Ma Xiaogang has been on the hot search for several days by netizens, and it is almost one of the biggest entertainment news at present.

even overshadowed Huang Xiaoming and Yang Ying's wedding, Yang Ying took out a certificate from the hospital to prove that he had never had plastic surgery.

and Kwok Fucheng's love, which set off a craze for male stars to pursue Internet celebrities.

Of course, there is also a new actor in the large-scale TV series "Prison Storm", but this time the arrested ones are not as famous as Prince Long, and the movement is a little smaller.

The topic of hanging silk has also attracted discussions from many well-known people, such as a writer Fang Fang who strongly supported Ma Xiaogang.

The controversy has been with Ma Xiaogang, until the premiere of "Lao Paoer", Ma Xiaogang was inevitably mentioned.

The reporter asked Ma Xiaogang if he was ready to apologize to ordinary people for his inappropriate words and deeds.

"Apologize?

Ma Xiaogang looked surprised, looking at the reporter like a fool, "A lot of words on the Internet now are really disgusting, the key is that they are generally accepted."

In this era of sleek life, I just don't like to follow the trend, I'm just like that, I like to talk about some of my own reasoning.

The popular names of hanging silk, tearing, and small fresh meat are all disgusting words in my opinion, and I have to make this reason clear!"

In terms of reasoning, Ma Xiaogang is really not afraid of anyone.

The reporter didn't care about Ma Xiaogang's eyes, but his eyes lit up, and then asked, "But Director Ma, Wu Yifan and Li Yifeng are also small fresh meat, do you think they are also disgusting?"

As soon as these words came out, other reporters in the audience praised this colleague in their hearts.

And the two young people on the stage immediately became calm.

However, Ma Xiaogang retorted with righteous words, "In my opinion, the two of them have nothing to do with Xiao Xianrou, you look at these two young men who are tall and angular, even if they play tough guys, it's no problem, how can this be considered Xiao Xianrou."

Ten years ago, Xiangjiang had Xie Tingfeng and Wu Yanzu, and now the two of them are no worse than Xie Tingfeng and Wu Yanzu ten years ago, do you say that Xie Tingfeng and Wu Yanzu are little fresh meat?"

“......”

The reporter who asked the question was speechless, if the two of them were more handsome than Xie Tingfeng and Wu Yanzushuai, wouldn't it be echoing Ma Xiaogang.

However, Wu Yifan and Li Yifeng are also the most popular little fresh meat in China, especially after the latter's "Ancient Sword Strange Tan", which became popular after "Ancient Sword Strange Tan", and the TV series "Tomb Robbery Notes" that was broadcast in the summer vacation broke a record.

I didn't have a chance to interview these two people individually, so how could I offend them.

Seeing that the reporter had nothing to say, Ma Xiaogang was very disdainful, the combat effectiveness of this reporter was almost the same as more than ten years ago, and the reporters of that year all relied on the pen to eat, and the writing and language skills were outrageous.

And now, they are all relying on blind fabrication to win eyeballs, and their combat effectiveness has dropped by N levels.

Ma Xiaogang, who defeated the reporter, was in a very comfortable mood, and praised the director Guan Hu and the two young actors on stage, and after the business blew each other, the movie officially began to be screened.

As a movie about an outdated old hooligan, this particular theme is inherently not entertaining.

Moreover, many of the audiences who came to the premiere were fans of two young fresh meats.

The previous plot was a little tepid, and the audience didn't have much response, but then Ma Xiaogang incarnated as a people's livelihood news reporter, teaching thieves in the alleys, fighting city management on the street, scolding people who don't think it was a big deal to watch the excitement, and giving 200 yuan to beggars......

This series of acts of punishing evil and promoting good made the audience begin to invest in it.

Through these shots, a chivalrous old rascal is portrayed.

single-handedly competed with the second-generation Wu Yifan, and in order to make up the money for his son's car, he went to his brother for help.

Some of those old brothers eat low-income and eat quietly, some are abandoned by their children and struggle to survive, some are involuntary in driving a bus economy, and some are working in a supermarket and their daughters are going to school...

Those who don't mix well are very righteous, but they just don't have money.

There is a good mix of money, but not enough righteousness.

Every time you slaughter more dogs, most of them are readers, and this comparison also resonates with working-class audiences.

The livelihood channels of many local stations will have this kind of news.

Of course, in addition to these outdated old cannons represented by Ma Xiaogang, there are also his good brothers, who are good at all, and they all worship him as a "faith".

In broad daylight, Ma Xiaogang got a haircut where the old friend Xu Qing was, and when he saw Xu Qing bending down to find something, the touch of roundness made Ma Xiaogang full of spring, took off his pants, revealed a bare buttocks, and directly lifted the skirt and cart.

This scene directly stunned the audience in the cinema.

"Shhh

Although Xu Qing is 46 years old, it goes without saying that she is familiar with the temptation of male audiences.

