(Two chapters in one)

The cover is to open up popularity, which is why after the cover, you must keep up with a suitable new single, so that the attention collected through the cover can be transformed into real popularity.

This is a tacit understanding between the two producers, and even between the production company and the record company.

If you don't have a separate project, you have to think about at least three steps in the next three steps when you think about the first step, so before the production of "17 Years Old", we started thinking about what to do after "17 Years Old".

Now, it's time to monetize this consideration. Because of this, the executive producer was curious about what kind of new single Shinichi Iwahashi would prepare next.

Whether it's a selection meeting or a pre-production team meeting, there will be a discussion on this aspect, but until then, the executive producer still wants to have such an informal communication and have a good idea of what he wants to do and how to do it.

You can use a cover to open up the situation, but you can't label yourself as a cover. There are many examples of the past of the cover of the first hair house, and there is no such person after the flip is over.

"17 Years Old" undoubtedly borrowed the east wind of Nansha weaving, but, fortunately, this is a completely different cover from Nansha weaving's original song, and even a kind of recreation, not like some other cover singers, who just bought the original song back and re-reconciled.

Although with the fame of Nansha weaving, when the public comes into contact with this single, the first thing they carry is the old impression of Nansha weaving "17 years old", but when you really listen to it, this new "17 years old" presents something completely different, and what you feel more is the popularity of European dance music now.

In this way, the influence of Nansha Ori on Chisato Moritaka is weakened, and it is more convenient for her next development.

......

"The specific theme will need to be discussed again, but there are certain points, first of all, the style of the song will not change. "It's time for Continental dance music to continue to be hot." ”

This is not a sudden gust of wind, but a popular trend that has been brewing for a long time, and is supported by a solid background of the times, and still has a wide space. After this step is taken correctly, the next goal should be to take a road that fits the trend and at the same time has Moritaka Chisa's own style.

"We used the Nansha weaving sign to attract the audience, but we used a new choreography to amplify the differences between Nansha weaving and Nansha weaving, and draw the audience's attention to the 'European dance style' that was originally focused on Nansha weaving. ”

The subtlety of this cover single is also here, although it borrows the fame of its predecessors, the core of it has always been closely related to the current popularity.

"However, we cannot rest on our laurels. To be clear, it was Mori Taka-san who performed a certain style of song, not because a certain style of song was popular. Shinichi Iwahashi pointed to the point.

It sounds like it's the same, it's all about Sentaka Mori singing Continental dance music, but it's actually very different. It is necessary to distinguish her from a singer who simply catches up with pop, and dyes her own color.

"We are blessed with a lot of talent. "Sensato Mori is not there, so it's more convenient to praise her.

"Indeed, she is not your average 'idol'. Speaking of which, the executive producer smiled wryly.

It's because she decided that she wasn't an ordinary idol that she chose such a nondescript and powerful path at the beginning, but in the end it was miserable, and she had to give up halfway and introduce Iwahashi Shinichi, a foreign aid.

So then, it is time to start showing and using her talents. Shinichi Iwahashi said, "Her drum kit performance at the previous concert received a lot of praise, which is a good sign. ”

He knew from the beginning that although she gave up being a powerful faction, he never thought of wasting Mori Taka's talent.

"The next single is the same, first with the signature of the European dance style to stabilize the audience, and then invisibly add the style line we want to stand up for Mori Gaosan, so that the audience will subtly accept it. ”

"If you tear down a wall at once, you will invite trouble, but quietly replacing brick by brick will still achieve our goal in the end. ”

This technique can be said to invisibly play the audience around.

As a person behind the scenes, on the one hand, you must respect the audience very much, that is the food and clothing parents. But on the other hand, you also have to think about how to play tricks on the audience.

The audience is like a guest who has entered a horror house, and while being scared and yelling, they enjoy the feeling of being scared and yelling. A horror house that doesn't scare guests is a failed horror house, and a plan that doesn't make the audience go around is not a good plan.

