The Yamaga Group is indeed going crazy. See. Wool, Chinese net

In fact, after receiving the complaint at the end of last year, the management of the Yamaga Group felt bad.

Tian Wenhua, chairman of the board of directors, also organized a special meeting of the management team, and the meeting decided to set up several teams, and several vice presidents were responsible for quality inspection and strengthening milk source supervision. After the meeting, it was decided to hold a meeting every two weeks to listen to the reports of each group, and solve any problems immediately.

However, this so-called solution is more about solving the problem - for example, sealing the patient's family.

The media in Suzhou Province took the lead in exposing the "problem milk powder", which caught the Yamaga Group off guard. Although Yamaga's media PR campaign was rapid, unnamed reports were increasingly appearing in the media.

As the incident rapidly fermented under the impetus of Jiagu, more cases appeared in Su Province, where the problem was first discovered, and suspected cases continued to appear in other places, which attracted more and more attention.

In mid-March, Tian Wenhua was questioned by a well-known technical expert with a background in ministries and commissions, "Is it caused by something added by Yamaga?" ”

But in fact, Tian Wenhua was getting more and more anxious, and only then did she urge the technical department to find an authoritative organization to check.

Zhang Zehong guessed correctly, the Yamaga Group has long been aware of the fact that there is a problem with their own milk powder, but they have always had a fluke mentality.

Dramatically, the Yamaga Group itself simply did not have the testing capabilities to identify the specific problem. After all, many people know that "protein essence" is added to milk, but not many people know that "protein essence" is called melamine, and even fewer people know the dangers of melamine.

It wasn't until the report came out that the word "melamine" came into the eyes of Yamaga's management.

When they found out on the Internet that a pet had died from eating dog food containing melamine, their hearts were half cold, so they hurriedly arranged for the product to be sent for inspection.

The Ministry of Technology contacted the Hebei Provincial Entry-Exit Inspection and Quarantine Technology Center for inspection, and Tian Wenhua specially instructed that this matter must be kept confidential. Therefore, Yamaga products are not written on the inspection baggage. At the time of registration, they claimed that it was a sample taken back from a market crackdown and raw milk obtained from other provinces.

Soon, after initial testing, it was found that it did contain melamine.

After the test report was formed, the problem was even more serious than expected. Melamine was detected in 15 of the 16 batches of infant milk powder produced by the Yamaga Group.

After receiving the notice, Yamaga milk powder was temporarily suspended, and the panicked Yamaga Group held an expanded meeting of the management team.

Wu Jusheng, vice president and head of the raw milk business department, reported the test report and told everyone what kind of substance melamine is and what kind of harm it has.

The speculation in my heart was finally confirmed, but no one would be relieved.

Wu Jusheng was the first to say his thoughts, "Now that it has been exposed, the problem products on the market must be dealt with." But if all of them are replaced with qualified products, there is a lot of market pressure. ”

"I saw that melamine is not highly toxic, and only if you eat too much, there may be problems. So set a melamine safety standard. A vice president suggested.

Wu agreed: "I recommend setting it at 10 milligrams per kilogram. ”

After some discussion, Wu's suggestion was accepted, and Yamaga's "safety standards" were formed.

The meeting finally decided to seal the inventory products and replace the melamine-containing products in the market.

However, this exchange is not to exchange all the problematic products back to qualified products, but to exchange products with lower melamine content for higher products.

Mobilize products with a melamine content of about 20 milligrams per kilogram to replace products with a higher melamine content, and gradually withdraw melamine-containing products from the market by means of exchange; among the inventory products, melamine content of less than 10 milligrams per kilogram can continue to be sold, and more than 10 milligrams can be temporarily sealed......

At the end of the meeting, Tian Wenhua said solemnly, "This is a big matter, it must be kept secret, the less people know, the better, mixing the past is the best way to protect our group, and the group should use a substance to represent melamine." ”

The crowd was awe-inspiring.

The next day, the board of directors of Yamaga held a conference call and informed the board members of Fonterra New Zealand of the resolution, and Tian Wenhua requested that the minutes not be taken to avoid leaking secrets.

During the call, representatives of Fonterra's board of directors were somewhat concerned about the resolution of Yamaga's management, but did not ask for public exposure. After all, the standard for replacing Yamaga is based on the "EU standard" of Fonterra.

After the board of directors, the Yamaga Group began to resume the production of small packages of milk powder and tested "qualified". In addition, the Yamaga Group has not stopped the production of liquid milk products, and Tian Wenhua's reason is that he does not want the Yamaga Group to lose too much.

The Yamaga Group began issuing recall notices to suppliers and distributors, and began to recall the most problematic milk powder products from consumers and suppliers in the form of exchanges.

At the same time, in the face of the victims' parents and reporters' questions, Yamaga related people also firmly stated that the product is fully qualified, and the management is strictly forbidden to disclose the truth that has been known.

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In New Zealand, Fonterra CEO Andrew Ferrier looked gloomy after listening to the relevant report of the Yamaga Group.

Fonterra chose Yamaga Group as its partner, intending to share the fruits of victory after the integration of China's dairy industry.

Now it seems that the Yamaga Group has produced such a big moth, let alone sharing the fruits of victory, it would be good if all the investment was not wasted.

Also a dairy giant, Andrew Ferrier knows all too well how hard a business can be hit by a product safety issue.

The most critical thing is that the series of responses of the Yamaga Group is, in the opinion of Andrew Ferrier, simply clumsy.

It would be fine if it took the initiative to take responsibility and calmly disclose the truth, but Yamaga's blind cover-up of the facts is simply a wrong step.

At this time, Andrew Ferrier could no longer care about Fonterra's investment in Yamaga. Because he also sees an opportunity in this crisis.

There has been such a big accident in China's dairy industry, it is basically impossible to cover it all up, and once it is exposed, it will inevitably lead to a crisis of consumer confidence in domestic milk powder, and the opportunity for "foreign milk powder" will come.

Fonterra is simply obsessed with the Chinese market, but it can't be tarnished in this accident.

After thinking about it carefully, Andrew Ferrier called the public relations manager, "The Yamaga Group is no longer worth saving, but we at Fonterra can leave a transparent image in China by exposing our family scandals." If you go to inform our government of the situation, you will say that we have communicated with Yamaga to no avail, and for the sake of the rights and interests of Chinese consumers, we hope that our government can directly communicate with the Chinese government and expose this accident. ”

“...... Good!"

The Yamaga Group had no idea that while they were still dying, their biggest collaborator was planning to stab them in the back.

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