As early as 2012, the mainland box office had surpassed that of Japan and became the second largest market in the global film market after Mi Lijian.

Although there are many bad movies in China now, and sometimes there is no movie to watch for a month or two, the industry is indeed about to enter an era of unprecedented prosperity.

Countless visible and invisible capital from home and abroad has poured into the film industry.

A large number of movies were also released in November, and behind these twenty or thirty movies, there are dozens of capitals.

"Dew and Red Face" starring Liu Yufei knows that it is a dog blood film just by looking at the name, the dog blood in it is enough to drown an elephant, and there are 16 producers behind this film.

In addition to ordinary film and television companies and new capital involved in the film and television industry such as Ahri, there is even a large education company specializing in professional examinations for teachers, lawyers, civil servants and other industries in the producer, which invests in films under the slogan of not separating culture and education.

The more investors behind it, the more resources there are, but even with so much capital pushing it behind, the box office of the movie is not very good.

The first day is more than 10 million, three days are 30 million, ten days are 50 million, and the box office is like this, don't think about breaking 100 million.

Facts have proved that no amount of capital power can play a decisive role in the box office of the movie.

is almost a wholly-owned love movie "The Best Life of a Coquettish Woman", such a title that persuaded him to quit, and it got more than 80 million box office in three days in the first weekend.

The story of the movie is very simple, it can be told in one sentence, Zhou Xun's setting in the movie is a female man, because he is too man, and his crush on his male girlfriend Huang Xiaoming falls in love with other women.

After that, Zhou Xun changed his mind and worked hard, and his image changed into a hairy essence, so he defeated other women, and successfully became Huang Xiaoming's girlfriend.

The process of the female man's transformation into a semen must be very contrasting, and it is funny, and the movie wins because it is witty and interesting, and then it also plays a little colored edge ball.

After all, the selling point of the movie is the movie itself, and no matter how much resource promotion is behind it, it is not as important as the movie itself.

It's still okay to have a good time in the film "Spoiled", if it weren't for the title to persuade him to retire, the box office is estimated to be higher.

However, it's a pity that most of the current movies can't even make the audience happy.

It is rare for Huayang Media to have a big movie, but it is estimated that they will not be happy, because another Hollywood blockbuster "Fury" they invested in hit the street at the box office.

In the whole of November, there is only one movie left that sells better, "Male God and Men 2", and the box office is close to 200 million in half a month after its release.

In addition, there is a big production "Wong Fei Hung: Heroes Have Dreams", which made the generation of grandmasters in the audience's impression into a gangster and a gangster film.

In addition, although there are many other movies, there are six or seven new films released every week, but they don't make much splash.

November is also a hot schedule, but 90% of the dozens of large and small capitals that spilled money into it had to leave empty.

Throughout late November, all eyes of the film industry were focused on the upcoming "Rejuvenation", which has become the hottest movie of the moment since the first trailer, and there is no one.

Even if "Taiping Wheel", known as the Oriental Titanic, or Jiang Wen's new film "One Step Away" have started to be promoted, they will not have any impact on "Rejuvenation".

For many years, one after another acclaimed and popular classic movies have made Li Qian's films the most concerned movies by most audiences every year.

After the release of the two trailers, the exclusive pre-sale began, with a seven-day pre-sale of up to 114 million.

The trailer is also being sent out at a frequency of every three or four days, and the poster is constantly updated, so that audiences across the country can feel that the movie is just around the corner in real time.

Entering December, the real Chinese New Year has arrived.

No. 1, the pre-sale of "Rejuvenation" continues to rise as the release approaches, reaching 25 million.

However, it has also reached a bottleneck, after all, not all audiences use mobile phones to book tickets in advance, and even the pre-sale of "Rejuvenation" has made some audiences start to try to book tickets in advance with their mobile phones.

On the 2nd, there are still two days before the release of the movie, and the single-day pre-sale has reached 28 million, and it is close to breaking 30 million on the last day tomorrow.

Nine days of pre-sale have passed, and the pre-sale box office of "Rejuvenation" is also 167 million.

80% of the 167 million box office pre-sold was concentrated in the four days from Thursday to Sunday of the first weekend, and the Thursday of the first day of release accounted for one-third of the first weekend.

In other words, before it was released, the box office of "Rejuvenation" reached 45 million on the first day.

This is already the first-day box office figure that most movies need to look up to, and in the current domestic market, there are only a handful of movies that can reach this number at the first-day box office.

