Chapter 141: I want to take the first
Chen Ran has been working in a boring position for the past few days.
The new episode of "Zhou Zhouxiu" was broadcast, and the ratings increased a lot, to 0.761%, which narrowly surpassed "Late Night Starlight Show" and became the second in the same period.
Seeing this result, everyone in the column group breathed a sigh of relief, everyone knew that the ratings would definitely climb to second last week, but they didn't expect it to be so difficult.
No one expected that this week's "Late Night Starlight Show" would invite a traffic star, and the ratings increased a lot.
If it weren't for the publicity of "Zhou Zhouxiu" to keep up, I'm afraid the ranking would still be stagnant.
"I didn't expect our show to be second in the same period, it's like a dream!"
Zhou Zhou looked at the ratings report and sighed, thinking back to the time when it premiered, it was only a little more than a month, and the results of the show can be described as earth-shaking.
Not only did the show get results, but he himself also quickly became popular on Weibo, and the number of fans skyrocketed, more than the official Weibo of the show!
"It's not a dream. Chen Ran smiled: "If you can only dream to the second, then this dream is too bad." This week, "Magic Mengbao" has undergone a small revision, and the ratings have increased a lot, and now our goal is to sit and look at one. ”
Listening to Chen Ran, whether it is director Wu Tao or the rest of the column group, they all feel that this is a bit difficult.
From the ratings at the bottom of the premiere, climbing all the way, in their opinion, the show has already created a miracle, as for climbing to the first place in the same period, everyone has thought about it before, but it was a whimsy when the show first started, and later it was also taught by the ratings to be a person, and they don't dare to think about it anymore.
Even if the ratings are soaring now, there is still a big gap with "Magic Cute Treasure".
The ratings of this issue of "Zhou Zhouxiu" have increased frighteningly, because of the spread of program publicity, this kind of propaganda audience is easy to saturate, and after this issue, there will be no obvious effect in the future.
And the ratings of this issue of "Magic Mengbao" have increased to 0.895%, and this is only the first issue of the revision, and the next issue will definitely break through 0.9 and reach unprecedented heights.
In other late-night files, there are naturally programs with higher ratings than "Magic Mengbao", but on Thursday, it has an unshakable status, and it is not ordinarily difficult to compete for the first place with such a program.
"We want to be number one, but we don't feel like there's much hope. ”
Director Wu Tao shook his head, he has always been quite confident in the show, but he is not too optimistic about winning the first place in the same period.
The program model of "Zhou Zhouxiu" is like this, it is a small-cost program in itself, and compared with the previous "Magic Mengbao", it is still much worse, not to mention that people have revised it at this juncture, and the ratings have risen sharply.
Director Wu Tao said: "I heard that "Magic Mengbao" is not just as simple as it is now, because the ratings of the parent-child program are good, Tomato Satellite TV has increased a lot of funds, and the revision of the program is only a trial broadcast, and it will gradually transition from a child star to a star's child. ”
Chen Ran was stunned when he heard it, did he not expect that the revision of "Magic Mengbao" still had such a meaning, did he think that it was too risky to let the celebrity's baby come up directly, so he came step by step?
However, this has nothing to do with them too much, first of all, the audience of the program is different, no matter how the ratings of "Magic Mengbao" increase, at most, it will affect the ranking of "Zhou Zhouxiu", and the impact on the ratings will be minimal.
Chen Ran didn't pour chicken soup into everyone, it's useless to talk too much about this thing, the shows don't affect each other, as long as you work hard to do a good job, you will naturally take the first place when you should take the first.
As for publicity, this is what Chen Ran wants to discuss with Director Wu Tao.
Because of the advertisement, Chen Ran reminded Director Wu to take the opportunity to fight for funds, originally the station mentioned it once, which is already very generous, but he can't stand other people's small-cost programs to make money, the profits are too high, and Director Wu Tao is thinking about the show, and the director directly approved it with a wave of his hand.
Their show is quite rich now, and they don't have to pick and search as much as before when promoting.
Chen Ran said: "Director Wu, there are more controversial points in our next issue, after you wait for the show to finish, you will buy hot searches on Weibo to promote it and see how much ratings can be improved." ”
"Now that the propaganda in the station is still there, will it be a bit of a waste for us to do this?" Director Wu Tao asked in amazement.
Now some stations pay more attention to the program, and the publicity plan is also very hard.
He plans to keep the funds and wait for the ratings to stabilize, and then buy advertisements to increase the popularity of the show.
Then Director Wu Tao reacted and asked in amazement: "You don't really want to win the first place, do you?"
"Why not?" Chen Ran said: "Our show has come to this point, it seems to be a miracle, but it actually depends on the quality of its own program. Even if the ratings were poor when it premiered, I didn't expect it to be cut because the quality of the show was good enough. Now that the publicity keeps up, it is possible to take the first place, why don't we follow. ”
People are like this, if they can take the first, no one wants to take the second.
For example, director Wu Tao, the show has been able to climb to the present, he is quite satisfied, and he does not dare to expect to be able to win the first place in the same period.
But Chen Ran's words made him a little scrappy.
Also, try hard anyway, if you can't get it, you'll lose some funds, and if you get the first place in the same period, you'll make money.
At his age, he has done a lot of shows, but the best result is the current "Zhou Zhou Show", if he can get the first place in the same period, he feels that he will retire on the spot, and he has no regrets.
In the end, Director Wu Tao nodded, planning to buy hot search publicity after the next issue is over, according to what Chen Ran said.
The video of "Zhou Zhouxiu" has been discussed a lot on Weibo, and it has been popular for several consecutive issues, and he is now worried about whether it will be effective if he continues to advertise on Weibo.
It's Friday again.
The ratings came out, and "Zhou Zhouxiu" almost broke 0.8%, and the ratings increase dropped a little.
The ratings have risen, the ranking has not changed, and it is still second, but it has left behind the third "Late Night Starlight Show".
But the ratings of this issue of "Magic Mengbao" not only did not fall, but hit a new high!
"If you follow his trend, it may not take two or three episodes to break 1, how can we catch up then?" Director Wu Tao inhaled a little, the ratings of this show seem to be a little difficult for them to be a late-night file.
"Why did you come across the revision of "Magic Cute Treasure"?"
Director Wu Tao didn't figure it out, if it weren't for the revision of "Magic Mengbao", their current rise would definitely be possible if they wanted to be the first in that period!
The current ratings alone can catch up with the previous ratings of "Magic Cute Treasure".
I have to say that this revision is quite successful.
Chen Ran looked at it for a while, shook his head and said, "It can't continue to grow like this, and now it is estimated that it will touch the ceiling." Buy hot search publicity, it's time!"
Director Wu Tao's face is cautious, can he surpass "Magic Mengbao" and sit in the first position in the same period, but it depends on this wave of publicity.