"Congratulations to Director Li, "Rejuvenation" has just released the first trailer, which has caused such a big response, and it is another phenomenal movie. ”

Li Qian and Chen Wu, who is in charge of the Penguin Entertainment Division, met at the company, and Chen Wu started the touting mode as soon as he came.

Looking at the development of the industry in recent years, Director Li really single-handedly raised the overall market of the industry, if it weren't for Director Li, the industry would not have developed so well. ”

Mr. Chen said seriously. ”

Li Qian waved his hand and said with a smile, "In a sentence on the Internet, we are standing on the tuyere, and we just happened to encounter the outbreak of the industry, which complements each other." ”

"Director Li, this is too modest. Chen Wu smiled, although the purpose of saying this was to praise Li Qian, but in fact it was not to praise, this is the truth, and anyone with a discerning eye can see it.

Then Chen Wu got down to business, "Director Li, director Xu Ke's "Ghost Blowing the Lantern" has been filmed, when will it be released?"

""Ghost Blowing the Lamp"?"

Li Qian vaguely guessed Chen Wu's intentions, and he didn't hide it from him at the moment, "It's been a while since the filming was completed, and I'm still doing special effects, and I guess I'll get next year's summer file at the earliest, or I'll celebrate the New Year." ”

"That's right. Chen Wu nodded, and said with a smile, "The ratings of Jiangning Satellite TV, the TV series "Exquisite Ancient City" in the summer vacation broke a record, and it can be seen that the audience is also interested in this kind of tomb robbery-themed movie, so I wonder if it is time to put another tomb robbery "Tomb Robbery Notes" on the big screen." ”

The "Exquisite Ancient City" TV series was launched during the summer vacation, although there are only 12 episodes, but it is done according to the standards of American dramas, and each episode is more than 60 minutes, which is the length of an online movie.

After 12 days of broadcasting, the ratings peaked from the first day, and then they got higher and higher day by day, setting a record for this year's ratings.

The number of single episodes broadcast on the Internet is even more record-set, after all, TV broadcasts also have to consider older audiences and housewives and women, and most of the audience on the Internet is basically young people.

The TV series exploded, and the audience has been looking forward to Xu Ke's movie version, which also gave Chen Wu the idea of adapting "Notes on Tomb Robbery".

In fact, it is best to release the TV series simultaneously in the summer of this year, so take advantage of this shareholder wind to take off directly.

But it's obviously impossible, it hasn't been filmed yet, such a complex film is not so simple, so it can only borrow a lot of wind, that is, the popularity of the movie "Ghost Blowing the Lantern".

However, for fear that Li Qian would misunderstand, Chen Wu still explained, "Actually, I think it's good to have a movie of "Ghost Blowing the Lantern" and "Tomb Robbery Notes" every other year, after all, it is also a new theme, and the audience will not be aesthetically fatigued, and we can also avoid competition." ”

is the same as Li Qian thought, in fact, he knows that Penguin Film and Television has been preparing for film and television adaptation.

The adaptation of the TV series has already started, after all, it is related to an important part of the penguin entertainment strategy, and the film and television adaptation is indispensable if the singularity Chinese network wants to further expand its value.

As announced now, the head online article "Breaking the Sky" has announced that it is in preparation and is writing a script.

Not only is the penguin with the largest station in China, but all major companies are tuning IP this year, and the price is rising like a rocket.

The TV series chose the level of "Breaking the Sky", and the movie will definitely choose a movie with similar popularity, after all, the beginning is very important.

The most stable now is undoubtedly the same type of theme after the fire of the TV series "Exquisite Ancient City".

"This is a project of Chen's head office, so there is no need to ask me," Li Qian shook his head and said, just rub the heat away.

Seeing that Li Qian was not unhappy, Chen Wu also breathed a sigh of relief.

As the vice president of Penguin, he is also the number one person, but Li Qian far surpasses him in terms of wealth, influence, and social status, and he is in charge of the entertainment division, which is necessary for Li Qian to be good friends in this industry.

Therefore, even if you are the vice president of Penguin, you still lower your posture a little in the face of Li Qian.

"Director Li also thinks that "Notes on Tomb Robbery" is suitable for adapting the movie, is it inconvenient to guide it?"

Li Qian shook his head, "To be honest, this book is not very suitable for adaptation, "Ghost Blowing the Lamp" is actually a third-person adventure, while "Notes on Tomb Robbery" is a suspense from a first-person perspective, which is fundamentally different.

"Notes on Tomb Robbery" focuses more on the creation of human characters, but as far as the storyline is concerned, there are too many problems, countless pits, and at a cursory glance, there is not even a complete system structure, as if it is constantly compiled in order to create suspense and bizarreness, and it is easy to make up without logic.

Of course, these are not the main ones, finding a good screenwriter can solve them, and the most important thing is that the core of "Ghost Blowing the Lantern" is strange, and it is ultimately attributed to the traditional culture of natural physics.

