In the past two years, big directors from all walks of life have taken turns to fight, and blockbusters have been released one after another, which is overwhelming.

But this year's summer file does not have the taste of the previous summer file.

That is, "Little Times" was born, which caused it to look so lively on the Internet.

But the film market is still tepid.

On the 11th, Jay Chou's self-directed and self-starred "Rooftop Love" was officially released, and in the evening, CBD Wanda, "Pacific Rim" also held a premiere ceremony.

Originally, Hollywood movies held a meet-and-greet in China at most, and rarely held a large-scale premiere ceremony like domestic films.

Li Qian didn't want to do it, but if Song Ge wanted to do it, then Wanda would pay for a premiere ceremony by himself.

In the past few days, Li Qian has also helped promote the movie, after all, most of the mainland box office belongs to himself, so he has promoted it on Weibo.

Fortunately, fans are very face-saving, as a Hollywood movie, it is not a big IP like "Transformers", not a superhero movie, and the popularity is not bad.

However, the protagonist of the premiere is obviously Jing Tian, and the ceremony is also in Wanda's territory, Wanda spent money to do it, Li Qian doesn't care anyway, a heroine who doesn't have much sense of existence.

Li Qian didn't go on stage, Wanda invited the director and the actor to come over to the heroine platform, and now Wanda has acquired the second largest theater chain in North America, and the card is full, this kind of request, Warner agreed without saying a word.

So, on the stage, Jing Tian seemed to become the protagonist.

The heroine of a Hollywood blockbuster with an investment of 200 million US dollars, the treatment of the premiere simply made the actresses in the audience jealous to death.

But I can only envy and envy.

The ceremony went well, Wanda also made great efforts, and the reporters who took the red envelopes were quite sensible.

Movies began to be screened, this kind of science fiction film based on special effects and mechas, the plot is usually very simple, not to mention the big production with an investment of 200 million, usually the more expensive the Hollywood movie, the easier the plot is to understand, avoiding any factors that may fail.

The plot of the movie is also very simple, a parallel universe "breakthrough point" appears in the depths of the ocean in the Pacific Rim, and then a huge giant monster creature rises from the "ocean".

The first behemoth first destroyed San Francisco and all the surrounding coastal cities, and most of humanity's attempts to stop the behemoth ended in failure, but the behemoth also eventually died in the nuclear bomb under the desperate resistance of humans, and the radius of San Francisco became a wasteland.

Monsters began to appear one after another, and in order to fight them, humans had no choice but to invent their own "monsters": mecha hunters, operated by two brain neural networks in sync with each other's operators.

Although it has been baptized by the "Transformers" series, when the huge mecha appeared on the big screen, it still caused the audience to marvel.

"it!"

"So big!"

"This mecha is so domineering, it's almost a kill of "Transformers" in seconds!"

......

Soon after the opening, Li Qian heard the reaction of the audience in the front row, which was completely irrepressible.

With a production of 200 million US dollars, the special effects can be said to be the top in similar movies, and even overcomes the defects of light and shadow in CG special effects.

The light of CG special effects is not typed, but drawn by a compositor, so careful viewers will find that the light of 9 out of 10 blockbusters is similar for all CG shots.

However, "Pacific Rim" has achieved the transformation of CG lighting from textures to light and shadow.

can only say that this change in lighting directly makes the special effects of the movie a notch.

Technically, it is not necessarily as strong as "Transformers", but just in terms of visual effects, it can be said to be a notch better than "Transformers".

Technology does not mean the effect of presentation, technology is one thing, visual effect is another.

Under the IMAX3D look, the reaction of the audience in the front row is especially obvious, and against the backdrop of the huge mecha, it is completely immersive.

As far as the front row is concerned, it can be said that it is second only to "Avatar" in terms of effect.

The top-notch audio-visual effects, the smooth and simple story, for a popcorn movie, is already close to perfect.

The premiere went quite smoothly, and the exclamations in the movie never stopped from the beginning, which was completely an instinctive feedback from the visual and auditory senses to the brain, just like watching a comedy, and I couldn't help but want to laugh when it was funny.

So much so that Jing Tian's expressionless Sima face throughout the whole process, the audience didn't care about it.

Officially released the next day, "Pacific Rim" has a surprisingly high reputation as a popcorn movie, similar to the setting that a tall mecha has to be transported by helicopter, which did not discourage the audience.

63 million on the first day, beating "Rooftop Love", which was released one day earlier, and the sci-fi movie "Return to Earth" starring Smith and his sons.

231 million in the first three days of the weekend, with a single-day maximum of more than 90 million.

280 million in the next week and 511 million in 10 days.

swept the mainland film market.

Throughout July, there was no opponent at all.

Although the follow-up trend of the popcorn movie will not be too strong, but two weeks later, the box office has come to 740 million.

Breaking 800 million is basically stable, and it is second only to "Avatar" and "Transformers 4" in Hollywood movies.