Many male audience members involuntarily sat up straight, leaned forward slightly, and stared intently at the big screen, watching Ma Xiaogang's hard-working performance.

Three seconds later, though, it was over.

"Cut!"

That's it?

The male compatriots are full of disdain, it is better to replace me.

It's boring, and even the duel between Ma Xiaogang, an outdated old rascal, and Wu Yifan, a little rascal who is a second generation, doesn't feel so interesting.

In the end, Ma Xiaogang drew his knife and charged at the little hooligan on the ice, but he fell halfway, and the scene of the ice breaking made people sigh.

Times have changed!

This movie, these four words can be summed up, this is not their time, a group of outdated old hooligans.

The most impactful scene was placed at the end, and the audience did not hesitate to give applause.

Ma Xiaogang in the front row heard this enthusiastic applause, smiled slightly, and held Zhizhu in his hand.

Although the pre-sale is only more than 15 million, it is not as large-scale as "Heart Flower Road", which is not bad.

Moreover, after all, it is not a comedy, nor is it an entertainment film, Ma Xiaogang plans to take a long-term screening this time, and he will come out on top.

And "Never Expected", which was released one day later, was a large-scale screening, with 20% of the scheduled films on such a large scale, although it got a box office of 120 million in two days, but the reputation is about to collapse.

......

The steady and steady "Lao Paoer" only got 60 million at the box office on the first day, which is similar to "Never Expected Journey to the West" that was screened two days ago.

However, the word of mouth is very good, and the comic score is more than eight points.

This can't stop the fact that Ma Xiaogang continues to be besieged by netizens, especially the bare-ass cart scene in "Lao Paoer", which is, in the words of the audience, vulgar.

There are also rumors that Xu Qing refused to do this scene, but Ma Xiaogang insisted on filming.

Guan Hu came out to clarify, saying that the actors were very devoted, they came as soon as they turned on, they were very dedicated, and there was nothing forced to film.

Also, they are all old acquaintances, how can they be forced.

Faced with the audience's questioning, he filmed such a vulgar scene himself, but criticized others for being vulgar, Ma Xiaogang also had something to say.

"As the heroine of a man's play, the conversation box is "Lao Paoer", and it also adds some warmth and tenderness to the role of the sixth master, we agree that the passion scene is very necessary, indispensable, and a finishing touch......"

Ma Xiaogang almost didn't say, I'm art.

Although the audience was not satisfied with this rhetoric, he took out his criticism of the vulgar and unnecessary rhetoric of the passion play of "Lust and Caution" back then.

But Ma Xiaogang refuted his words in a set of ways, and there were enough reasons no matter what.

Anyway.

Someone else's passion play, no! vulgar!

Ma Xiaogang's passion play, okay!

No one can say what else can he do.

In the past week, "Lao Paoer" won a high box office of 260 million with a good reputation.

"Never Expected Journey to the West", which was released one day later, although the word-of-mouth of the screening collapsed, it still got 150 million in the first three days of the weekend, plus 120 million for the screening, and the total box office was 270 million.

As a movie version of the web miniseries, a 90-minute movie is actually not as funny as a 10-minute skit.

From a professional and technical point of view, it is similar to "Pancake Man", and the professional ability of all the main creators is worrying.

Of course, the audience does not care about the professional level, and most of the audience is only pursuing the entertainment effect.

As a comedy... No, it's almost like a funny movie.

As a funny movie, in terms of funny, it is still passing.

It's not that the plot is funny, it's just that it can satisfy the laughter of some audiences.

In this day and age, you can make a lot of money by doing this, and then you can promote it vigorously.

In the second week of "Heart Flower Road", faced with two new films, it only got 507 million, and the total box office came to 1.153 billion.

has been criticized by parents and female audiences, the lack of female audiences, and the box office has declined a bit sharply.

However, breaking one billion in ten days is definitely a big sell.

In the third week, the box office of "Heart Flower Road" was cut in half again, and only 32 million box office was obtained on Monday.

The industry is almost celebrating, which is obviously a trend to hit the street.

Of course, this has to ignore the high box office in front.

As a director, Ning Hao is very dissatisfied with this box office, especially when the start is so good.

Li Qian could only shake his head helplessly, "Women can hold up half the sky, and the film industry is the same, female audiences account for half of the proportion, and it is too difficult without them." ”

"It's sloppy!" Ning Hao also understood, but after all the filming was filmed, what else could he do, but he didn't understand, obviously he was just satirizing the female literary youth, and it didn't have much to do with the female audience, so it was difficult that all women were literary youth.

How terrible a woman's spending power is, Double 11 is obvious to all.

On the day of the Chinese Valentine's Day, the big bad movie "Bride Wars" starring Ni Ni and Yang Ying accounted for the light of the festival and the theme, and with the support of many female audiences, it got nearly 100 million box office on the first day.

Of course, a bad movie is a bad movie, with nearly 100 million on the first day, and the total box office is only 170 million.

