528. in the first place
"Smashed?"
Watanabe Manyumi digested this sentence for a while before saying, "It doesn't sound good in people's hearts." ”
Iwahashi smiled, "It's a bit exaggerated, but it's not the kind of rough 'smashing' that picks up a big stick and smashes it with your own hands." ”
As soon as Watanabe heard it, he knew that he was satirizing the rough stick that Zhou Fang Yuxiong threw down from behind. He's like that, he's in trouble, but he likes to say something that sounds unstable.
Accustomed to his occasional cautious eye, Watanabe Manyumi waited patiently for his next words.
Because she also knows that Iwahashi Shinichi, if she has the spare time to make such a joke, at least she already has some ideas in her heart.
"It's just that we have to think differently, reconsider, and adjust the plan. Previously, it was necessary to consider how to maintain the popularity of the program and extend the life of the program at the same time. ”
"Now, it's just a matter of thinking about how to keep the show hot. ”
In other words, as long as the popularity is guaranteed, it doesn't hurt to overdraft the life of the program.
As soon as the evil forces in the industry, which are accustomed to picking peaches from other families, enter the market, it is only a matter of time before the balance of all parties is broken. As soon as the balance is broken, Shinichi Iwahashi and Manyumi Watanabe will not get much benefit from the show, and most other forces will revisit the show.
At that time, the show will only have the fate of the end.
Talent shows are either monopolized by the overbearing forces, or they can't be allowed to come in.
There is no burning system mixed with this kick, and there is still room to find a way to do the show, and the combustion system enters the scene, and Iwahashi Shinichi does not have the kind of mind to make a wedding dress for others and watch others throw this wedding dress into the mud.
"One of the important purposes of making the band Kingdom of Heaven is to start a band craze. For now, this goal has been achieved by eight points, so there is no need to worry too much about it now. Iwahashi said.
If you think so, you can relax and think about the next step. ”
"Selecting semi-finished products from talent shows to debut is originally a tricky approach. You also said that in the past year, you have actually been eating the old book of the underground music industry. And then, let's give up this kind of 'tricking'. ”
"The debut of the men's fighting group reflects the attitude of the public. Wan Yumi-san, at least in the band, the public admires the strength, then, if you want to survive in the music industry, the talent and strength of the band are indispensable. ”
The public can cultivate an idol and watch him improve step by step. However, the band does not have the conditions for cultivation by nature, and it requires that it be a finished product as soon as it debuts, at least a semi-finished product that has been formed.
Therefore, with the arrival of the band tide, there is also the public's love for the powerful faction and the boredom of half a bucket of water - looking at the miserable sales of the men's douhu group, you can know the real reaction of the general public.
"In fact, among the bands that were eliminated in the review stage and the competition stage, there are many bands that are not of sufficient level at this stage, but there is still the possibility of being polished. Hasn't Wan Yume-san also signed two such bands?"
He was talking about Takao Tajima's event jewelry booth band ORIGINAL LOVE and Kariyushi, who took advantage of the popularity of BEGIN in Okinawa.
These two bands, ORIGINAL LOVE, have been tepid since their debut, but they have steadily risen steadily, and they have slowly shown their talent and style after starting to create with a calm mind instead of rushing to perform. Although this band is not popular at the moment, the future is still worth looking forward to.
It's Kariyushi, who made his debut with BEGIN's popularity, and his performance is even better than ORIGINAL LOVE. However, if you can't find a breakthrough in the gust of wind now, if you can't find a breakthrough in this gust of wind, you will probably slowly fall silent.
"What do you mean," Watanabe asked him, "next, let's set our sights on the eliminated band?"
"Yes and no. "We're going to go back to the old way of going down to earth, going underground to the ground, but we're going to find new bands outside of TV, hone them, and launch them." ”
In Osaka Castle Park, where amateur bands gather, it would be a shame to say that you would change to the underground to above-ground mode.
"It's a return to the pattern of talent scouts discovering new talents in the underground music scene. Watanabe Manyumi groaned.
"Clever things are not destined to last long. However, "Shin's head turned, "It's not so much that the mode of discovering new people has returned to tradition, but rather that we have changed the first step from putting semi-finished products on the stage to finding plastic talents ourselves." ”
Watanabe Manyumi laughed at him, "Isn't this a clever trick?"
"It's words. Shinichi Iwahashi admitted with a smile, "But it's also true." And we're in a different situation than before, with the band boom brought by the show, it's much easier to get the public to accept the band. ”
Because of this, it is necessary to adjust the strategy and prioritize the popularity of the show instead. Because we still need the popularity of the show, let's talk about it first, this show is a good publicity platform for DREAMS COME TRUE. ”
Song promotion, concert promotion, but whenever there is a little bit of turmoil, you can find a way to promote a wave through the show. As long as DREAMS COME TRUE can become popular, the benefits will definitely be considerable.
