Chapter 294: Sudden Exposure
In fact, the first to be exposed was not Qi Zheng, but the Jiagu system.
The storm originated with a reporter from Sina.com.
Since the beginning of this year, the biggest news is the "poisoned milk incident", which directly aroused the food safety crisis of national concern;
However, no matter how hot the topic is, it has been hyped over and over again for more than a month, and it basically has no taste.
The reporter was thinking about how to expand the topic.
It wasn't until I went home and drank Jiagu pure milk that I inadvertently saw the Jiagu rice that my wife bought, and I was suddenly excited.
Jiagu pure milk, Jiagu rice...... It's all Jiagu, if there is no connection between the two, you don't believe in ghosts.
With the intuition of a media person, he felt that there was a lot to be written about.
With the strong support of the editor-in-chief, the reporter began to dig into the story behind "Jiagu", and then dug into Jiagu Group.
The more you dig, the more you have a story.
Then, a series of reports came out, "An Agricultural Kingdom You Don't Know".
"The fundamental position of agriculture in various industries determines that it has been paid silently behind the scenes for a long time, and consumers have been insensitive to agricultural brands for a long time, and even less sensitive to the companies behind agricultural brands.
You may know Arowana but you don't know the Kerry Grains and Oils behind it, and you may know FLM but you don't know the Sinofco Group behind FLM......
What I want to introduce to you today is also an agricultural giant hidden behind the scenes-Jiagu Group.
After the outbreak of the melamine incident, no one did not know the famous name of Jiagu Dairy, but many people did not know that Jiagu Dairy was just a small subsidiary of Jiagu Group. Look.Mao.Line.Chinese.Text.Net
Jiagu Group's business covers many fields, such as agricultural development, animal husbandry, grain and oil processing, food and beverage, trade and transportation, etc.
In fact, you don't know that the Jiagu Group is not surprised, this is a very low-key group. Even on the Internet, all that can be found about Jiagu Group is very basic; it usually advertises only its subsidiary brands, and it itself neither accepts media interviews nor actively publicizes; as a person in the non-agricultural and grain industry, I am afraid that I will not hear about it.
But such a low-key company has achieved the top three scales in many industries, and the reporter also believes that many people have been exposed to the products of the Jiagu system, Jiagu milk, Qingyuan beer, Jiagu rice, and Jiagu edible oil......
Looking at the subsidiaries of Jiagu Group, according to the reporter's investigation, they are all influential individuals in the industry, such as Jiagu agriculture, Jiagu agriculture and animal husbandry, Jiagu grain and oil, Jiagu food and beverage (including Jiagu Dairy and Qingyuan Beer), Jiagu International Trade ......
Starting from the food and beverage company closest to consumers, Jiagu Dairy is needless to say, the new king of the domestic dairy industry, and Qingyuan Beer is no stranger to everyone.
Qingyuan Beer is the biggest dark horse in the beer industry. From the start-up of the enterprise to win the second market share in the country, second only to Huayan Snowflake, and in South China, Central China dominated, Qingyuan Beer only took four or five years, last year also sounded the horn of the layout of the national market, the speed of this dark horse is really amazing.
Jiagu Grain and Oil has launched a series of grain and oil brands such as "Xianming Rice", "Jiagu Rice" and "Jiagu Edible Oil", which is also a role that cannot be underestimated. "Jiagu Edible Oil" is the third largest edible oil brand in China, second only to Arowana and Fulinmen, and Jiagu Grain and Oil is also the largest rice producer in China.
Jiagu Agriculture, an agricultural company focused on front-end cultivation, currently focuses on the cultivation of rice and soybeans. In China, the area of self-owned and cooperatively planted rice is close to 9 million mu, and the soybean planting area exceeds 6 million mu. Although there is no unified data, the planting scale of Jiagu agriculture should be one of the best in China.
Jiagu Agriculture and Animal Husbandry, "Wantou Ranch" is an important business of it, and it is the largest dairy farming enterprise in the country. But in addition, Jiagu agriculture and animal husbandry is also the second largest large-scale pig enterprise in the country, with an annual slaughter of more than 2 million pigs - according to the reporter's investigation, the pork produced by Jiagu agriculture and animal husbandry is basically all supplied to high-end restaurants and hotels, which is rare on the market.
There is also Jiagu International Commerce, which is the largest soybean importer and the largest food distribution company in China......
It is hard to imagine that such a huge kingdom has risen in less than a decade, and it has soared through the humble field of agriculture, which is simply legendary......"
As soon as such a report came out, netizens' attention to Jiagu Dairy immediately turned to Jiagu Group.
"I'm rubbing, it's really fake? Is there such a big backer behind Jiagu Dairy?"
Someone immediately followed the post: "I suspect it's the title party, such a big company, why have I never heard of it? It's really so powerful, why haven't I been on the top 500 in China?"
Then someone retorted to the post, "Upstairs, don't say it, I just checked, Jiagu Group was not in the top 500 last year, but Qingyuan Beer and Jiagu Grain and Oil are on the list, but they are relatively backward." ”
"That's right, the list is at the bottom, and people are low-key, who will pay attention?"
There are also people who seem to have been opened to a new continent: "My favorite Jiagu milk and Qingyuan beer are actually the same thing?"
"Best Drink +1......"
“+2......”
"Phew, I don't agree with the beer, is it good to have my big beer?"
"Tsing Beer Expresses Dissatisfaction......"
"Budweiser says it has something to say......"
"The upstairs must not have drunk Qingyuan beer, not blowing or black, its taste is really a must, a bottle of frozen Qingyuan beer in summer, it is as happy as a fairy......"
"Qingyuan beer is expensive, but I still like snowflakes. ”
"You get what you pay for......"
Another person joined the melee "I don't like to drink beer, I don't know much about Qingyuan beer, but Xianming rice is definitely worthy of its price, the best rice, and I don't accept refutation." ”
"Haven't heard of Xianming rice!"
Reply to the post "High-end rice brand launched by Jiagu Grain and Oil!"
"How high-end?"
Reply: "18 yuan catty." ”
", upstairs tyrant, the identification is complete!"
"What kind of fairy rice is this, I don't buy Thai fragrant rice so expensive. ”
"Arrogant, haven't you heard of the name of Koshihikari rice, dare to claim to be the best rice?"
"I definitely haven't eaten Xianming rice upstairs, I have eaten Thai fragrant rice and Koshihikari rice, and to put it mildly, in front of Xianming rice, they are all garbage......"
"The poor who can only afford to eat ordinary rice tremble......"
Seeing that the discussion building was getting more and more crooked, and fell into a debate of "who is the best", someone silently posted a post, "Aren't you all curious about who is the boss behind such a big group?"
“......”
There was silence for a moment.
"Same as curious. ”
"Same Curiosity +1"
"Same as curiosity +999......"
......