And the spiritual core of "Tomb Robbery" is - evil, which is ultimately attributed to ancient myths and intrigues, there are really ghosts in it, which are more scary and exciting, it seems that even Hades has come out, and this aspect of review is a problem. ”

The story is weak, there are many bugs, and it is difficult to review.

Chen Wu immediately summed up three key points, the first two screenwriters can make up for it, but if it is reviewed.

"I understand that there can't be ghosts, it should be no problem to change all of them to monsters, and that Hades, this is no problem, "Journey to the West" and "Liao Zhai" have been filmed in several versions, and there are also Hades in it. ”

"The king of Hades in "Journey to the West" appeared as a fairy, and in "Tomb Robbery Notes", it is a ghost, and it is not a question of whether to change it to a monster, the problem is that the ghosts in "Tomb Robbery Notes" are more scary, the monsters are too scary, and the light and light care still can't get by, but if it is not so scary, it is missing a very important highlight of this book. Li Qian explained.

"That's going to have to be done by the artists to figure out how to design it. Chen Wu nodded, it shouldn't be a big deal, just design it according to the horror level of "Ghost Blowing the Lantern" when the time comes.

Anyway, "Ghost Blowing the Lantern" will be released in the summer next year, and it will only take half a year, just this half a year to write the script and prepare, and then change the ghosts according to it.

Open-book exams, can't you copy it, it's an old tradition.

Then, Chen Wu and Li Qian talked about the cooperation of a number of projects, the TV series "Ghost Blows the Lantern" is a big hit, and the movie will be a big hit if there is no accident next summer, which can be regarded as completely opening up the market and prospects of online adaptation.

However, Penguin Film and Television is a layman in this regard after all, although he is already working on the acquisition of film and television production companies, he still wants to cooperate with Li Qian.

According to Chen Wu's idea, he cooperated with Li Qian for three years, and after three years, the film and television adaptation market was completely mature, and the production business of Penguin Film and Television was also mature, so he began to produce independently.

Relying on countless online libraries, as long as there is enough production team, seven or eight film and television dramas a year, coupled with Penguin's marketing ability and Penguin Video, Penguin can immediately become a giant in the industry.

At that time, the closed loop of the large entertainment industry chain can be completed, and Penguin's entertainment business department is a complete entertainment industry chain, and then monopolizes most of the industry.

Seeing off the happy Chen Wu, Li Qian shook his head secretly.

How can this industry be so simple, the plot of "Tomb Robbery Notes" relies more on the brain, and the main characters are in their early 20s, actors of this age are definitely not as reliable as the Mesozoic, plus they are all about to become fantasy, so it is not so easy to change.

And there are not many directors who can shoot this type of director in China.

However, it doesn't matter what Li Qian looks like, the original version of the "Tomb Robbery Notes" movie starring the two little fresh meats is not good, the two young men don't look good, they are deliberately funny, and they are rotten.

Li Qian turned around and went to Du Yang's office and listened to the publicity plan of "Rejuvenation".

In fact, there are a lot of highlights in this movie, and there are many directions for publicity.

Whether it is the War to Resist Rice and Aid Korea, or the rejection of the application for KFC when I was young, the second horse that pulls people in women's clothing, or the emotional drama between the male protagonist who grows backwards and the female protagonist who grows normally spans decades, it is a great highlight.

"Director Li, after the big sale of "Wolf Warrior", the war scene should be a good selling point, especially the ice sculpture even that part, I feel shocked just thinking about it, but when it comes to the promotion of the two horses, do you have to ask for their opinions first?" Du Yang had some doubts about this, after all, he was a wealthy man in China, and these two scenes were not very glorious.

"Don't worry, since they are all willing to act, they won't be afraid of making a fool of themselves, anyway, the audience will still see it before the movie is released. Li Qian smiled and said, "But don't go too far, the cut trailer is enough, no need to add oil and vinegar." ”

In this way, Du Yang has nothing to worry about, "Director Li can rest assured in this regard, and it is impossible for the marketing channels of the two major companies, Penguin and Ah, to scandalize their bosses, unless they don't want to do it." ”

"That's right, the second trailer will be released in two days, I think the audience must be looking forward to Erma's appearance in the movie. ”

......

On Wednesday the 12th, five days after the first trailer, Li Qian took the lead in releasing a trailer about Erma on Weibo, with the title:

On December 4th, come to the cinema to see Ma Dong!

There are no bells and whistles, just a few simple words.

Weibo is already a must-read for many people every day, and now after the first trailer of "Rejuvenation", the popularity is very high, and there are constantly people leaving messages under Li Qian's Weibo, and netizens immediately found the freshly baked trailer.

"New trailer? ”

"Occupy a couch. ”

"Bench. ”

After typing a few words casually, netizens clicked on this video.

