"You guys are noisy enough, why are you going to talk to Ma Xiaogang if you have nothing to do, and you're not tired. ”

At the premiere ceremony of "Heart Flower Road" on December 9th, a whole month has passed since Ma Xiaogang persuaded Xu Zhenghao to do it himself through the media.

In the past month, the two have been fighting each other for a month, and it has been lively.

Although they are basically mocking each other in a roundabout way, the smell of gunpowder is seen by the discerning person when he hears it.

In addition, the media does a good job of acting as an intermediary, translating the words of both sides to the other side.

It was originally a mockery in words, but through the paraphrase and translation of the media, it was the same as pointing at the nose and scolding.

The mutual scolding lasted for almost a month, and they were energetic enough, running around the country, and scolding people at the same time.

Xu Zheng was in high spirits, "I can't stand his amazing appearance, and I think that I am taught me a lesson from above, so I owe scolding." ”

Ma Xiaogang's attitude of putting himself in a high position and seeing Xu Zheng as a rookie director really made Xu Zheng unhappy.

A young man learns more, and if he doesn't know, he thinks that the teacher is teaching the students.

What's more important is that Ma Xiaogang hits the streets every year, and Xu Zheng himself is a box office hit, and he can't stand others teaching him a lesson.

"After all, Director Ma is also a senior, so if you don't look up and look down, there's no need to be so stiff. Ning Hao shook his head, the two of them sprayed each other in the air, but he didn't get involved, and the roadshow publicity was tired to death. Where did the spirit come from to do anything else?

Xu Zheng disagreed, "If he has the appearance of a senior, I respect him, but he is relying on the old and selling the old there, and he is disrespectful to the old, don't blame me for not giving face, besides, he is 14 years older than me, teach me a lesson in that tone, my father didn't say that about me!"

“...”

Only then did Li Qian remember that Xu Zheng was in his forties, and Ma Xiaogang, a young man, really couldn't stand it with a little temper and ability.

"Okay, let's just scare, it's not a big deal, I'm mainly afraid that Brother Zheng is tired, our publicity density is not small. ”

After running a roadshow for a month of publicity, Huang Bo and Ning Hao were obviously tired, but Xu Zheng didn't know if it was because he had been scolding for a month or what, but he was still so energetic, if it weren't for the heavy bags and dark circles under his eyes, he really couldn't see any tiredness.

"There are still twenty days, I can hold on, and I just need to rest for a while when it's over. Xu Zheng said with a smile.

As of now, the pre-sale has reached 130 million, and the pre-sale box office on the first day tomorrow has also reached 40 million.

And there are still six hours left at 12 o'clock in the evening, and the pre-sale should go up a lot.

Breaking 100 million on the first day is already a certainty, and the six-day weekend screening in the first half of the month has a good reputation.

Xu Zheng and Huang Bo both have a salary of 15 million shares, a cost of 80 million, and each person can get 18% of the box office revenue, and the box office exceeds one billion, which is enough to make up for the rush in the past month.

"By the way, Director Li, your script in the previous biography has not been reviewed, is it true or false?"

They are concerned about Li Qian's new film again.

"It's true. ”

Li Qian didn't need to hide it from them, it is estimated that many people in the industry knew, he smiled and said, "It's not a big deal, just change the script, and I'm not in a hurry to shoot." ”

There are still some busy people behind them, and Li Qian didn't elaborate on the specifics.

After a few pleasantries, Li Qian didn't disturb them to rest, and the premiere began immediately.

......

Directed by Ning Hao and starring Xu Zheng and Huang Bo, this combination is definitely the most attractive combination in China, and it can even be removed.

Now, even the old duo of Ma Xiaogang and Ge Wei will not be more attractive to the audience than this trio.

One of the best comedy filmmakers in China, he is completely worthy of it.

Although it is not a big production, and the battle is not as big as "Ghost Blowing the Lantern", it is just a premiere held in the cinema, but the enthusiasm of the on-site reporters and the audience is not inferior to "Ghost Blowing the Lantern".

In the past month, Xu Zheng and Ma Xiaogang's cannons can be said to have fed countless media, and they have become the new center of public opinion.

And the audience was completely immersed in this hilarious drama.

Xu Zheng took the lovelorn Huang Bo to relax, and from the beginning of the duo of Xu Zheng and Huang Bo, the laughter in the movie theater did not stop.

In the car, Xu Zheng glanced at Huang Bo's younger brother, and said, "When did you cut your leather bag, the little things are quite chic", which directly made some viewers laugh.

Of course, there are also shy female viewers who can't bear to look at them directly.

