"All products marked with the telecore mark must not take the initiative to provoke a price war. In fact, even in the year before last and last year, when Zhongxin and MOTO competed for the BP machine market, Zhongxin's strategy was to constantly test the acceptance of the market, and then the price was maintained in a range that was only slightly lower than MOTO. ”

"And once there is a new product, the price is directly at the top. ”

Su Yuanshan crossed his fingers, put his thumbs on each other, and looked at Wan Yongliang and Gao Mingcheng: "A corporate brand, if it enters the market at a price that is not confident at the beginning, then it is difficult to improve the brand status." ”

Su Yuanshan said and thought of the millet and the old club in the future.

After Xiaomi entered the market with the slogan of cost performance at the beginning, although it quickly stirred up the market, the brand value was also low, even if there were countless black technology products to enhance the brand image, and the price and brand breakthrough were also tried, but in the end it was still unsuccessful.

His old employer is actually the same, because it was too tied to the operator at the beginning, so that for a long time it was considered a low-end product for charging phone bills and sending mobile phones.

——At that time, the "China Cool Alliance" took this road.

It wasn't until the old owner saw that it was wrong, and began to decisively carry out brand management, divide sub-brands and different series, position different groups of people, divide price ranges, and unremittingly spend money on research and development, and constantly impact the high-end, which was able to successfully break through from a group of salted fish.

But even so, it's still far from the top-of-the-line apples.

To challenge an old big giant like Apple in the brand, in addition to the hardware strength of the product, it also needs the ecological support recognized by users and countless years of word-of-mouth. (Later, when the timeline arrives, let's talk about brand management in detail)

"Sister Xiaohui, inform Senior Brother Qin and Senior Brother Tian. Su Yuanshan flipped his wrist and looked at the time: "Come here in fifteen minutes." ”

"Let's first listen to Yuanxin's advantages in terms of channels and distributors - not now, but two years from now. ”

When Su Yuanshan's words fell, Chen Jing blinked, seeing his solemn expression, Chen Jing shook his head and smiled: "This is our shallow foundation, when we encounter a head-on confrontation with a giant, the enemy has not yet seen a shadow, and we are like a great enemy." ”

"Isn't it?" Su Yuanshan took a sip of coffee and said with a smile: "Lao Wan, Lao Gao, both of you can talk about it." The uncle also talked about his thoughts. ”

*

*

Qin Weimin put down the phone, and he was a little surprised when he heard Zhou Xiaohui emphasize fifteen minutes later.

This is the first time he has heard Su Yuanshan looking for himself in such a hurry, and there is Tian Yaoming, plus Zhou Xiaohui said that Su Yuanshan personally presided over the meeting of the marketing department, which means that Su Yuanshan is in trouble.

However, Qin Weimin did not panic at all.

Because neither he nor Tian Yaoming is engaged in the market, letting them participate in the marketing department meeting only means one thing - that is, Su Yuanshan has a solution.

It will also involve himself and Tian Yaoming at the same time.

Strode to the elevator entrance, and not long after pressing the button on the elevator up, the elevator door opened, and Tian Yaoming's figure appeared inside.

The two said hello and chatted a little about the elevator ascending, and then both of them thought that this should be related to the baseband integration that Su Yuanshan had been talking about.

Now the baseband of Yuanxin's mobile phone is similar to that of its peers, with several chips and countless components on a motherboard.

Su Yuanshan said before that the future direction must be highly integrated. The CPU, channel encoder, signal processing, modem, etc. are all centralized to form a SOC system.

"It seems that Xiaoshan also has times of cowardice. Tian Yaoming wanted to be clear about the situation, and smiled at Qin Weimin.

"Well, this is the first time. Qin Weimin also smiled and nodded.

The elevator doors opened, and the two walked into the conference room side by side.

......

Su Yuanshan was listening to the thoughts of Wan Yongliang, director of the marketing department, at this time.

Wan Yongliang smiled at the two, beckoned, and continued: "Since Yuanxin's brand positioning is a high-end brand, we need to increase our efforts in advertising and publicity, and we also need to guide public opinion involving brands. After all, people still believe in advertising very much. ”

Wan Yongliang used a current neologism "public opinion" (note: the word has appeared in the corresponding report in 93)

Su Yuanshan nodded after saying hello to Qin Weimin and Tian Yaoming, and quickly made a note in his notebook.

Wan Yongliang continued: "In addition, we need to focus on ......

As he spoke, he bit his lip and took a few seconds to organize the language: "At present, it is necessary to separate the far-core products from the domestic products. To give people the feeling that although Yuanxin is domestic, it stands out in the national war and is not inferior to foreign imported products. ”

"But it's a bit harder to guide users to form this idea. ”

"It stands to reason that the easiest way is to keep the same price range as international brands, and then if you don't pay attention to it, you will trigger a backlash...... So how exactly it should be operated still needs to be discussed. ”

"In addition, we can take advantage of the partnerships we have with operators because of our base stations to deepen our cooperation. After all, the sales on the part of the operators are now the majority. ”

Wan Yongliang said and scolded with a smile: "It's just that the devils are not kind, and we are building a base station here, and they will secretly enter the village to rob us of the fruits of our labor." ”

The crowd in the conference room laughed.

Su Yuanshan glanced at Wan Yongliang appreciatively, saw that he had finished speaking, and then glanced at Chen Jing, and after seeing that Chen Jing had no meaning to say, he pursed his lips and said with a smile: "Lao Wan said it very well, let me add." ”

"The intensity of advertising must be increased, and we still need to find a professional advertising team to complete it. As for the guidance of public opinion, this idea is very good! There are too many literati who can't afford to eat, and as long as we pay for the manuscript, they will definitely be willing to help us blow to the sky. ”

Chen Jing couldn't help but laugh and said, "You say this, as if literati are soft bones." ”

"Hahaha! Let them be truthful and speak for us. Su Yuanshan found that his attitude towards literati was also a little bit like that, shook his head and smiled: "But we have to separate the advertising team first." ”

And they looked at him, and waited for the rest.

"With the current advertising department as the core, a professional brand management department will be established at the same time, with the position of director. ”

Wan Yongliang over there was stunned for a moment, he didn't expect that his suggestion would actually allow Su Yuanshan to directly set up a new first-level department! This specification is a little too high, right?

The advertising department...... But his ......

"The brand management department is mainly responsible for advertising, publicity, public opinion, crisis management and other matters related to the Yuanxin brand. To put it bluntly, it is specially designed for the Yuanxin archway. ”

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