As soon as he appeared, he walked into KFC with a little green flat head to apply, but was rejected by Wang Yaoqing, a successful person who speaks Baodao Mandarin, and his tone was quite contemptuous.

The trailer is relatively short, and when Xiao Pingtou was about to leave, he was stopped by Chen Kun, who was eating in the store, and the two looked at each other.

As soon as the screen turned, it was already in the Internet café, and the two of them were surfing the Internet together, chatting with people in the chat room on the screen of the desktop computer with big heads.

gave a close-up of the screen, and several men could talk to a girl hotly.

The camera is getting closer and closer, and I want to wear it into the computer screen.

Suddenly, the camera turned, and in a simple office, Ma Huaqian, who was also a little young, was wearing glasses, typing on the keyboard with a shameful face, and stopped to tangle from time to time.

And on his computer screen, officially Chen Kun and their chat just now, Ma Huaqian is the "girl" who chatted with them.

The trailer of more than 30 seconds ended here, and at the same time, netizens who had just watched the trailer shouted at almost the same time.

"it!"

In less than ten minutes, Li Qian's Weibo has been swiped by netizens' messages.

"I'll go, and that's how the two horses appeared. ”

"Good guy, I'm a good guy directly, Li Qian arranges the two horses like this, aren't you afraid that they will be angry?"

"Seeing Ma Huaqian pretending to be a woman and chatting with others, I laughed straight to the point of spraying rice!"

"Li Qian is really a ghost, this kind of plot can be imagined. ”

"Art comes from life, Li Qian won't pretend to be a girl and chat with people on QQ before. ”

"I suddenly remembered that when I played the game before,There's a configuration in the union.,The QQ in the group is a girl's avatar.,It's the same as a girl in the space.,The tone of the chat is also like a girl.,A group of people in the group added.,It turned out to be a man later.。 ”

"I've also encountered it, and I took in a mage apprentice, and he said that he was a sister paper, and he wouldn't let me bring it if he couldn't play!"

"I can't wait for the movie to be released now, so it's worth the ticket price. ”

"I remember that there seems to be such a thing, I forgot where I read the news, Ma Qingyang was rejected because of his appearance to apply for KFC, Ma Huaqian pretended to be a woman to chat with them in order to keep the netizens in the chat room. ”

"No, is there such a thing?"

"I'll it, this is a proper black history. ”

"I didn't expect the thick-eyed Erma to also have this past, which completely subverted my impression. ”

"Ma Qingyang is better, Ma Huaqian didn't expect that there would be such a sullen time, it turned out that he was all pretending to be serious. ”

"I think Ma Huaqian is quite good, I met me once, I was quite shy and cute. ”

"It's over, someone actually said that the old horse is cute, what's wrong with this world. ”

"Not to mention, the young old horse in this trailer is exactly the same as himself, and he is indeed a little shy, like a shy big boy. ”

......

Erma is a popular figure on the Internet, and their companies and products have been used by every netizen, and everyone is very familiar with them.

These two plots, one more spoof and funny than the other, immediately spread all over the Internet, and they were much more popular than the first trailer.

The popularity of "Rejuvenation" is getting higher and higher day by day, and more than a week later, on November 24, ten days before the release of the movie, the exclusive pre-sale of the future movie APP ticket purchase platform has also begun.

Previously, because of the exclusive pre-sale of "Thai Embarrassment", the market share of Future Pictures directly exceeded 10% from the original two or three points.

And with the fact that only future movies have tickets sold from beginning to end, by the time the movie is drawn, it has accounted for 25% of the market.

Although it slowly slipped after that, after all, Grava's service was better.

However, it is still able to maintain a market share of 17%.

It is equivalent to going from zero to 17%, and Li Qian is already very satisfied with this result.

This time, "Rejuvenation" is also the exclusive agent of online ticketing for future films, and it is also one of the distributors of the film.

The double success of "Thai Embarrassment" has proved that the audience will not stop watching movies just because they want to download another platform, after all, which one is not under this APP, the substitution is too strong, and it doesn't matter which one is next.

As soon as the pre-sale opened, the box office began to rise sharply.

After all, it is Li Qian's movie, and the movie is full of highlights, and you can get a red envelope of a few yuan if you buy a ticket in advance.

A full day has passed, and the advance box office of "Rejuvenation" has exceeded 7 million.

This is only the first day, and the pre-sale has exceeded 7 million, which is higher than the box office of many movies in one day.

The next day, the pre-sale directly exceeded 100 million, and the subsequent three consecutive days exceeded 100 million.

On Saturday the 29th, the single-day pre-sale was as high as 19 million, and on Sunday the 30th, it broke 20 million.

Seven days of pre-sale, the total box office has reached 114 million.

The seven-day pre-sale was 114 million, a figure that directly frightened all people in the industry.

There are still three days of pre-sale in the future, and if it is calculated at more than 20 million a day, wouldn't it be a pre-sale of 200 million!

Hiss!

How terrifying!