for purchase for the time being, but the comments at the bottom of the page have covered thousands of floors.
When Chen Ran saw this scene, he couldn't help but rub his face: "She's getting more and more popular!"
The results of the last song were not as eye-catching as "The First Dream", but it also had some effect, allowing Zhang Fanzhi to maintain exposure, and now his popularity has increased instead of decreasing.
Many people have heard the songs in advance, and the variety shows on Zhang Fanzhi are not one or two, the time is inconsistent, and some have been broadcast two days in advance, but the new songs have not been launched, and fans can only listen to the clips on the show, but they are more looking forward to the time of release.
When the new song was purchased and unlocked on the hour, Chen Ran watched the song sales jump from zero to several thousand at once, and then break 10,000 in an instant, and the number of comments also increased wildly.
"First!"
"It's finally here. ”
"Hell knows how long I've been waiting, I've been refreshing the page, and the traffic is running out. ”
"I only listened to the chorus on the show yesterday, and I fell in love with it right away, and I waited so hard. ”
"When I was in high school, the school caught early love, and I walked with her at that time, but I didn't admit it when I was caught by the head teacher, she lowered her head in frustration, and was reprimanded by the head teacher without saying a word, and since then she has gradually become estranged. "As long as you look at you for sure, my love has meaning", if I had enough courage back then, what kind of ending would it be now? Unfortunately, there is no if, and some people miss it for a lifetime. ”
"If you don't get along with me, the circle of friends has never heard about me, you say it's a friend to a classmate, you don't have the courage to admit it, what else can I love you. ”
"There is no gossip, it is only me and you from beginning to end, unwilling to take this step, you say that you are afraid that I will be hurt, but you know what, because of your cringe, my heart has long been full of scars. ”
"Has the story collection started so early today? Move the table, eat melons, please start sharing the stories you have made!"
"I, Yong, Yuan, Xi, Huan, Liu, Yi, Yi!"
"Liu Yiyi went to take a bath, I will tell her. /Dog's head/Dog's head"
Chen Ran flipped through the comments and was amused by the comments of these fans.
He didn't have much time, and when he looked at it after an hour, the reviews were almost 20,000, and the sales exceeded the 50,000 mark.
Compared with the dismal start of "The First Dream", now "Courage" is really dreamy.
As long as the new song list is refreshed again, it will definitely jump on it directly.
Zhang Fanzhi's fame and singing voice, coupled with the quality of the songs, and the starry force, the energy that bursts out is very scary.
I still remember that when Lin Hanyun's new song was released, it was Zhang Fanzhi's specifications now, but the data of that song was completely incomparable with "Courage".
The time when new songs were released at the beginning of the year has passed, and there are not many powerful songs on the new song chart now, and according to the soaring data now, "Courage" is really likely to hit the top of the new song chart!
Chen Ran took out his mobile phone and sent a message: "The new song has a very good result, congratulations!"
After waiting for a while, Zhang Fanzhi sent a / smile and came over.