The hero doesn't mention the courage of the year, Guan Yuntian never shows off his past in front of anyone, since Guan Linshan mentioned those past events, he feels that letting his daughter know the situation at that time may be helpful in cultivating her decision-making ability.

"Yes, I also think that your personality is not suitable for speculative business, or physical manufacturing is down-to-earth. Guan Linshan said.

"Even if you are a physical enterprise, you must see the six ways and listen to all directions, otherwise, the crisis has come to you, but you don't know it, and you don't know how the company is finished. Whether the production of red bricks at the beginning of the business, or later to do the traditional manufacturing industry, after realizing the industry crisis, we are planning early, even if the business is in full swing, we must have the courage of a strong man to break his wrist, do not be blocked by the immediate interests, the vision must be long-term, should be abandoned, never nostalgic. Guan Yuntian is teaching his daughter experience.

"In reality, many business managers either do not have such a vision, or do not have such courage, and it is really rare to be able to do both. ”

"Indeed, as long as you can do both courage and vision, the development of the enterprise will not be too bad. ”

"A few years ago, Changda Group decisively withdrew from the real estate industry in full swing, which should also be the case, right?"

"That's right, our Changda real estate company from the county to the provincial capital, all the way smoothly, in the provincial capital has also achieved the top three scale in the industry, despite this, when we feel the risk of the industry, we still do not hesitate to choose to leave. "Guan Yuntian said.

"The problem is that the real estate industry is still the pillar industry of the country's economy, what crisis did you see at that time?" is a question that Guan Linshan has been puzzled about.

"Don't say that three or four years ago, even now, the real estate industry does not seem to have any crisis, people only see the speed of housing price rises, and do not believe that the industry is still risky. However, unlike any other industry, the real estate industry has its own uniqueness, its product is real estate, which is a durable consumer product, and as the population slows, there will always be a time when housing will be saturated. According to our research and analysis, the arrival of that day will never be twenty or thirty years later, perhaps in the foreseeable future, housing consumption will be weak, rather than passively waiting for the day to come, it is better to withdraw as soon as possible, one is convenient for existing assets to cash, can be sold at a good price, in addition, if you want to transfer to other industries, the choice now is greater than the future. ”

"When others are still immersed in the carnival feast, don't you get up and leave the table, don't you worry about losing some immediate benefits?"

"There will definitely be a loss of immediate interests, but things have to weigh the pros and cons, after all, you can't have both, in order to avoid greater losses to the enterprise in the future, you can only sacrifice some immediate interests. "Guan Yuntian said.

"The so-called willingness, maybe that's what it means. But can you get the understanding and support of other shareholders for such an idea?"

"Of course, some shareholders didn't understand at the beginning, and they didn't do the real estate business, but they withdrew from the real estate development industry and invested resources in the pension business.

(This chapter is not finished, please turn the page)

"Yes, if it were me, there would be their kind of thinking, real estate can't be said to be a profiteering industry, at least the average profit of the industry is higher, and the pension industry belongs to earning money from the pockets of the elderly, the thing is clear, the gap between the two industries is too big!" Guan Linshan's major is financial management, and she has work experience at PricewaterhouseCoopers, she knows the profitability of almost all industries.

"However, we must be reluctant to cut our love and decisively withdraw from the real estate industry, if we are indecisive and do not make a decision, we will lose the great opportunity to get involved in the elderly care industry. ”

"By the way, after realizing the hidden crisis in the real estate industry, how did you think that the pension industry is the next area that Changda Group needs to get involved in?"

"Changda Group is an entity enterprise, we feel that entity enterprises should focus on manufacturing and service industries, these two areas are the foundation of entity enterprises, as for the real estate industry, it is greatly affected by the policy, although we have been working in it for many years, and we have gained a lot, but we think that it is like a popular clothing, not too long. Changda Group has laid a solid foundation in the manufacturing sector and has achieved good results, but it is lackluster in the service industry, through the analysis of social development trends, we believe that the pension industry is a worthy investment area, and the timing is also very good. ”

"But the average profit of the pension industry is really too low, and it also takes great courage for you to choose this industry. ”

"When dealing with the elderly, the profit cannot be high, and we know this during the research process. However, this industry also has its advantages, that is, there are no policy risks, stable operation, no ups and downs, and as a livelihood project, it will be supported by local governments and will enjoy many preferential policies. In addition, when I decided to get involved in the pension industry, I put forward the business philosophy of seeking benefits by scale. "Guan Yuntian said.