The executive producer of Chisato Moritaka listened to Shinichi Iwahashi talk about his plans, and admired him again, and felt that he was "a bit of a thief". But in any case, if you follow this plan, it will be a lot more reassuring.

With the plan in mind, the next step is to see how the song will be selected and what kind of song will be prepared.

When the promotion period of Chisato Moritaka enters the second half, the selection of songs will be prepared, and once the itinerary is loosened, it can be seamlessly integrated into the production of new singles.

But before that, the first thing to do is to bring the idea he came in a hurry and brought it to the table.

......

Shinichi Iwahashi dropped an idea that made the executive producer scream, how to operate it in the future, and how to deal with it, these are all things that Warner Pioneer and Chisato Moritaka have to do.

He just has to come up with an idea, without thinking about how to implement it, this kind of feeling of running away after lighting a cannon battle, but still being able to scare people, is really beautiful.

The executive producer came up with his idea at a later meeting, and the rest of the team, including the company's director, surprised Shinichi Iwahashi with the idea of publicity.

How did you come up with the idea of putting propaganda on this?

Such an idea sounds a bit unrealistic at first glance, but when you think about it carefully, there is quite a lot of room for manipulation, and it is okay not to mention it, but once it is said and discussed on the table, there is no way to look away.

The word era sounds both serious and lofty, but it is actually closely related to people, the times create people, and people also create the times. In this case, why not use the sense of the times to promote it?

This kind of propaganda technique is powerful, but it is also not easy to implement, because it is tantamount to reaching out beyond the realm of music, and the people who want to touch and dredge up are those who have not been in contact with much before.

However, although it is difficult to carry out such a campaign, the light of this idea is so dazzling that people feel unwilling not to try it.

Chisato Moritaka's new single is selling well, but it's still not so hot when it becomes popular. This feeling as if she could successfully break through a little further made the record company and the studio behind her also bold.

So, after a discussion meeting in which the heads of the record company and the office were present, the two sides reached a consensus to bet on this and add this fire to the road of publicity and promotion of Sentaka Chisamura.

......

The person in charge of this publicity work is Kenichi Yamauchi, the coordinating agent of the Senri Moritaka office.

He is of medium stature, gentle and harmless, like an ordinary office worker. Although his appearance is mediocre, it is precisely by using this appearance that he does not look very smart that the other party in the negotiation unconsciously lets down his vigilance, and then he achieves his goal.

Regarding the idea given by Shinichi Iwahashi, Kenichi Yamauchi first felt ingenious, and then felt troublesome.

In Kenichi Yamauchi's view, Shinichi Iwahashi, who had come up with such a method by linking the song propaganda with great fanfare and "the times", was bold enough. He was not opposed to the proposal, but was not overly optimistic about how much it would achieve.

For him, this time it was nothing more than receiving the task and completing it.

After receiving the task, Kenichi Yamauchi first sorted out Iwahashi Shinichi's high arguments about the "times" so that he could use them in later persuasion.

Now that you've got your props ready, it's time to hold a meeting to choose a goal that is suitable for you.

This kind of propaganda method is not the same thing as playing songs with song programs, there is a part that needs to be paid attention to, that is, you can only fight for one at a time, and you can only use it once, and you must not have the kind of situation that is suddenly clicked by multiple comprehensive media. Otherwise, a fool would have seen that the office and the record company were behind it.

To give the audience a natural and unintentional feeling, it is the appearance of this single that makes people feel this sense of the times and express their feelings, rather than the people from the firm taking the initiative to come to the door to do some PY transactions.

This is like Zhang Tui, on the one hand, the great god took the initiative to give it when he saw it and thought it was good, and on the other hand, it was exchanged for this and that.

......

Engaging in this kind of work as an agent, the most basic thing is to deal with the industry, which is a job that requires you to keep your head down to grind hard, not to mention comfortable, perhaps it should be said that it is extremely hard.