Moreover, every year on Double 11, there will be a large number of articles analyzing the "women who don't buy things on Double 11".

The whole article is guiding women to consume, but no one posts an article like "a man who doesn't buy anything on Double 11".

Merchants are not stupid, they are smarter than anyone else, women are the big consumers, and the men are too lazy to fool the men to consume.

Chill the breath!

Ning Hao sighed, "Now making movies is about to become a business, I don't know when it started." ”

"It's a business in itself, but is it still art?"

Li Qian smiled, "Movies are commodities, audiences are customers, what kind of goods can retain customers, it is also a science, and now when various companies set up film projects, in addition to famous directors and stars, a key point is to analyze the audience and potential audience of the movie."

To expand the audience of the movie as much as possible, for this reason, it does not hesitate to change the script, plot, protagonist design, and even change the actors, and after determining the potential audience of the movie, and then carrying out accurate and targeted marketing, in fact, it has long been a pure commercial behavior. ”

"That.. It's me who is outdated. Ning Hao was stunned.

"If you have time, you can come to my company's marketing and public relations departments and talk to them, film and television companies are no longer limited to the film and television industry, except for production, what they do is not much different from other companies. Li Qian said.

Ning Hao sighed with emotion, "The times are different." ”

"Times are different, but some things don't change. ”

Li Qian said with a smile, "The core competitiveness of the industry is still movies, those bad movies and ordinary films can rely on publicity and marketing to get high box office, and we have good movies, both quality and marketing, not to say that there is no good marketing if there are good movies."

For us, the industry is still the same industry, but the way of operation has changed, no matter how it changes, as long as we master the core competitiveness, we still stand in the upstream of the industry. ”

"Times have changed, but it's still our time, we just need to adapt!"

Li Qian's bold words dispelled the little confusion that had just risen in Ning Hao's heart.

"yes, I just need to make a good movie!"

.......

The box office of "Heart Flower Road" was cut in half again in the third week, and "Ip Man 3" was released in the new week, and it only got 210 million box office in a single week.

In the first three weeks of its release, the total box office came to 1.363 billion.

And "Lao Paoer", which has a very good reputation, began to gain popularity, and it got 450 million in the second week, with a total box office of 710 million in two weeks.

This trend also gives Huayang Media and Ma Xiaogang enough confidence that breaking one billion is not a problem, and they may be able to reverse "Heart Flower Road" and win the box office championship of the Chinese New Year.

"Zhonglei, we haven't won the Lunar New Year champion for many years. ”

Huang Zhongjun, who was in a good mood, suddenly asked his younger brother.

Speaking of this, the smile on Huang Zhonglei's face faded a little, and he frowned.

"It's been a few years, it seems like a long time, and I don't even remember it. ”

"yes, it's been a few years, so long that we've almost forgotten it. Huang Zhongjun sighed with emotion, the concept of Chinese New Year films still started with Ma Xiaogang's comedy, and in those years, Ma Xiaogang was basically the box office champion of the Chinese New Year.

However, this year, the box office trend can be called "Lao Paoer", which is about to help Huayang Media regain the long-lost Chinese New Year champion.

Ma Xiaogang is also looking forward to the same thing, since... He almost forgot when he started, and he has been pressed by Li Qian at the box office.

was not only pressed by Li Qian, but also by his directors, and was defeated again and again.

This time, Xu Zheng and several of them were newcomers who tried in vain to challenge their status as a comedy master.

As long as "Lao Paoer" maintains the trend of the second week in the third week, it is not impossible to surpass "Heart Flower Road".

When the time comes, let a few juniors see what a master is!

Huayang Media and Ma Xiaogang both held their breath, and the newly released "Ip Man 3" sold 450 million in the first weekend, which was also ambitious.

"Heart Flower Road" lacks stamina, "Lao Paoer" has a poor start, and "Ip Man 3" has every hope of competing for the box office championship of the Chinese New Year.

Three films have started the final competition for the Lunar New Year champions!

However, next week, "Lao Pao'er" did not continue the decline against the sky, and returned to the normal trend, only getting 130 million in a single week.

The total box office in three weeks totaled 840 million, completely announcing that it had no chance to surpass "Heart Flower Road".

Although "Heart Flower Road" continued to be cut in half in the fourth week, the decline was as high as 70%, and only 70 million was obtained.

And "Ip Man 3" has a bad reputation, only 250 million in the second week, and a total box office of 700 million in two weeks, which is not likely to pose a threat to "Heart Flower Road".

With a total box office of 1.443 billion in four weeks, "Heart Blossom Road" laughed from the beginning to the end, although there was some suspense for you halfway, but it still won the box office championship of the 2015 Chinese New Year stalls with an absolute advantage.

......

Another year has passed, and Li Qian is still the biggest winner in the industry.

At the celebration party, Li Qian raised a glass to everyone, "Although the times have changed, it is still our era!"