Then when he passed the toll station, Xu Zheng accosted the young lady at the toll station, and she was about to get the phone, but Huang Bo put a video of a pig admiring each other on his mobile phone, which directly made him yellow.

Two restrictive topics in a row made the audience a little stunned for a moment, wondering if they were watching pornographic jokes.

Xu Zheng pulled the Avatar girl he just met into the small broken car, and the little broken car shook regularly in front of Huang Bo's eyes, and at this time, a small dog passed by, as if he was mocking Huang Bo's single dog.

Meat and funny, Ning Hao is simply an old driver.

Time is spent in laughter, and the dense laughter makes the audience completely immersed.

Even if Yuan Quan's literary scenes did not affect the audience's smile, the movie ended in Huang Bo once again seeing the car shaking regularly and having a girl by his side.

......

"Heart Flower Road" was officially released in a burst of laughter, relying on the word-of-mouth of the screening and more than 40 million pre-sales, the box office on the first day was as high as 150 million!

Although the pre-sale has fully explained the popularity of the movie, the data of 170 million is still a bit unexpected, which is already higher than the first-day box office of this year's box office champion "Monster Hunt".

However, after the official release, the voices of the audience have also increased, in addition to the frequent praise that appeared at the previous screening, there are also some unpleasant voices.

The word vulgar frequently appears in some negative comments.

Especially on Weibo, many female viewers don't have anything good to say about the movie.

The director of the National Youth Research Center directly criticized movies for being inappropriate for children, and some parents who took their children to the movies also complained again that it was originally a family comedy, but I didn't expect there to be so many meat jokes.

There are also some pseudo-literary young women who are also scolding the movie, after all, the movie has blackened the female literary youth.

was lonely and got married, and then Huang Bo gave up his ideals for him and devoted himself to life, and then she began to dislike Huang Bo, and finally found a rich person who knew how to enjoy spiritual enjoyment to cheat, divorce, and finally sarcastically, how good it should have been earlier.

This fruitfully showed the true faces of some people on the big screen, so that those people couldn't sit still and began to attack the movie.

However, even so, "Heart Flower Road" still has a high score of 7.5 on Douban, which has many literary and artistic young users.

For a domestic commercial film, this is already a high score.

It can be seen that most audiences are still relatively satisfied with the movie.

But the voices on the Internet that scolded the movie for being vulgar still had a certain impact on the movie, and only got 161 million on Friday the next day, a small increase.

On Saturday, there were only 183 million rest days.

On Sunday, the box office began to fall back and only got 152 million.

After all, many female audiences are not very satisfied with the movie, and female audiences account for half of the moviegoers, even if only one in ten female audiences are affected, it is not a small number.

The trend can only be said to be average, okay, and it doesn't match the heat at all.

However, it is only relative to this lineup and type, under the premise of 150 million on the first day, it is average, and the box office of 646 million in four days is a big hit no matter what.

On Monday, the first working day, even though there are all kinds of negative factors such as vulgarity, inappropriate for children, and improper views, with this invincible lineup and comedy genre, coupled with a large number of low-cost movie tickets, there is no opponent in the same schedule, and it still got a high box office of 7500000.

The decline is as high as 50%, which can be regarded as the trend of general commercial films.

It is said that success is indeed successful, but it is still far from enough.

The decline on the first working day relieved the filmmakers of the next few movies to be released.

To be honest, this trend is not good, and it also means that the image of the following movies will not be so big.

After all, the box office on the first day was as high as 150 million, and the first weekend was 6.46, which is like another phenomenal blockbuster movie, and the pressure on other movies is not small.

And Ma Xiaogang, who has stopped for a few days, saw this trend and had so many negative comments, and he was also interviewed.

Specially arranged interviews, the reporter also went straight to the point.

"Director Ma, "Lao Paoer" is about to be released, this is also your first time playing the leading role in the movie, what do you think of the film's competitors, the recent hit "Heart Flower Road"?"

"Vulgar!"

Ma Xiaogang looked distressed and said, "As filmmakers, we all assume an active role in society, but what we can see in this film is full of jokes made by sex and meat jokes.

Comedy is not made like this, relying on this attraction is not the right way, as a comedy filmmaker, you must be able to think, think about what is the laughter that can resonate with the audience's heart......"

While scolding the movie for being vulgar, he began to put on the stand of a comedy master and talked eloquently there.

"The box office of the movie is indeed very high, but the box office does not mean everything, and I also know that there are many people who like this kind of vulgar thing, in an Internet word, it is sling", which literally means XX Mao.

