Chapter 641: A child's world has no races and no borders
"We can participate in some children's programs, invite some children to play the role of Captain Hook with Robin Williams, Dustin Hoffman and Miss Qiu, and then play some small games, and then give away some peripheral dolls and toys from the movie. George Lucas was quick to come up with more ideas.
Qiao Feng was also clear in his mind at this time, and new ideas came straight out: "Lucas, has the set of the Dream Kingdom been dismantled?"
"No, Steven was worried that he would need to reshoot some shots, so the set was still there." George Lucas said for some reason.
"Okay, it's good to be still there." Qiao Feng said with a happy face, and seeing that George Lucas looked at himself incomprehensibly, he explained with a smile: " I think we can make it bigger, there are still more than two months before the release, why don't we hold a prize quiz event in various states across the United States, just ask some questions about Peter Pan, the questions can be found from the cartoon, and then the ten children with the most correct answers in each state come out, and we will cover all the accommodation and travel expenses, and let them participate in cosplay activities at the filming location of our Dream Kingdom, and then we can let them play Peter Pan, or Captain Hook, or play the elf, and let them play the pirate ship, etc., and then we will record the whole process, and finally make a video tape for parents to treasure.“
"Great idea, that's a great idea." George Lucas said excitedly that this is much better than the idea of rubbing the topic of Popeye just now, after all, this idea can only be related to Peter Pan, and this kind of activity can make parents and children who are interested in participating in the event know more about the characters in Peter Pan, and it also greatly deepens their sense of participation.
Moreover, such a national event is not comparable to the topic of Popeye, it can be said that as long as this event is held normally, the media in the United States will report it for a period of time, and even if the money is not paid, Captain Hook's name will frequently appear in TV magazines and newspapers.
"That's it, I'll go back and have someone do the planning right away."
..............
Since MGM is involved in the promotion and distribution, this event must also be participated, so after Lucas left, Qiao Feng also called the person in charge of MGM, asking them to communicate closely with Lucasfilm to complete the planning and organization of the event.
A few days later, the pre-publicity of the event began, but the publicity was even bigger than Qiao Feng and Lucas had set at the beginning, because during the planning of the event, Qiao Feng had a good idea.
That's the political correctness about racial discrimination that has been on the rise in Hollywood at this time.
The world of children has no races and no borders, this is the core content of Qiao Feng's new idea.
When Qiao Feng watched the sample, he saw that the carefree children who fought against Captain Hook in the fantasy kingdom were white, yellow, black, and other ethnic minorities, and even the children who helped the adult Peter Pan regain the ability to fly were all colored people, and the black child in it was scared but insisted on helping Peter Pan with tears in his eyes, which left a deep impression on Qiao Feng, and then Qiao Feng came up with this idea.
Although racial discrimination is quite common in the United States, no matter what you think about it, the mainstream society's perception is anti-discrimination, and it is getting more and more intense.
In a society like the United States, political correctness is a must, and catering to the values of mainstream society is the easiest to support.
In this case, of course, Qiao Feng must follow the mainstream, he believes that the concept of children's world has no race and no borders, and such a topic will definitely be recognized by the mainstream society, and can get continuous attention and hype from the media.
And, of course, the support of human rights organizations that are annoying when it is not their business, and the support of minorities and races who live in discrimination.
As long as it is successful, I dare not say that before the release of Captain Hook and in the months after its release, Captain Hook's popularity will definitely not drop too much.
After all, the power of human rights organizations in North America is quite large, and there are many influential people among minorities and people of color.
Not to mention anything else, just the basketball superstars in the NBA, eight of them are black, and there is no reason why these people should not support such a movie.
Just like the dark horse running for president of the United States, all the black stars, NBA black stars, etc. are crazy to call for the dark horse and pull votes for him.
To say that the election of the dark horse is not blessed by the huge influence of these black shadow stars, Qiao Feng absolutely does not believe it.
If this happens, not only will anti-discriminatory white families be more likely to bring their children to the movies, but they will also be able to win over those who are minorities and minorities of color to go to the movies.
In the following period, Captain Hook's propaganda was in full swing, and while spending money on a wide range of smashes, the activities of prize quizzes were also carried out in an orderly manner, and by the way, they were still playing the anti-racial discrimination card.
In various activities, the crew will arrange for a few black or Latino or Asian actors to participate, so that they can talk about the story of filming and the friendly moments with the rest of the crew.
And those media invited to participate in the event will always ask some relevant questions, Lucasfilm, Michael Plum Blossom paid for the media to pay for the rhythm of the crew like a big family, how several adult leading actors take care of these children on weekdays and so on.
All of a sudden, TV, magazines and newspapers were full of reports about Captain Hook, and most of them were positive, after all, in the case of the crew's propaganda under the banner of anti-discrimination and children's world without races and borders, whoever dares to report something bad will be easily questioned by others, and even be labeled as a real one.
So, Captain Hook's report was harmonious and praised.