Iwahashi Shinichi thought so in his heart, but his face was not revealing at all, and he turned the topic back, "Although it is a bit off-topic, but when I read this article, I thought of another thing. ”

Sato-san thinks of the times through music, and conversely, it can be said that Mori Taka-san's single has such a charm that connects music with the times. ”

"Ahh ”

When the executive producer heard Shinichi Iwahashi's statement, his expression was relaxed and thoughtful.

The era is a very interesting thing.

For example, with the development of the times, the standard of living has improved, and people's life expectancy has become longer, and they have begun to pay attention to maintenance, even middle-aged women pay attention to dressing up.

Aesthetic diversification, the definition of beauty has become wider, attention has been paid to maintenance, the shelf life of beauties has become longer, and it is no longer like in the past, as soon as the age of thirty is over, it begins to enter a state of loose skin, muscle loss, and distortion.

With the development of the times, women have gradually gotten rid of the state of vassalism in the past, and will go to college, become office workers, live a refined life in the metropolis, shine in the professional field, and women who want to work hard to prove their worth are pouring into various professions. Their choices have widened, and the road ahead has widened.

What does this bring to the background?

What is reflected in the entertainment industry is that the drama path of actresses has widened, and the situation of older actresses is different from the past.

In the past, actresses had a bit of the meaning of eating youth, no matter how popular they were, once they passed thirty, they had fewer opportunities to play the leading role, and after thirty-five, they began to play supporting roles, and they became wives and mothers in the play.

But in this day and age, they can also return to the leading role, either by virtue of their well-maintained beauty - and the beauty that has been precipitated over the years that young actresses do not have - or because they play professional women.

Not only that, but with good looks and temperament, and at the same time have the accumulation of life experience, such middle-aged actresses will also become the object of women's longing, and it can even be said that they appropriately play the life that contemporary women yearn for in the play.

The middle-aged actress appeared calmly and continued to shine as the absolute protagonist, and she can still fascinate people at the age of fifty. So, can such a status quo be said to have torn apart the short-lived flowering order of actresses in the past?

Of course not. If you think so, it is completely vexatious.

The same goes for the popularity of music.

Since the "era" is mentioned, as far as the fifties and sixties, the influence of Omi music on the book, and then in the seventies and eighties, idols are killing everywhere, and there is no popularity for no reason.

"Music may not only be used for listening, but also for conveying, expressing, and sustenance. In this sense, this single has qualities that no other song can have, and it is better than many ordinary songs. Iwahashi said.

"In that case, why don't you consider amplifying this 'sense of the times' for publicity?" Iwahashi Shinichi gave his own answer.

In this single, Sato-san sees the simple old times being torn apart. But, on the other hand, it's also something of the old era, and isn't it great that this new era has been reinvigorated in keeping with this era?"

"Hmm. ”

The executive producer was a little fascinated by this, and was willing to be brought into his train of thought by Shinto Iwahashi.

"I didn't want to ruin the simplicity of the southern girl so I proposed the cover of "17 Years Old", everyone wanted to create a girl who felt just right for people in this golden age, and they were working hard with such an idea. ”

"Seventeen years ago, "17 Years Old" was a simple seventeen years old from the south, and "17 Years Old" seventeen years later, it was a self-confident, frivolous, lively and lovely seventeen years old in the metropolis and in the golden age. ”

When Shinichi Iwahashi said this, he said his plan, "Sato-san can use music to talk about the era in music magazines, and others can also use music as an example when they talk about the era in general magazines or even comprehensive TV programs, and use this song "17 Years Old" to make an article. ”

The era of Nansha weaving is an era of forging ahead, and the age of seventeen is also the seventeen year old with upward momentum.

However, the era of Sentaka was an era when he stopped struggling and came to the top of the mountain to enjoy himself and enjoy the fruits of his struggle, and the age of seventeen became the age of seventeen who squandered and enjoyed himself in time.

But no matter what kind of seventeen years old, it is once in a lifetime, the most beautiful age.

"Isn't the two different styles of '17' in the '70s and '17' in the '80s an excellent reflection of the development of the times?" said Iwahashi Shinichi. ”

On the contrary, once the squandering of the present is led to think that Mori Taka's "17 Years Old" is an excellent embodiment of the current era, then with their personality of rejecting the past once developed, as well as the extremely inflated style of the present, they will vigorously promote this version of "17 Years Old" to prove that this is correct-

It is correct that this song is an excellent embodiment of the development of the times, and their style of life at this time is also correct.

"Awesome, Iwahashi-san. After hearing his plan, the executive producer was immediately impressed.

"Do you even want to think of such a thing?" the executive producer sighed. This guy can really drill any hole, he can borrow any force, give him a bean and he can bring back the hen that lays golden eggs.

In response to the executive producer's reaction, Shin'ichi Iwahashi smiled modestly, "It's just a small weight to put in the balance for publicity, and it's a matter of what role it can play." ”

"No, even if you say that, I can't think of any words other than 'very powerful'. Executive Producer Zhengsedao, "Regarding this idea, I will give feedback to the upwards, hold a meeting to discuss, and find a suitable plan." ”

There is no lottery wheel in the world that cannot draw empty prizes, and there is no idea of winning every shot.

Especially for the promotion of celebrities, no company will be stupid enough to hang on a tree, it is all a multi-party effort. So, even if you are very confident in your idea, be prepared to not hit the heart before you put it into action.

However, in the same way, if you come up with an idea, no matter how many points you will get after doing it, as long as it is feasible, you must go all out to operate.

Chisato Moritaka's executive producer took on this unique promotional strategy and was eager to see how it would work next. Iwahashi Shinichi achieved the purpose of this trip, and he was satisfied.

After finishing the topic, now that they met, the executive producer and the music producer met together, and it was inevitable that they would talk a few more words about Chisato Moritaka's new single.