"No wonder you want to spread the stall so big, not only in the provincial capital to invest in 100,000 beds of giant pension institutions, but also in the province's prefecture-level cities to lay out large-scale elderly service centers, is indeed a big deal! But how to solve the funds? You must pay attention to the safety of the capital chain!" Guan Linshan kindly reminded.

"Hmph, begin to care about the security of our capital chain, it means that you are interested in Changda Group, right? Maybe you have experienced, Changda Group does things, never fights unprepared battles, in addition to investing in provincial pension projects from the resources transferred from real estate, in order to invest in other municipal cities for the elderly service center, we are once again looking for backdoor listing, the assets of the provincial pension project into it, to obtain the status of the controlling shareholder of the listed company, investment in the city-level city, can be financed from the capital market. ”

I am worried about the financing of pension projects, because the average profit of the industry is low, even if Changda Group has a good relationship between banks and enterprises, but the little money earned, in addition to repaying bank interest, may not be much left in the end. Financing from the capital market not only solves the source of funds, but also ensures the safety of the capital chain, which can be described as killing multiple birds with one stone!"

"The security of the capital chain has been guaranteed, and the next step is to expand the pension business of Changda Group to other provinces and cities in China

(This chapter is not finished, please turn the page)

Expansion, the ultimate goal is to achieve a national chain. ”

"Of course, it is a good thing to do a national chain, your goal is grand enough, should you also consider the investment income?

"Of course, although investing in pension projects is involved in the service industry, this is a corporate behavior after all, and we are doing business, not charity. However, judging from the pension projects that you have seen that have been built and put into operation, our business philosophy of seeking benefits by scale has worked, and all projects are accounted for independently, and the benefits generated each year are better than expected. Therefore, if it is necessary to accelerate the expansion, in addition to financing from the capital market, the annual benefits generated by the listed company, excluding the part of dividends, the remaining funds can also be invested in the project as additional share capital of shareholders. ”

Originally, I just wanted to listen to Guan Linshan's inspection report, and then listen to her plans, but I didn't expect the father and daughter to talk more and more, although the relevant topics are all past history, but the topics around are related to business management and decision-making processes. Maybe it was curiosity, or maybe Guan Linshan did become interested in business management, but she listened to it with relish anyway.

Since Guan Linshan is interested in these topics, Guan Yuntian feels that if her daughter is willing to return to Changda Group to work, even if she can't take charge of the whole company in the end, no matter which management position she is in, these past experiences will be beneficial to her to do a good job in management.

For Guan Linshan, these stories are already legendary, and with her father as the person concerned, he personally told them, and the meaning is completely different.

Through this investigation and communication with managers at different levels, Guan Linshan feels that Changda Group has clear ideas and full preparation for every step since its establishment, and she especially admires the management team headed by her father Guan Yuntian, it is their sense of distress and forward-looking consideration of problems, as well as a good decision-making atmosphere and superb team wisdom, to ensure that Changda Group has successfully resolved many risks in the development process of more than 20 years, so that Changda Group has overcome many dangers and obstacles, and has developed to the current scale.

If the management team of Changda Group does not have these qualities, for more than 20 years, any policy risk is enough to make the company face a desperate situation. Although it has long been a thing of the past, and when it comes to those past events, Guan Yuntian seems to be indifferent, but Guan Linshan still feels that his father and his colleagues must have had many sleepless nights when they faced difficulties and dangers again and again.

Guan Linshan knew very well that the purpose of returning to Changda Group at the request of her father this time was to prepare for the next step of her return. Speaking of which, Guan Linshan is also a high-level talent, but she believes that if she faces any thorny event in enterprise management, with her current ability, she may be helpless.

Through these examples, Guan Linshan felt that she still had a long way to go to become a qualified business manager, so she felt uncertain about whether she was suitable to return to Changda Group.

With Guan Yuntian's usual open-minded attitude, if Guan Linshan refuses to return to Changda Group, he will definitely not force it, because he has already announced to the public that the choice of the future helmsman of Changda Group will not be limited to a certain range.

(End of chapter)