What does the media live on?

What's at the heart of journalism?

After such a period of fermentation, Jiagu Dairy should know what it should know, and there is basically no novelty. Look at 1 gross 2 lines 3 Chinese net

But Jiagu Group is different, it has been in a state of "invisibility" before, and not many people know about it.

When Sina.com kicked off the prelude to the exposure, which aroused the first wave of attention from netizens, other media quickly followed.

Food safety is the focus of current public opinion, and there is no doubt that a mysteriously rising large-scale agricultural production and food manufacturing enterprise is full of highlights.

Under the in-depth excavation of various media, Jiagu Group has been unraveled.

In the soybean crisis of that year, it was Jiagu Grain and Oil that frustrated foreign capital and retained most of the domestic soybean crushing share, so that the soybean crushing industry did not completely fall in the crisis, and thus became a leading enterprise in this field in China. The Jiagu system has even insisted on supporting domestic soybean cultivation to this day.

Immediately afterwards, there were media reports that Jiagu Agriculture has successfully gone abroad, developing hundreds of thousands of hectares of farms in the Russian Far East, opening up a diversified guarantee for the country's soybean supply.

Some media have focused on Qingyuan Beer, "through mergers and acquisitions, expansion and accumulation of production capacity, it has sprung up and shown the world the amazing speed of Chinese beer." ”

There is also the largest single pig farm in Asia that attracts the attention of the audience, which greatly ensured the supply of live pigs in Vietnam Province and other places in the swine fever epidemic that broke out at the end of last year to the beginning of the year......

No matter how you look at it, the Jiagu system can be regarded as a miracle!

Although the company of the Jiagu system did not release the operating data, some media estimated that the revenue of the Jiagu system last year Jiagu grain and oil is undoubtedly the majority, last year's operating income was about 30 billion yuan; Qingyuan Beer and Jiagu Dairy's revenue is about 10 billion, plus other subsidiaries, although the entire Jiagu system is still quite far from 100 billion revenue, but the revenue of 6 or 70 billion yuan, if Jiagu Group is on the list, it can already rank in the top 50 in China's top 500 last year. See. Wool, Chinese net

As soon as the report came out, the audience was excited.

This is not the valuation of Internet and other enterprises, but the actual revenue, the key is the development time.

According to media reports, Jiagu Group has only six or seven years of development history, why can it make such amazing achievements in the traditional field of agriculture?

Of course, various analyses have also been given by various parties.

Some experts pointed out that "high quality seems to be the business principle of the Jiagu system. Anyone who knows a little about China's agricultural enterprises knows that the vast majority of agricultural enterprises have no money to make due to the homogeneity of products and competition methods, and they are struggling on the edge of small profits, so they naturally do not do much. But this is not the case with the Jiagu system, they can make the product value solid and the brand value high, just like Jiagu Dairy, which can naturally kill the bloody ......"

Of course, if it is just such a report, the Jiagu system is not a high-tech company at the forefront of the market after all, and at most it will attract a wave of eyeballs, and it will basically be over.

But some curious media continued to dig into the core of the Jiagu system, and the founder of the Jiagu system gradually came into their eyes.

Although Qi Zheng set up an offshore foundation in Bermuda, a globally recognized tax haven, in the integration of the Jiagu system before, quietly transferred most of the equity of Jiagu Group to the name of the foundation, and registered a company in Hong Kong to control the foundation, after going around a few times through this means of taking off his pants and farting, it is difficult to understand Qi Zheng's specific equity in the Jiagu system from the registration information of a single company.

But Qi Zheng himself did not hide it after all, and he also had a lot of news related to the Jiagu system, but he was not reported to be the chairman of the Jiagu Group at that time.

Under the secret promotion of some well-intentioned people, some media quickly excavated Qi Zheng's identity.

"The man behind the agricultural kingdom!"

Young, self-made, rich, unmarried......

These hashtags have become buzzwords in the news and online.

As soon as the relevant reports came out, no one could stop the interest of the Chinese people in Qi Zheng, a legendary young man.

Urban media excavated Qi Zheng, mainly introducing his age, background, unmarried, and returning to his hometown to start a business after graduating from college, leading his hometown to develop and become rich, highlighting the "legendary" of his experience.

Financial media excavated Qi Zheng, mainly introducing his Jiagu Group, several of its major subsidiaries, analyzing their market prospects and listing prospects, and highlighting his young and promising.

Some mouthpiece media mainly excavate the "representative significance" of Qi Zheng, they believe that Qi Zheng represents the growth of China's new generation, and that the new generation represented by Qi Zheng has ideas, courage, insight and ability...... These new generations have seized the opportunity of the era of national development, and even in a traditional field such as agriculture, they can become the pride of the tide!

There are all kinds of full-page newspapers and all kinds of headlines on the Internet.

When the report first came out, many people on the Internet suspected that Qi Zheng must be the "second generation X" or "third generation X".

But then, the suspicions were overturned.

Qi Zheng is really too old to be a self-made "rich generation".

With the in-depth interview of the media, Qi Zheng's family background and growth experience have been dug up.

n There is more evidence to prove that Qi Zheng's family conditions before starting a business were very ordinary. Of course, if the village chief is also an official, Qi Zheng can barely be called a "second generation official" - but obviously, this is just a joke.

The media introduced Qi Zheng's experience of returning to his hometown to start a business after graduation, and through special breeding and promoting the planting of high-quality rice (Xianming rice), he not only made his own start, but even created an Xianming rice industry with an output value of tens of billions in his hometown, benefiting one party.

As a result, ninety percent of the people were convinced of Qi Zhengneng's achievements today.

What a good young man, starting a business without forgetting his hometown fathers, the key is that he not only succeeded, but also achieved great success.

He's not a legend, who is a legend?

......

Qi Zheng planted grass in the Dalat Banner in the northwest, because of the inconvenience of communication, and when Wang Yuye contacted Qi Zheng, his identity had already been exposed.

When Qi Zheng first heard the news, he was still confused.

But after reacting, when Wang Yuye on the phone asked if he needed the group's public relations department to do something, Qi Zheng refused.

Considering the rapid expansion of Jiagu's system, Jiagu's fame is getting bigger and bigger, and exposure is actually a matter of time.

The outside world did not pay attention to the Jiagu system before, firstly, because the industry that Jiagu was engaged in was not a high-light industry, and secondly, because Jiagu developed too fast, and it rose rapidly before the outside world reacted.

If it were the future era of smartphones, Qi Zheng estimated that Jiagu would have been exposed a long time ago.

Except for the spirit array that no one could see, Qi Zheng felt that there was nothing unseemly, and the exposure was exposed.

After instructing Wang Yuye to pay attention to the trend of public opinion, Qi Zheng hung up the phone, raised his head to meet the dazzling sun, and squinted his eyes......