Blind people can see that as long as the reputation of "Rejuvenation" is not bad, it is going for the record.

The Lunar New Year file hasn't started yet, and the result is not far from ten, which can't help but make people feel a little excited, especially the producer who has a movie released in the Lunar New Year.

.......

"More than 40 million first-day pre-sales... It's insane!"

Even after the pre-sale broke 100 million, Huang Zhongjun, who was about to become numb when he saw the pre-sale data every day, couldn't help but have the urge to scold his mother when he thought that the movie would be released tomorrow.

Huang Zhonglei, who has a relatively bad temper, was surprisingly quiet at this time, no longer scolding, but said helplessly, "The online ticket purchase market only accounts for less than 30% of the total box office, so if it goes on like this, won't the box office of "Rejuvenation" get 200 million on the first day?"

That's right, after all, there is a one-day pre-sale today, plus online ticket purchases on the first day tomorrow, all online tickets will cost seventy or eighty million.

Divide it by 30% proportionally, and 200 million is undercounted.

"No, no, no!"

Huang Zhongjun was frightened by the number that came out of his younger brother's mouth, 200 million on the first day, that is really going to heaven.

"The online box office does only account for 30% of the total box office, but at that time, the overall popular movies were different, and the online tickets for "Transformers 4" in the summer file accounted for half, and "Rejuvenation" still had discounts, plus the movie was so popular, it is estimated that the proportion will be higher.

Moreover, this film is 150 minutes, and the duration is disadvantaged, and there are two fewer shows than normal movies in a day. ”

The length is too long, and the two brothers can only comfort themselves, completely ignoring the fact that "Transformers 4", which won nearly 2 billion box office in the summer, even reached 165 minutes.

......

The pre-sale box office approaching 200 million made all the producers participating in the Lunar New Year feel a little frightened.

The youth film "The Year in a Hurry" produced by Guangxian is scheduled for the 11th, and it will be released on the same day as "Taiping Wheel", even if it is a small-budget movie, it is also a lot of pressure.

Although "One Step Away", which was released on the 18th, was half a month apart, it paid Wanda with a high guarantee, and the pressure was not small.

It is not only the film and television companies that feel the pressure, Li Qian's second time to engage in exclusive agent online tickets, has also forced other ticket-buying platforms, including industry boss Grava, to have nowhere to go.

A "Thai Embarrassment" directly made the market share of future movies skyrocket by more than a dozen points, this time "Rejuvenation" is even more popular, and after the movie is drawn, I am afraid that it is possible to double the market share.

This unreasonable way of competition also made Grava, Meituan, Dibao Films, and QQ Movies gnash their teeth, and even have the urge to boycott the films released by the film industry in the future and not sell their tickets.

However, not selling tickets for future films, that is not returning the customer to the opponent.

Take 10,000 steps back, now they want to help Li Qian sell tickets but don't sell tickets, and it's not their turn to sell Li Qian's films.

An unsolvable problem has also cooled the enthusiasm of other capital for the investment of various ticket-buying platforms.

Ticket-buying platforms are also thinking about ways to face the dilemma, but there is only one way to think about it, that is, they also have movies that can retain users to sell tickets, otherwise you will always not be able to buy tickets for the movies you want to watch on your platform, and sooner or later you will have to uninstall them.

As a result, various platforms began to keep in close contact with major film and television companies, hoping to find such a movie that could retain users.

There are many things hidden behind the pre-sale explosion of "Rejuvenation", but for Li Qian, these are not important, with the absolute core advantage in hand, he doesn't care about what his opponent wants to do at all.

Today is also the day of the premiere of the film, and the venue of the premiere is set at the Science and Technology Museum.

I have been to the Great Hall of the People and the CPPCC Auditorium for several premieres before, but this time I simply changed it to the Science and Technology Museum.

The Science and Technology Museum has a 30-meter-wide and 22-meter-high giant screen, which can seat more than 600 spectators, and the place is large enough.

Since the afternoon, Li Qian has been preparing for the premiere, leaving at half past three and arriving at the place at half past four.

Although it is not a blockbuster, just a drama, and there is no big battle, but the momentum is not small at all.

In addition to the 200 tickets that were scattered, there were more than 400 movie tickets in circulation, but there were more than 400 fans who came to the Science and Technology Museum.

In addition, countless reporters, media, and self-media from all over the country have blocked the water around the science and technology museum.

......

