Chapter 560: Beef Just Waiting to Be Famous (2/2)
"How long will it take for the domestic negotiators to arrive?" Salman asked as soon as he returned from the Jiagu Oasis Pasture.
Although he agreed to Jiagu's high-end beef trade cooperation, the specific details must be handled by a special negotiation team. And this is already his third urging.
His assistant said helplessly: "The negotiation team has just been formed, and it will leave tomorrow." ”
Salman continued to press: "Let them hurry, we must reach a cooperation as soon as possible." ”
The assistant covered his forehead and thought depressedly: If you say this, how will we talk about it later.
However, Salman's urging also made him very curious. For the sake of Kaya's beef, as for it?
If Salman had heard him, he would have said without hesitation, too much.
Do you think his pursuit of "Sanqin Niu" beef is just because of the pursuit of foodies?
Well, he admits that he is a foodie, but the "Sanqin Niu" beef, which ranks among the top ranks, represents not only food, but also interests.
Do you really think that top beef is a street product?
At least so far, the world's finest beef is probably the island's native Matsusaka beef, a type of Wagyu beef. This is one of the highest grade and most expensive beef in the world.
However, due to the extremely low production volume, even at high-end restaurants in the island country, it may not be possible to taste the best Matsusaka beef anytime and anywhere. Coupled with the xenophobia of the island people, it is even more difficult for foreign high-end restaurants to obtain a stable supply of goods.
High-end beef is a luxury item, and compared to other regions, the Middle East's consumers and consumer culture are probably the most suitable for the luxury industry's business model.
In Saudi Arabia, Kuwait, Qatar, Bahrain, the United Arab Emirates and other countries with a lot of money, the younger generation is accustomed to a life of affluence and sees luxury goods as their playground.
And compared with luxury goods, there is also a huge advantage of the consumable attribute of top-quality beef. You can buy a wardrobe for clothes, and you can stock up on a garage for sports cars, but it's not impossible to eat top-quality beef every day as long as it conquers the taste buds of diners - provided that there is such a large supply.
Many top-quality ingredients are not without a market, but due to a shortage of supply, which is far from satisfying the market.
It's no surprise that Middle Eastern investors are interested in the luxury sector, so it's no surprise that Salman is in high demand for "Sanqin beef".
"By the way, we also want to win the exclusive rights to sell the entire Middle East market. Salman added.
His assistant smiled wryly and had to be reminded: "None of us have started negotiations yet......"
Salman waved his hand and said, "I know, but it's a request. If you can't take down such a good ingredient, it must be a dereliction of duty. ”
The "......" aides have already observed a moment of silence for the negotiating team that has not yet set off.
But Salman wasn't done yet: "Also, it's better to be able to import live cattle!"
His assistant was already desperate: "If you import live cattle, it will involve more problems......"
In the international top beef market, not only can you breed good beef cattle and everything will be fine, but also have extremely strict standards for slaughtering, packaging, transportation, refrigeration, etc.
In order to survive in the highly competitive and lucrative market of the Middle East, fine dining restaurants often choose to fly premium beef from ranches in the Americas, Australia or Europe.
In most countries, only breeding cattle for mating purposes are allowed to enter the country as livestock. Most of the imported steaks you eat in restaurants are made from frozen or chilled beef.
The quarantine standards for chilled imported beef are different from those for live cattle imports, and the latter is more complicated, such as: which country's personnel are responsible for the inspection and quarantine, where it is done, how to deal with animal offal and excrement, etc.
Although it is the Saudi public company that manages food imports that is responsible for the negotiations, isn't this asking for trouble?
"You don't understand. Salman said calmly: "Jiagu beef deserves this kind of treatment!"
The quality of top-quality beef is definitely beyond the reach of ordinary beef.
For ordinary beef, take out two servings at will, Chinese and Australian, most people can't tell who is who.
But top-of-the-line beef is different.
Your eyes will tell you that this red beef with evenly distributed fat textures like snowflakes falling on a ruby is definitely the best beef, and your tongue will tell you that this beef that can recreate a world on the tip of your tongue is the best of the best beef.
In Salman's view, the "Sanqin Niu" beef, which has such obvious characteristics, already has all the conditions for world fame, and is only one platform away.
He knew that Jiagu actually did not lack such a platform. The reason why Saudi Arabia was chosen was to make more money.
But so what?
First, he can also make a profit by importing Jiagu's "Sanqin Cattle" beef, and second, Saudi Arabia, which is destined to not be able to cultivate the world's top beef cattle, can promote the fame of "Sanqin Cattle" beef, it can be regarded as leaving some traces in the top beef industry...... bar.
In this case, you have to do your best.
With the extension of logistics time, the quality of beef will decline more or less, which will undoubtedly reduce competitiveness, so he must strive to import live cattle.
The assistant was speechless for a while, I know you are very optimistic about Jiagu beef, but can't you be reserved?
"Your eagerness, the Chinese must see it, and it will be very difficult for us to negotiate." ”
couldn't help but think of the fragrant "Sanqin Cow" beef feast that was intoxicating after a bite, Salman licked his lips and said: "As long as you get the exclusive sales right, you will definitely not suffer." ”
“......”
"Besides, we can include the import of Jiagu milk and Jiagu Xianming rice, and package them together for negotiation. Salman said on a whim.
His assistants wanted to cover their faces. Jiagu milk and Xianming rice, which are famous all over the world because of their "high-energy growth factors," are not rare now? Are you still afraid that Jiagu will not be able to sell them? Are you trying to make negotiations more difficult or do you want to increase them?
Salman coughed lightly, and said, "Except for Jiagu milk and Xianming rice, have you found that even in this desert, Jiagu has a lot of good things......
The assistant suddenly became a little confused.
He remembers that when they first came to China, they hoped to learn from Jiagu's technology for desert management and development, or to reach a cooperation with Jiagu in desert development.
"Probably because we have money?"
I think this makes sense!
......