The aesthetic level of this group of audiences is not high, but as a movie, we can't deliberately cater to these vulgar audiences and create vulgar movies, what we need to do more than the box office is to guide and improve the audience's aesthetic level!"

......

"I'm Nima!"

Seeing Ma Xiaogang's interview, Xu Zheng directly rushed out a line of Lei Jiayin in the movie.

"This old thing, I watched the box office a few days ago and was silent, and now it came out. ”

Ning Hao's face was not good-looking, and Ma Xiaogang's words almost scolded him for being vulgar.

Li Qian was surprised, "I'm curious, how did Ma Xiaogang get a cheeky skin, speaking of vulgarity, did he forget his own "Private Custom"?

And there is also a plot of a bare ass and a Xu Qing cart in "Lao Paoer", I don't know how he can explain it when the time comes. ”

In fact, "Heart Blossom Road" is indeed quite vulgar on the surface, but this is strictly a romance film, and all the stories and cores revolve around love.

It's just that the joke covers up the core love, and Xu Zheng's funny ability is vividly reflected in this film.

"Cart, what car?" Ning Hao didn't react for a while, and glanced at Huang Bo, who also shook his head.

"What's wrong with the cart?"

However, Xu Zheng understood in seconds, and looked at the two of them with disdain, "What other car can be pushed, what kind of car should be pushed with bare ass, you can pretend to be pure here." ”

"Is there really such a plot? How did Director Li know?" asked Xu Zheng.

Li Qian said casually, ""Lao Paoer" has a small-scale screening, and I listen to what others say. ”

Xu Zheng did not doubt that he had him, and said excitedly, "Then this scale is not small, I will post a Weibo later, and see if he can tell the cart flowers." ”

Just do it, Xu Zheng directly took out his mobile phone, ready to spoil a wave of bare-ass cart scenes in "Lao Paoer".

Don't say it, click on Weibo, look at the phone for a while, Xu Zheng suddenly smiled.

"Looks like we don't need to fight back. ”

"What's wrong?"

"What happened?"

"You see, Ma Xiaogang scolded the audience and said that the sling was XX hair and was sprayed by netizens. Xu Zheng handed the mobile phone to Li Qian and them.

After glancing, Li Qian also took out his mobile phone and swiped Weibo.

It doesn't matter at first glance, Ma Xiaogang's Weibo was swiped by netizens.

Netizens are scolding Ma Xiaogang for pretending to be forced, eating the audience's food and scolding the audience, scolding him for not understanding grassroots culture.

The word sling has also become popular in the past two years, and it is basically used for self-mockery, but when it comes to Ma Xiaogang, it has become XX Mao, no wonder netizens are angry.

Li Qian shook his head, "This time Ma Xiaogang is set on fire, we can also stop, he won't have time to find trouble in a short time." ”

Not only did it set himself on fire, after a day of fermentation, Ma Xiaogang's Weibo was directly exploded, and even when he said vulgar words about "Heart Flower Road", netizens also took out his previous "Private Custom" to fight back.

However, Ma Xiaogang fought back in the face of attacks from netizens.

"A foreigner who can speak Chinese asked me: What is hanging silk? I replied: It is XX Mao, which is a contemptuous term for people who are in unbearable circumstances.

The foreigner was puzzled and asked: Why do you use this word a lot on TV and in your newspapers?

I told him that we are not ashamed but proud here. Foreigners are completely confused: cultural differences, cultural differences. ”

Ma Xiaogang may want to further explain his explanation of the word sling.

However, this has increasingly ushered in overwhelming abuse and attacks from netizens.

Ma Xiaogang did not flinch, and said again after a while, calling himself grassroots is self-deprecating, calling himself a sling is self-inferior, and he belongs to two different groups, one is a vulnerable group and the other is a brain-dead group.

This directly scolded the sling silk as brain-dead, and netizens' abuse of him escalated again.

Not only that, but a large number of celebrities have also come out to speak out, some are pro-horse, some are neutral, and some refute Ma Xiaogang.

Shi Yuzhu, the boss of Giant Network, said: I like to call myself a sling, is it cheap? I don't know this sling, anyway, I will continue to call myself a sling in the future. My subordinates have gone to register the "sling" trademark to escort me. In the future, whoever claims to be a sling wire will have to pay a penny to this sling.

Ma Xiaogang used to just scold the audience for his poor aesthetic ability, but now he directly expanded the scope of the offended people again.

The word sling, many people have laughed at themselves like this, especially netizens.

And it's just emerging, and the word hasn't gone sour yet.