On July 10th, the third enlarged meeting of the 8th Council of the Film Association was held in the auditorium of the National Association of Artists.

Including various departments and institutions such as the Propaganda Department, Optoelectronics, and the Federation of Literary and Art Circles, as well as the chairmen and secretaries-general of the film associations of the following provinces and cities, more than 200 people, crowded into a large conference hall in the summer...

Read the manuscript...

That's right, Li Qian, who has just joined the Film Association, also participated, and listened to the leaders reading the manuscript that was not very nutritious.

The secretary of the Film Association first reported on the work of the Film Association in the past five years and the work suggestions for the next five years.

Then the leaders of the Propaganda Department, the deputy director of optoelectronics, the vice chairman of the Federation of Literary and Art Circles, and the dean of the Film Academy......

Speaking one after another, it is easy to doze off when attending this kind of official meeting for the first time.

Li Qian sat upright on the surface and listened carefully, but in fact, he was already wandering out of the world.

I don't know how long it took, everyone who should have spoken, and Kang Jianming, vice chairman of the Film Association, spoke again, pointing directly to the current dilemma of small-budget films in the domestic film industry.

"At present, the creation of domestic small and medium-cost films generally has the characteristics of weak narrative, weak connotation, poor humanistic care, and many youth themes but narrow themes. ”

first set the personality of the current small and medium-budget movies, Li Qian immediately stopped sleeping, and wanted to hear what he had to say.

"In terms of narrative, the creation of small and medium-cost films still shows a "short board" pattern, exposing the lack of narrative "prototype/original" characteristics, inconsistent narrative style, and unclear narrative typology characteristics.

For example, "One Night Surprise", "Breakup Contract" and other "chick movies" mostly borrow the "template" of Mi Lijian's same type of films, and modify the localized plot, because it is not a story that fits reality on the basis of local culture, so there is still a sense of incongruity in artistic temperament, and there will be a lack of coherence in the connection between the plot and the bridge, and the emotional appeal of the work is also weakened.

Although films adapted from popular literary works such as "To Our Dying Youth" and "Little Times" quickly gained a topic effect and a wide range of young audiences due to the influence of literary works and the director's "fan effect", in terms of film narrative, the two parts of the protagonist of "To Youth" on campus and before and after graduation are not unified enough in style, and the narrative rhythm is also broken.

"Little Times" is a "pseudo-reality" erected by material and desire, exuding subjectivized and personal tastes full of commercial temperament, and the film replaces the thick and complex real reality with the materialized and dreamy "reality", and superficially interprets friendship, love and youth with flat, symbolic, and vulgar characters.

Among them, such as the design of Tang Wanru's exaggerated language and actions, as well as the irrational emotional impulses of women to men, etc., also make the film use a kind of spoof-style "ugliness" pleasure, triggering vulgar emotions and psychological "resonance" that drive young audiences, all of which make the connotation of the film present a certain biased ...... in values and moral concepts.

Good guys, the tirade is not breathless, not only "Little Times", but even most of the previous low-cost youth and love movies.

Now, some people in the conference hall are unhappy.

You must know that these movies, "Little Times" is invested by Lay's, "To Youth" is invested by Guangxian, "One Night Surprise" is invested by Huayang Media, and Huang Zhongjun, Wang Changtian and Zhang Zhao also came as directors of the association.

"Breakup Contract" is still invested and distributed by China Film.

After criticizing these low-cost love and youth films, Kang Jianming held up positive examples, taking some movies that most audiences may not have heard of, talking about the spirit of artistic creation, the depth of thought, the quality of art, the deep sense of strength, the humanistic care for reality, the spirit of reflection and criticism.

To be honest, Li Qian has never seen these people so disgusted with a movie.

This is not over, and even called on the film and television companies and producers present to boycott such films.

Huang Zhongjun and Yu Dong, their faces turned black directly.

They had just announced a few films that could be said to be "the same kind" as the criticized film, and they turned around and called on them to boycott this kind of film.

Resist yourself yourself?

Li Qian was also speechless, coming to this kind of meeting without much nutrition was a waste of time.

However, what was even more speechless was that Kang Jianming looked at Li Qian with a smile again.

"Director Li Qian is one of the few directors in our country who can perfectly integrate art and business, do you have any views on the current phenomenon of following the trend in the industry?"

Suddenly, the eyes of the scene focused on Li Qian, whether it was the leaders, or Huang Zhongjun, the CEOs of several major companies.

I can't help it, I have to say something.

"In fact, movies like "Little Times" are all products of the Internet era, and ten years ago, these movies could not have been a big hit, but it was the development of the times that promoted such a box office hit.

From the back of "Little Times", we can clearly see that the Internet thinking is different from the past, fast and accurate positioning, emotional brand recognition, we need to consider, keep up with the thinking of the Internet era, and find ways to attract the audience into the movie to watch those good movies.

There are vulgar bad movies every year, which is inevitable, and the best way to boycott these movies is to make more good movies, so that the audience has enough good movies to watch, and the market will naturally have no market for bad movies. ”

Li Qian originally wanted to talk about the impact of the Internet era on the film industry, and some points worth learning from in publicity and marketing, but I guess everyone doesn't want to hear it.

These words did not satisfy Kang Jianming, what he wanted to hear was Li Qian, a big director, denouncing "Little Times", as well as Huayang, Berner, and Guangxian's follow-up works.