Not only how much money is earned, but just replacing resources can bring a lot of convenience to promoting other newcomers.
"What about the near, but what about the far?" asked Watanabe Manyumi.
"To leave a buffer. Shinichi Iwahashi replied, "After we find a new and correct way to sell and become a band that is not from the kingdom of the band, this show will have no value." ”
As long as there are more and more bands that do not debut through the show, then the end of the band's heavenly kingdom will be sooner or later.
Once the audience's appetite is raised, the expectation of amateur bands is gone. At that point, they will no longer be curious about what good bands will emerge, but will want to bring the best ones directly to them.
And the competition between bands and bands will no longer be amateur bands and amateur bands getting together every week, but a competition between professional bands and professional bands in all aspects.
What Iwahashi had wanted to do was slow down the situation, but now, on the contrary, he wanted to hasten it.
In the new year, the popularity of the band will be borrowed, and he will continue to give advice to the program, but from the original to ensure the sustainable development of the program, he has changed to squeeze the use value of the program and send them nourishment for the new development direction.
Once there is no use value, the show will only have an ending.
From this point of view, it is indeed to "smash" this show that condenses too much of his and Watanabe Manyumi's efforts.
"In the new year, it goes without saying that DREAMS COME TRUE will become even more popular, but even more important is to make ZARD popular. "Shinichi Iwahashi mentioned one more thing.
"I said we were going to go back to the traditional model of going underground to aboveground, not to continue the old way of quietly selling records.
ZARD is a band that had no TV exposure at all before their debut, and they really started from scratch. We use various ways to open up the band's popularity by participating in the theme song singing of film and television dramas, radio and advertising promotions, and even exposure through variety shows. ”
"This band can be seen as the first experiment. He said.
If ZARD's sales model is feasible and this method of promoting newcomers can be successful, then in the future, finding ways to build a good relationship with TV stations and winning the theme song of TV dramas and advertising songs will become the company's top priority.
"TO MAKE ZORD POPULAR, AND THEN, PREPARE FOR BOLAN'S DEBUT. Shinichi Iwahashi pulled out another card.
THE REASON WHY HE IS NOT IN A HURRY COMES FROM THE TWO BANDS ZARD AND BOLAN. One had just been launched, the other was poised to go, and for at least this year, he wasn't worried about going unlicensed at all.
With the buffer of this year, he is confident that he can add fresh blood from the underground music circle and hone it well.
And in order to replenish fresh blood, he also had a plan.
"In addition to that, there are two other things. Iwahashi Shinichi threw out his thoughts one after another, "One is something I've thought about a long time ago, and the other is something I thought of after listening to what you said." ”
Watanabe Manyumi was a little overwhelmed by his news one after another, and deliberately made fun of him, "You don't always ask which one I want to listen to first, do you?"
"That's fine. Iwahashi Shinichi pushed the boat down the river, "Which one do you want to listen to first?"
Watanabe Manyumi smiled, "Then listen to this one that you came up with first." ”
"Good. Iwahashi nodded cautiously, "That's right, I'm thinking, once the band's kingdom of heaven is over and we lose this ace show, we will also lose the connection with TV Asahi." ”
Watanabe Manyumi looked serious, "That's true. ”
Now they have a good relationship with TV Asahi, because of the existence of this program.
"So, I just thought, while we're ready to give up the band kingdom, let's also think about making a new show. Iwahashi said.
"New show?"
Watanabe couldn't guess what he was thinking. As long as the band's kingdom of heaven ends, at least on TV Asahi, the talent show will not be able to be done.
Before her thoughts went astray, Shinichi Iwahashi hurriedly pulled back, "It may not be music-related, it's okay to be a variety show." ”
As long as you can add a new program to TV Asahi that can receive a good response, you will be able to continue to maintain the cooperative relationship with TV Asahi.
Whether it's an office or a record company, you have to have a TV station that works closely with you.
Fuji TV has a good relationship with Watanabe Productions, and Masaki Yoshida is the producer of Fuji TV, so he doesn't have to deal with Fuji TV alone.
If you choose a circle among other TV stations, it is better to continue to maintain a good relationship with TV Asahi.
"Do you have any ideas?" asked Watanabe.
Iwahashi pondered for a moment.
When he thought that he needed to make up for a new show after losing the band's heavenly kingdom, the first thing that came to his mind was the one he brought up when he was laughing with Akina Nakamori that day, about that tricky show.