Captain Hook tells the story of Peter Pan, who has become an adult and has forgotten his past, and returns to the Dream Kingdom in order to save the children who were taken captive by Captain Hook.

About Peter Pan, whether it is from the beginning of the stage play or the subsequent writing or animation, and so on, the final audience of derivatives is mainly for children, and even for young children.

Therefore, one of Captain Hook's audiences must be children, but if you want to make a huge investment or even make a lot of money, it must not be just for children, so Captain Hook's positioning from the beginning is not a children's film, but a family-friendly all-age film.

This is also the reason why Peter Pan will be played by a middle-aged man who has grown up.

As with all all-age films, there are basically no repugnable scenes in Captain Hook, although there are fights, they are all child's play, there is no bloody violence, the plot is very funny, and even the villain Captain Hook is a funny image with some gods.

For such films, all kinds of street signs are the biggest publicity position, and they are also the largest part of the investment, because in the absence of the Internet, the easiest source of information for ordinary people to know a movie is the bus, subway and other street sign advertisements, and the effect of these advertisements can be said to be much better than the advertisements on newspapers and television.

Advertisements, and what are the street signs that people pass by every day are easier for people to see?

But street signs can be said to be the publicity method that will inevitably be used in the release of all movies, so its effect is basically increased with the increase in advertising costs, which is basically nothing unexpected and surprising.

At most, it's just to make some articles on the poster, and for the promotional poster, there is not much to use. The fastest update is the basis of all promotional content, and the quality of posters and trailers directly determines the audience's first impression and preliminary judgment of the quality of the movie.

In most cases, in order to attract the largest number of audiences, the filmmaker will show the face of the star as much as possible on the poster.

For the drama Captain Hook, it can only be so, it can only be from selling the face of the star.

And for people above teenagers, it is enough for the actors to sell their faces, and enough to make their fans interested in the movie.

But then again, for a Captain Hook who is positioned for all ages, but the actual main audience is still children, the actors in the movie, whether it is Captain Hook or Peter Pan, are too strange and too old for them.

After all, half of the investment in this drama is invested in special effects, for the beautiful but full of fantasy in the fantasy kingdom, Qiao Feng's special effects company and industrial light and magic are computer special effects and fine equal proportions.

It's really sorry to sell the special effects investment of more than tens of millions of dollars.

However, Qiao Feng felt that this was not enough, for Captain Hook, whose main target group was children, Qiao Feng felt that other groups of people might have been taken care of in these advertisements, but only the children were not taken care of, or it was not enough for those parents with children.

"Captain Hook is talking about the adult Peter Pan, which is the biggest difference between us and the previous Peter Pan, which can bring us as many other age groups as possible, but we can't ignore the publicity among the children. Qiao Feng said.

George Lucas's eyes lit up, and he understood what Qiao Feng meant: "That's right, Robin Williams doesn't mean anything to children, but when we advertised, we focused on promoting that he played Popeye Bobby, and I believe that the children will definitely be interested in his role as Captain Hook."

Qiao Feng smiled and nodded, that's what he meant.Although Popeye was released nearly ten years ago, the children who watched the movie at that time are now grown up.However, the influence of this film is still there, even huge.

The most important thing is that not only the influence of Popeye's movies is still there, but the key is that the influence of cartoons is boundless.

Not to mention the children in the United States, Qiao Feng in the original time and space watched Popeye's cartoons when he was a child, and even because of the cartoons, his parents forced him to eat a lot of spinach.

And Qiao Feng, who doesn't like to eat vegetables at all, really forced himself to eat a lot of spinach in order to have a lot of strength.

As far away as China, they will be affected by Popeye, and Qiao Feng doesn't believe that the children in the United States will not be affected.

Even if the children who used to watch movies have grown up, but in the past ten years, whether it is a live-action movie or a cartoon, it has often been shown on TV, so there are still a large number of children who are obsessed with Popeye, maybe there is a Popeye doll in their toys, or a picture of Popeye is posted on the wall of someone's house.

So based on this, Qiao Feng felt that to promote Robin Williams, he should focus more on bundling marketing with Popeye, and let the children know that the person who played Popeye played Captain Hook again, so as to arouse their interest in Captain Hook.

And not only will it attract children, but it will probably attract many of the older children who were baptized by Popeye ten years ago.

The most important thing for movies of all ages is to attract children to the theater, and the children are in, which basically means that parents should also follow, and the children in the family are often all the children plus their parents to the theater together, so that to attract a child, at least one additional ticket can be added, normal two, if more, three or four or even more people buy tickets.

"That's a good idea." George Lucas couldn't help but nod his head after listening to it.For an all-age movie, how to attract children's attention is the most important, but this is also the difficulty of Captain Hook's publicity, after all, it is more difficult to attract children's attention with traditional propaganda methods, especially for young children.

Qiao Feng's idea to attract children's attention through the animation characters that children often watch and often play, it can be said that it is a good complement to this piece.

"Mr. Qiao, I think it would be better if we could hold an event where the children can get involved, and then invite some media to report on it."