A vice chairman of the Federation of Literary and Art Circles asked, "Director Li, but if you don't restrict these works that follow the trend with improper views, any movie will be a big hit, which will inevitably encourage this kind of atmosphere, and who will make movies with heart at that time?"

Li Qian said with a smile, "Actually, I just said, use good movies to curb bad movies, if there is a good movie in the same period, who will go to watch bad movies, in fact, the root of the problem is that the market is expanding, but the growth rate of good movies cannot keep up with the market expansion speed, which leads to bad movies have plenty of room for growth, and there are only a few movies in a month, and the audience has no choice." ”

Several leaders on the stage nodded frequently, it is indeed the truth, in the half month since the release of "Little Times", there are too few movies to watch, and the audience really has no choice.

However, Li Qian's words made Huang Zhongjun and the others change their faces, but this occasion was not easy to attack.

The meeting is still going on, and the problem comes out, that is, there is a lack of good movies, if there is a movie like "I Am Not the God of Medicine" and "Truman's World" released every month, no one will watch the bad movies.

However, there is no solution to this problem.

No solution.

has cultivated the market and cultivated the audience's viewing habits, but there are not enough good movies for the audience to watch.

After Li Qian's episode, the meeting continued to return to the critical perspective.

After the meeting, several small meetings were held in groups, and the whole meeting lasted for most of the day before finally ending.

However, holding so many meetings is the same as Bai Kai, the deputy director of radio and television, who really has rights, did not say anything, and the vice chairman of the Federation of Literary and Art Circles, who has certain rights, criticized it, but the Federation of Literary and Art Circles just verbally scolded.

The Federation of Literary and Art Circles has the right to manage a large number of various associations, but the key distribution and projection association is the photoelectric direct tube.

The Film Association is the most excited, but the Film Association is just hosting the Golden Rooster and Hundred Flowers, and the movies they scolded don't care about the Golden Rooster and Hundred Flowers at all.

However, Li Qian can also understand that they are so excited, the industry is getting bigger and bigger, they can't grasp it, there are writers and directors who have crossed over to become directors, and the success of these people has made other directors and filmmakers very dissatisfied.

Bad movies are not a problem, the problem is that bad movies make money, and their good movies can't make money, that's the problem.

Wasting most of the day in vain, Li Qian coped with it and left a little happily.

However, when they left the conference room and were about to leave the auditorium, Huang Zhongjun and Yu Dong were already waiting.

Li Qian suddenly smiled, "I haven't seen you for a long time, how many bosses are waiting for me?"

Wang Changtian said with a smile, "Director Li is very busy, I heard that he is preparing another movie about the War to Resist Rice and Aid Korea, and filming this kind of unpopular theme is worthy of Li Qian, who is called the conscience of Chinese films by the People's Daily." ”

Yu Dong also smiled, "This type, I'm afraid only Li Qian can shoot and applaud." ”

Except for Huang Zhongjun, everyone has no grudges, the competition is just a relationship, and the meeting is relatively harmonious.

However, Huang Zhongjun is not in the mood to pretend, and a series of recent commercial operations have rejuvenated Huayang Media, and he has become more and more confident, and he directly questioned him.

"Director Li said that before, what does it mean to use good movies to curb bad movies?"

"It's not interesting. Li Qian pretended to be puzzled.

"What does it mean?"

"It's just not interesting, literally, everyone talked about it just now, to maintain the good development of the film industry. Li Qian said truthfully.

This perfunctory answer made Huang Zhongjun a little impatient, and he looked at Li Qian with a mocking face, "Let's be straight, next year you are going to stop us and be the savior of your industry?"

Li Qian was surprised, "Where is Huang Dong, I don't mean that." ”

These words made Huang Zhongjun's face soften a little, and Yu Dong and the others also breathed a sigh of relief.

At the meeting, Li Qian said that using good movies to squeeze the living space of bad movies, isn't most of the good movies in Li Qian's company, they still think that Li Qian wants to be the defender of the film industry.

Hearing Li Qian's denial, he was relieved, not to mention anything else, Li Qian's words still counted.

"Still. ”

Li Qian's voice changed, and he continued, "If you can sell big movies by following the trend and making bad movies, it will be too unfair to those who are serious about making movies, I don't want to see more and more directors who are serious about making movies, and being forced to join in by these bad movies that make money, which is not a good thing for the entire industry, so ......"

"So what?"

"So, I'm going to do everything in my power not to let that happen. ”

"You!" Huang Zhongjun was angry.

"This is malicious competition and destroys the market!"

Li Qian spread his hands, "Of course, you want to make money, I understand, it's just that everyone relies on the film industry to eat, don't smash the pot for a bite of rice."

In addition, I would like to advise a few people, you are not benefiting the most from this approach, have you ever thought that in the past ten years, the film market has been the reason why several companies have become bigger, and others have not been able to get in at all.

If your current model is successful, it will not be good for you and me, but don't forget, Ah Tanuki and Penguin have already had the intention of entering film and television production, and in the Internet era, the advantages of Internet giants in marketing are not comparable to us.

If they follow this model, they don't need to be very sophisticated, plus the ability to publicize and market, the biggest impact is still you, at least I have high-quality movies to face the impact, but what about you?

You lack high-quality movies, the same level of money-making works, Ah Tanuki and Penguin can also make them, laymen and professional film and television companies are on the same starting line, and their marketing capabilities are stronger, think about it, what will be the situation then?"

"Actually, I'm doing it for your good. ”

Li Qian sighed deeply, and left after speaking, leaving behind a few bosses who were in doubt.