However, the North American box office is not very good, four weeks later, the box office is only worth 90 million US dollars, not even 100 million.

is completely bloody, Legendary Pictures is going to die, but Li Qian can make a small profit.

The big production with an investment of 200 million US dollars, the North American box office is not as good as the mainland box office, and it has also shocked the major Hollywood studios.

Li Qianke was so busy that Warner's Thomas came running with a lot of projects and wanted to continue to cooperate.

Li Qian flipped through these projects very seriously, and said to him very seriously, "I'm sorry Thomas, I'm preparing a new movie now, this is a very important movie, I don't have time to take care of other things for the time being, and I'll let Mr. Du talk to you about the follow-up cooperation." ”

"Director Li, we are friends, and the previous cooperation was very pleasant. Hearing Li Qian's words, Thomas was anxious, the North American avalanche of "Pacific Rim", and the box office of Japanese benzene was also very average, even if Warner did not invest much, mainly for distribution, but for this movie, the publicity and distribution expenses paid in North America alone are a big amount, and the cycle is so long, and countless manpower and material resources have been invested, it is completely a loss-making deal.

The box office in the mainland was also taken away by Li Qian, which is also counted, if it is a batch of films, it is estimated that it will be written like this.

However, the sale of 800 million, more than 100 million US dollars, also made Warner see the box office potential of Hollywood blockbusters in the mainland, and he must achieve follow-up cooperation.

However, Li Qian didn't have time, so he directly asked Du Yang to talk to him, and Thomas could only go to Du Yang to talk instead.

After Du Yang dealt with Thomas, he came to Li Qian's office and said a little puzzled, "Director Li, why did we refuse Warner's follow-up cooperation?"

Li Qian shook his head, ""Pacific Rim" is just an example, if it weren't for the Japanese-style mecha familiar to domestic audiences, there would definitely be no box office, it's better to be cautious, besides, our main focus is still our own movies, and Hollywood movies can cooperate once in a while." ”

If it weren't for the sequel to "Bad Pacific", and the sequel changed to a domestic heroine, there was a high probability that it would be a big hit in China, otherwise Li Qian would not cooperate at all, the risk would be too great.

"It's okay, if you cooperate more, it will inevitably be a box office failure movie, which is not good, and we will be more and more proactive if we keep hanging each other. Du Yang thought about it, also expressed his understanding, and said, "Moreover, in order to make a co-production film before, I finally played a sideshow, and the investment ratio was not reached. ”

"It's the truth, in the end, I did something tricks, I can't meet the requirements of the investment ratio, I can't do it all the time, and it's almost the same once in a while. Li Qian nodded.

Not only Warner, but also Fox, Disney, and Columbia all sent people over to co-produce films, but Li Qian asked Du Yang to drag it out, and then found an excuse to refuse.

The risk is high, unless it is a very certain film, Li Qian will cooperate, and he is not short of this money, making domestic films is the main thing.

However, the feeling of having Hollywood giants chasing after it is quite good.

Hollywood is shocked by the contrast between the overseas and mainland box office of "Bad Pacific", and for the domestic film industry, some people are even rumored that the big hit of "Pacific Rim" mainly depends on Li Qian.

Although this statement is a bit absurd, the quality of the movie is there, it is obvious to all, it cannot be said that Li Qian is one of the producers, and it is due to Li Qian for promoting it again.

However, it is such a coincidence, but the box office is higher than that of North America, which inevitably makes people think more.

.......

Li Qian didn't have any thoughts in the accident world, since the premiere, he has not cared about this film, and has concentrated on preparing for "Rejuvenation".

In two months, the script was polished, and then a group of people from the digital field were transferred over to prepare for special effects.

Although it is just a simple "face change", it is not so simple to make even a little subtle facial muscle change perfect.

Unlike those amateur TV series, the powder on the face, the face of the grinding and grinding are almost gone, and the expression capture is simple, anyway, there is no change in the facial muscles itself.

I have been making preliminary preparations, and the location team has also been sent out to look for suitable locations all over the country.

It wasn't until August 7 that Li Qian came forward again to participate in the premiere of "When Happiness Knocks on the Door".

This time, the protagonist is still not Li Qian, as Li Qian's former executive director on stage, Wen Muye is also favored by reporters and audiences, and when the movie began to be promoted, he became more famous than many second-tier directors.

There's no way, who let Li Qian's executive director make his own movies and sell them well.

As an inspirational chicken soup movie, "When Happiness Knocks on the Door" is absolutely first-class in these two aspects, although the previous plot is bland, but it guides the audience step by step to substitute the feelings of the characters.

When Deng Chao slept in the toilet with his son in his arms, covered his son's ears, told the toilet door with his feet, listened to the violent knocking sound outside, and cried silently, the scene directly made the audience's emotions explode.

With the success of Deng Chao, the premiere was also a complete success in the audience's tidal wave of applause.

Just like the success of "Pacific Rim", "When Happiness Knocks on the Door", as a feature film, sold 43 million on the first day.