Li Qian arrived at the Science and Technology Museum at half past five in the afternoon, and the red carpet show had been going on for a while before that, and the momentum could be heard from afar.

When the convoy arrived, Li Qian took Chen Kun, Tong Liya, Gao Yuanyuan, Duan Yihong, Zhang Yi, Jiang Wu and others to get out of the car and step on the red carpet.

Facing the sound of camera shutters from many media and the applause of fans, he walked this short red carpet.

"What a passion!"

Several actors who starred in Li Qian's movie for the first time have just experienced the most solemn treatment from the audience and the media since they started their careers, and they can't help but sigh in their hearts.

When you get off the red carpet, you have to face the reporters who are waiting for you.

"Director Li, congratulations on the release of your new film. ”

But this time, a reporter didn't ask questions at first, but began to say goodbye, which made Li Qian a little surprised and a little happy.

However, then the lost happiness also dissipated without a trace.

"Director Li, why do you scandalize Ma Qingyang and Ma Huaqian so much in the movie, especially Ma Huaqian, are you also dissatisfied with the game he developed that poisoned Chinese teenagers?"

A reporter is a reporter, don't expect them to stop, this opening made Li Qian secretly say, good guy!

The trailer about Erma has caused a lot of impact and heat, but in addition to ridiculing, some people think that Li Qian is deliberately making fun of them.

Ma Qingyang's mouth is Piliso, and he often pours chicken soup to the public, and his reputation is very good, but Ma Huaqian is different, young people almost don't say that he is good, and he is scolded when he mentions it.

On the contrary, they felt that Li Qian was very relieved to cancel Ma Huaqian, and they used Ma Huaqian to disguise himself as a woman to "seduce" others to chat on the Internet to cancel.

Even, it was on the financial media.

"Ugly?"

Li Qian was a little surprised in the face of reporters' questions, "Many of the plots in "Rejuvenation" are real, including the plot about the participation of the two Ma Dong, and I am also very grateful to the two Ma Dong for joining in.

In fact, I also read everyone's comments, I won't say much about this, I just want to say that the experience of the two Ma Dong is actually very meaningful, which is why I picked these two experiences to shoot. ”

There was no positive answer, and the reporters hurriedly asked, "We all know that this is their real experience, but everyone has times when they make a fool of themselves, isn't it ironic that Director Li just filmed the experience of the two Ma Dong making a fool?"

It's worthy of two horses!

Li Qian sighed with emotion, this is the scene of entertainment news, and it stands to reason that it has nothing to do with entertainment news, unless it is major news, these reporters will not pay so much attention.

They can keep asking Erma, which means that Erma's influence is not only limited to the Internet industry, but also the hot news about them can be used as entertainment news.

Li Qian also patiently continued to deal with it, "I don't think it's a fool, on the contrary, I think these are two very valuable experiences, which are very meaningful for the movie "Rejuvenation" and the era when it happened. ”

......

After dealing with reporters, Li Qian also entered the giant screen screening hall of the Science and Technology Museum, and the premiere officially began.

The host of the premiere is still Tu Wei, the host of the movie channel, and Li Qian also said hello to her.

"Hello Tu Wei, we have to meet once a year, and we can be regarded as old friends. ”

Tu Wei said with a smile, "Director Li is wrong, who said that we meet every year, didn't we see each other last year, right, not only did we not meet last year, but the audience didn't see you last year, everyone has been waiting for your movie for a long time, looking through the autumn water, everyone said yes!"

is worthy of being a senior host, the microphone is facing the audience, and the audience shouts "yes" loudly, and the atmosphere is immediately mobilized.

Li Qian has also seen all kinds of scenes, and there is no problem in dealing with this kind of small scene, and he also smiled and said, "I have heard such a sentence, all encounters in this world are long-lost charges, and what I want to say is that all long-lost charges are for better companionship."

The difference in the past year, I also want to be able to meet you with a better attitude today, so that everyone can see a better movie, and I hope that in the next movie "Rejuvenation", I can accompany all the audience and spend a better 150 minutes. ”

Li Qian, who has always been serious, suddenly came to such an affectionate remark, which made the more than 400 audience members in the audience a little unaccustomed, feeling a little cold and giving them goosebumps.

Tu Wei also immediately answered, "It seems that after Director Li finished filming a love movie, people have become much more affectionate." ”

Tong Liya next to her pursed her lips when she heard this, that is, in the face of outsiders, Li Qian would say anything beautiful.