It's not easy, but the task I received this time is even more tricky, although in essence it's still a visit, it's soft grinding and hard foaming, but the object has changed, and for this, I have to pay about three times more effort than usual.

After many rounds of deliberation and contact, it was Yoshiichiro Kawahata, a critic who contributed articles to a number of general magazines, to finally reach the possibility of further negotiations.

Kichiichiro Kawabata is extremely famous, and ten Sato Ryohei bundles up can't compare to his influence.

Hitting the song to hit the critics, this practice is unheard of, and it is still up to the face of Nanshaori to knock on the door of Kawabata Kichichichiro's house - Kawabata Kichiichiro himself is a fan of Nanshaori, and after listening to Chisato Moritaka's cover, he thinks it's not bad.

However, this alone was not enough to impress Yoshiichiro Kawahata with Kenichi Yamauchi.

Kenichi Yamauchi is also a little interesting, he is not the kind of person who rushes forward with a stupid energy, only bends down and bows and says "Please!", but uses his brain to think about how to say it to make the other party interested.

The reason why I was able to successfully visit Yoshiichiro Kawabata was because he took the initiative to mention a good topic, "This year is the 17th anniversary of the debut of Nansha Orisan, and it is also the 17th anniversary of the release of this song "17 Years Old". ”

On this special year of such coincidence, Chisato Moritaka reinterpreted the song in a new era of style and popularity, and in these seventeen years, society has changed and entered a high-speed state that no one could have imagined.

In the past 17 years, many major events have occurred, not all of which have been smooth sailing, and my heart is constantly changing, and now, I have entered an unprecedented era.

When Kichiichiro Kawahata heard this topic, he first had a rough outline in his mind.

Running around and trying every possible way, when he finally said that he was moved by Kichiichiro Kawahata, Kenichi Yamauchi, who was relieved, returned to the office and couldn't help but think in his heart that if this publicity could not achieve enough results that matched his efforts, then he really wanted to fight with Shinichi Iwahashi, who came up with this idea!

......

Two weeks later, the social edition of Weekly Hyundai published a special article by critic Yoshiichiro Kawahata: "Forever Young, Forever Beautiful Seventeen."

In his article, Kichiichiro Kawahata uses the 17th anniversary of Nansha's debut as an introduction, and writes about the development of society and the changes of the times, the two oil crises, the masses who gained support from idols during the recession, and the failure of the left-winged youth that caused the young people to lose that kind of positive action.

Of course, it is the current era that will never be missed. Unlike the worried Ryohei Sato, Kichiichiro Kawahata is optimistic about the current times.

The song "17 Years Old" appears only once at the beginning and once at the end of this article. At the beginning, the seventeenth anniversary of Nansha's debut was introduced, and at the end, it ended with the new version of "17 Years Old" by Chisato Moritaka.

"I recently heard a cover of Nansha Ori-sang's "17 Years Old" by a singer named Chisato Moritaka. Seventeen years later, it's really touching that someone is still able to reinterpret this song. ”

"But rather than moving, I feel more deeply about the completely different styles of the two "17-year-olds" that have been separated by 17 years. We are in an unprecedented time, an era where you will not lose the beat even if you dance at a fast pace. ”

And the age of "17" by Chisato Moritaka deepened my impression of this matter. ”

......

"Weekly Hyundai" is a super best-selling magazine in the top three general magazines in terms of circulation, and it is far from being comparable to the top music magazines like "MUSIC LIFE".

After the magazine was released, at the same time, there were people standing in front of the newsstand reading the magazine, there were people sitting at home leisurely flipping through the magazine, there were office workers who read the magazine during the break to pass the time, and there were housewives who were bored reading the magazine after doing housework.

Some readers don't pay attention to the article after reading it, but there are still some readers who are reminded of Nanshaori and the past era on the one hand, and curious about Moritaka Chisato on the other hand.

Nansha Weaving's "17 Years Old" is a household name, but what does Mori Taka's "17 Years Old" look like?